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Showing posts from January, 2019

Digital-Strategy for 2019

With the advent of numerous Creative cognitive tools and Artificial Intelligence in the marketplace, Creation and Execution of Digital Strategy for Brands has become a challenging Proposition

    Peoples choice and taste of content is changing rapidly and significantly.

    Everyone wants Quality content and Impactful hance the pressure is mounting on Content creators

     Advertising has altered its dynamics completely. ADVERISING EXPERTS WANT TO MAKE THEIR ADS NOT JUST COOL AND APPEALING BUT Memorable too.

    Gone are the days to  debate about the pros and cons of digital media versus traditional media.

     With deep penetration of internet and smart mobile phones in Rural India most of the Younger generation has Hatched to Digital Bandwagon.


    The metrics for measurement are getting specific and precise. What and when to measure and how to measure is decided prior to launch of ad campaigns

Cost Effective

Digital media, not like traditional business persons, doesn’…

Outsourcing of marketing

Why Outsourcing ?
Are there time and cost benefits of outsourcing sales and marketing services?
Most of the SME are challenged on having highly skilled marketing Team, even if they recruit one, retaining them is a challenge. Others say that they have purchased high end software like  ERP, CRM or marketing automation tools and so on.

Ever wondered why still SME are challenged when it comes to marketing ? Why is this the case ?The cost of marketing outsourcing depends on numerous factors like the business type, product/service, strengths USP of the company, target market, buyers persona, and many other critical parameters.

Digital Marketing is must for every small business

 Digitally Approach 
    It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The advantages of digital marketing are becoming more prevalent every day.
More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.
So how do you reach these consumers? Here’s the answer: digital marketing.

More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. In fact, U.S. digital marketing spend will rise to about $332 billion by 2021. Digital marketing tactics has proven to be the most cost-effective way to reach potential customers.

1. Digital marketing is the most powerful form of marketing.
2. Using digital marketing tactics is the most cost-effective way to market your business.
3. Digital marketing is the most measurable form…