13 November 2018

Marketing digitally


Marketing is a huge challenge for all in most businesses which is why many people do compromise on it. This is where digital marketing can step in and make a huge difference.

Image Source : simplyglobalmedia.com
Affordable marketing
Digital marketing is truly democratic as it benefits businesses of all sizes by giving access to the mass market at an affordable price.
Not only does it make it possible to do mass marketing, it allows people to do personalised marketing also. One can address people by their names and know what they like as well through their choices. This is what is making it the marketing choice of the new generation.
To do this effectively, we suggest the following

1. Eggs In Too Many Baskets

This is a mistake that many  business owners make – trying to do everything at once with little prior experience.
Some people set up 10 social media accounts, set up a PPC campaign set up a rigorous blogging schedule about a topic that which has not been properly researched into yet.
In fact, The worst mistake a new business owner can make is trying to manage too many new social media accounts all at once. We’ll get to that mistake in the next section.
When you’re just starting out, focus and consistency should be the primary goals.
Focus: If one tries to launch several campaigns at once, one would not only be totally overwhelmed, but will also have difficulty determining which marketing campaigns were successful.
Consistency: this should be the key to getting our business noticed.
  • Consistency on social media will build you a loyal following.
  • Consistency in blogging builds a loyal customer base and turns new, cold prospects into new buyers.
  • Consistency in SEO means that there will be saving of money in the long run instead of relying too much on paid advertising.
Too many business owners try to do everything at once and fall flat on their faces. We need not be one of them for sure.
2. Let us find our place in Social Media
Many business owners know that they need to be on social media. After all, social media isn’t going anywhere.
But as we said earlier, we need to try from being invisible to being everywhere at once.
For most brands, this is a recipe for disaster.
As a new business owner, one’s aim should be to find one’s own  place on social media. This means that in the beginning you should focus only on, at the most, a few social media platforms that one is already feeling comfortable with, one should note how many interactions one is getting.For example, if Instagram isn’t giving us any engagement, then move on and focus on the platform that does!
The aim here is to find the social media platforms that gives the highest level of interactions (likes, shares and comments).
We need to find out where most of our audience is and post on those platforms consistently to build up a loyal social media following.

3. Influencer Marketing

Influencer marketing is quite new in the realm of digital marketing tips. In fact, most people have probably never heard of it.
And for the ones who have, they’re probably going about it the wrong way.
Still, influencer marketing can be a very powerful tool when wielded correctly.
So what exactly is influencer marketing?
Simply put, it means that instead of marketing to your target audience directly, you pay or inspire influential people in the niche one is in to get the word out.
When it comes to social media users, influencers are basically the strongest referrals that one’s business can get.
Influencer marketing is especially effective on millennials as they are influenced by the recommendations of their peers in making buying decisions.  
So, one should always keep a lookout for potential future influencers in one’s niche.

4. Don’t Underestimate Having an Email List

An email list is probably one of the most valuable and responsive assets one can have.
  • Valuable – It has been found that customers who purchase products through email spend 138% more!
  • Responsive – according to a recent study,  email subscribers are 3 times more likely to share content on social media!
And unlike our social media followers and fans, we own our email marketing list.

5. The 80-20 Rule for Content

The 80-20 rule means that 80% of your success will come from 20% of our efforts. This rule applies to just about everything, including one’s content. The content can be created in a variety of different mediums.
For example: videos, webinars, blog posts, infographics and so on.
Quite simply, 80% of our content should communicate VALUE, and 20% of it should be focused on promotions. Valuable content means content that’s unique, fresh, timely, relevant, and solves real problems for our target audience.
One’s success will come from 20% of your efforts, but that other 80% is necessary to drive it!
If we aren’t convinced about the value of creating useful content, then take a moment to reflect on the fact that businesses with blogs receive 67% more leads than businesses without blogs.
Other benefits of having a blog include:
  • Getting more targeted traffic.
  • Adding a human element to your brand. This helps in building trust and loyalty with your customers.
  • A cost effective medium to set up.

6. When to Rely On SEO

Every business owner has heard about SEO.
But still, many of them shy away from it because they think it’s complicated and too time consuming.
While both of these things may be true, SEO is still the best way to drive traffic to your website.
Even something as simple as the business name can influence one’s ranking in the search engine.

7. Learn to Use Paid Advertising

As we spoke earlier, many small business owners spend too much of their working capital on PPC.
The mistake is to confuse “more traffic” with “more sales.”
Instead, we should follow these 3 simple steps:
  1. Create a relevant and compelling offer. For example, a newsletter or a free eBook.
  2. Create great website content.
  3. Create targeted PPC ads to get people to one’s site.
A mistake is to expect to turn cold prospects into immediate buyers. Instead, bring we need to bring them in first, and then convert them into buyers later.

8. Enhance the User’s Experience

Enhancing user experience (UX) will be the glue that holds each of our strategies together.
The following are popular ways to do this.
  • The content on the site.
  • The communication channels we use.
  • An intuitive user interface (UI).
With all of this, we can certainly make digital marketing work for us.