The divide that we in India had between the rural community and the urban one was so huge that it became impossible for them to connect with each other.
All this is changing
with the digital media, especially digital marketing.
Many new companies, whether in rural India or urban India, are ruling the market.
Many new companies, whether in rural India or urban India, are ruling the market.
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Photo Credit : bfsi.manipalglobal.com/bfsi.html |
One example of very good digital marketing, in fact culture change is, Vicks #TouchOfCare campaign, a story of a Transgender Indian mother who adopts an orphan child – Gayatri. This campaign redefines that the family care in India goes beyond biological relations or a surname. Vicks that has always epitomized mother’s care while showcasing the real life of Gauri and Gayatri, has set an agenda for family care and change of cultural mindset.
Another very good
business example is that of an entrepreneur who made his way out into the
market by selling potato wafers and earning his name in the country as the most
preferred food company. A home-grown brand that is wearing its independence and
entrepreneurial spirit on its sleeve is Balaji Wafers. Chandubhai
Virani, the 60-year-old founder, and director has
often said in many media reports about how many companies have approached
him with offers to buy out his snack venture which is said to have had an Rs
1,800 crore turnover in 2017.
Other than business, edutainment is also very
important for everyone in the whole globalised world. Children’s education is
after all a need that everyone all over the world has. This was recognised by
some people. Here ChuChu TV,
an Indian edutainment YouTube channel is making a lot of news. This
channel is the 43rd most subscribed channel in the world. It has
over 20 million subscribers. over 15.8 billion video views. The channel itself consists
of various YouTube channels for children that are dedicated towards creating 2D
and 3D animation videos of traditional nursery rhymes with an incorporation of
peppy music and an aesthetic style that are embedded in them.
ChuChu TV has entered
many other markets like ChuChu TV
Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles
(Spanish). They take
their digital marketing seriously. They
collaborated with echoVME. After this,
ChuChuTV garnered maximum engagement via various methods. As echoVME created
high-quality interactive content to build trust among audiences, which were
posted on regular intervals and from different genres. In fact, after some
time, the collaborative efforts brought in 1.9 Million likes on Facebook and
Global Audience Reach of 34,084,746 as of June 2017.
There are many more such
examples of course. The whole of India is connecting and so, there is more
business and redefinition of culture itself.
Looking up to them as
examples, the rural market has been noticed, both as entrepreneurs and a
potential market as almost everyone has a mobile and access to the internet
nowadays.
With so many people
living in rural India and so much talent there, we surely should not neglect
such a huge chunk of our population. From the business point of view, it is
foolish to not tap this market.
So far, this whole area was
neglected and ignored. Because of this, the divide between rural and urban
India was becoming wider.
All this is now changed in India. Products are just an example but the point is urban and rural India were looking at different pages of India. This is now changing with digital marketing.
As we can see, everyone is going digital and for this we do need to know the tools ourselves for which this is a hot career option now. The steps taken are very simple. We can easily make our business grow using the digital route.
Most companies are now catering to both
rural and urban India.
In the case of India, this shall surely make the whole nation prosper and become a world leader, slowly but surely.
This is shown in the following video of Muft Wifi too.
https://www.youtube.com/watch?v=7o2cM0NxBFQ
In the case of India, this shall surely make the whole nation prosper and become a world leader, slowly but surely.
This is shown in the following video of Muft Wifi too.
https://www.youtube.com/watch?v=7o2cM0NxBFQ
We shall guide you through our courses. Do join us to be part of the digital revolution.
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