With the advent of numerous Creative cognitive tools and Artificial Intelligence in the marketplace, Creation and Execution of Digital Strategy for Brands has become a challenging Proposition
Peoples choice and taste of content is changing rapidly and significantly.
Everyone wants Quality content and Impactful hance the pressure is mounting on Content creators
Advertising has altered its dynamics completely. ADVERISING EXPERTS WANT TO MAKE THEIR ADS NOT JUST COOL AND APPEALING BUT Memorable too.
Gone are the days to debate about the pros and cons of digital media versus traditional media.
With deep penetration of internet and smart mobile phones in Rural India most of the Younger generation has Hatched to Digital Bandwagon.
Digital media, not like traditional business persons, doesn’t demand that we pay all in advance and then wait for the results. It oftenly follows a pay-as-you-go item; whether you chose a pay-per-impression or clicks or conversion you only pay for what you use or utilise.Value for money is more in demand CMOs want to know where and How they are spending their money and what are the corresponding sales Numbers.
FlexibleAgility has entered and flexibility is on its phasing out trend. Digital marketing help us to reach target audience that we like to get in front of our works and in a manner that sound better with them. It could be with free effort posts or without paid, video ads, etc. and in case the campaigns wouldn't fare well, we can update, alter or entirely scrap them if need be.
Automatic Optimisation as Per Platform
Smaller brands don’t have the resources be it money, people or expert know how to deploy on advertising and data analysis as they focus on the product/services. Digital marketing platforms gives us support by optimizing the ads based on type of people engaging with them and show ads only to Target Audience. That being said it is important to review your ads on a daily basis because at the end of the day no one knows your customer the way you perform.
Storytelling is the New Mantra
Captivating messages with organic and paid promotions on social media are the new norms. On many of the products you will see the description content. If history images appears you will see Historic content, if product based image you will see price, quality, colour, size, resolution, delivery details.
Entire focus is on relation building and Delighting the customer. It is very important to understand that advertising goes on with how consumers interact with each other and from where they get information. Traditionally consumers used magazines and newspapers, nowadays they consume information on Google, Facebook and Instagram. It is important for advertisers to recognize these trends and arrange their advertising strategy accordingly.