Skip to main content

Digital-Strategy for 2019

 
      With the advent of numerous Creative cognitive tools and Artificial Intelligence in the marketplace, Creation and Execution of Digital Strategy for Brands has become a challenging Proposition


    Peoples choice and taste of content is changing rapidly and significantly.

    Everyone wants Quality content and Impactful hance the pressure is mounting on Content creators


     Advertising has altered its dynamics completely. ADVERISING EXPERTS WANT TO MAKE THEIR ADS NOT JUST COOL AND APPEALING BUT Memorable too.

    Gone are the days to  debate about the pros and cons of digital media versus traditional media.

     With deep penetration of internet and smart mobile phones in Rural India most of the Younger generation has Hatched to Digital Bandwagon.


                                            Measurable

    The metrics for measurement are getting specific and precise. What and when to measure and how to measure is decided prior to launch of ad campaigns






                                              Cost Effective

      Digital media, not like traditional business persons, doesn’t demand that we pay all in advance and then wait for the results. It oftenly follows a pay-as-you-go item; whether you chose a pay-per-impression or clicks or conversion you only pay for what you use or utilise.Value for money is more in demand CMOs want to know where and How they are spending their money and what are the corresponding sales Numbers.

                                            Flexible

      Agility has entered and flexibility is on its phasing out trend. Digital marketing help us to reach target audience that we like to get in front of our works and in a manner that sound better with them. It could be with free effort posts or without paid, video ads, etc. and in case the campaigns wouldn't fare well, we can update, alter or entirely scrap them if need be.


               Automatic Optimisation as Per Platform

    Smaller brands don’t have the resources be it money, people or expert know how  to deploy on advertising and data analysis as they focus on the product or services. Digital marketing platforms gives us support by optimizing the ads based on type of  people engaging with them and show ads only to Target Audience. That being said it is important to review your ads on a daily basis because at the end of the day no one knows your customer the way you perform.


                          Storytelling is the New Mantra 

    Captivating messages with organic and paid promotions on social media are the new norms. On many of the products you will see the description content. If history images appears you will see Historic content, if product based image you will see price, quality, colour, size, resolution, delivery details.

                                 Customer Understanding

       Entire focus is on relation building and Delighting the customer. It is very important to understand that advertising goes on with how consumers interact with each other and from where they get information. Traditionally consumers used magazines and newspapers, nowadays they consume information on Google, Facebook and Instagram. It is important for advertisers to recognize these trends and arrange their advertising strategy accordingly.

Comments

Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?



When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

eLearning

Is there any time in our Life where we are not Learning...???


if that's SO then how come we all are not Inspired and Excited about Learning?


How to combine the two Fun and Growth while Learning?






In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…

Hacking-free

The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space


2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…