Inbound marketing is about creating valuable experiences that have
a positive impact on people with a target audience and our business.
We need to know some facts and figures about
inbound marketing to understand why this is important for us to master
·
Inbound marketing costs are much
lower, in fact, they are 61% lower per lead
·
Last year 54% of companies that did
inbound marketing increased their budget
·
Again, many, stated to be 62%
companies acquired a customer through LinkedIn
·
Websites that blogged regularly
acquired customers. This is stated to be 56% for those who blogged once a
month, 70% for websites that blogged 2 to 3 times a week and 92% for websites that blogged multiple times a day
·
Linked is also powerful as 65% of B2B
websites acquired a customer through LinkedIn
·
Last but not the least, Facebook has
also played an effective role, It has been noted that 77% of B2C websites
acquired a customer through Facebook.
The key goals in the digital world
would therefore be to
·
Identify the goals of our website and
develop a cost effective plan to meet or
exceed them.
·
Increase traffic to our website and
leads by using content and social media marketing best practices.
·
Attract buyers and nurture them with
relevant content and convert them into sales leads.
·
Learn to publish the right content at
the right time on the right channel to get the relevant leads.
How do you do that action? We attract prospects and customers to your website also blog through relevant and helpful content. Once customers come, we engage with them using effective conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor, consultant and expert.
This is not like outbound marketing. With inbound marketing, you
need not to fight for your potential customers’ attention. We create content
designed to address the problems, concern and needs of our ideal customers.
With this, we attract qualified prospects also build trust and credibility for
your business.
Inbound marketing is just one part of a bigger
movement in the business world. That movement which occurs is called inbound.
Inbound is a method of attracting, engaging, and
delighting needy people to grow a business part that provides value
and builds trust. As technology shifts towards digital, inbound
guides an approach to doing business in a human and helpful way.
Inbound is the better way to market, the better way to sell,
and the better way to serve your customers.
Because when good-for-the-customer that means
good-for-the-business, your company can grow better and better over the long
term.
As inbound marketing is always more about relationships,
this is surely worth exploring and becoming experts in.
Students should know there are a lot of opportunities here,
both for technical people, PR professionals and marketing professionals too.
Organisations should note this is a key area to invest in as
this is the marketing of the emerging digital world. Surely, if a business is
all about attracting and keeping customers, this indeed is the place to be in.
We must spend enough time in making a sound strategy for
this is like a digital business card. Fortunately, the cost is much, much
lesser than the traditional one and the reach is global. So, this is
essentially like a salesman who works 24/7 to promote our business without even
asking for a raise. However, if the reach is global, the competition too is
global. The only way we can succeed is by investing in prime talent, innovation
and creativity and also keep listening to the needs of our customers. As it has
often been said, if it is worth doing, it is worth doing well.
The world today is digital. This must be recognized. Not just
recognize but honour this by equipping ourselves suitably.
In the new digitized world one must reinvent themselves. So, it is
good to witness a healthy portion of annual marketing budget being s assigned
to digital marketing that includes
inbound strategies. Now, all organizations hiring the right skill to drive
their initiatives. As our courses are updated, all our courses are
extremely popular.
This is a new world. So, we do need to explore not just a simple course
but we do need to explore a good course that is completely relevant.
Many companies are getting great results using digital marketing that
include inbound marketing. This could also mean social media and email
marketing linked to a CRM marketing automation system or a simple email
auto-response system.
The first key to success is clarity. We must form a good process.
it is important to have a systematic approach to strategic management factoring
within it some flexibility for changing circumstances. It is extremely
important that a university is clear with regards to the position it wishes to
secure in the world and hence this should guide its efforts in seeking
partners, programs, etc. In doing this it should analyze its own strengths
and weaknesses in teaching, research, examine existing relationships and
resources at its disposal and work on how to leverage on its strengths. It is
often useful to have a look at a national and global ranking standard to help
inform the strategic management process.
This is surely an area we all need to get into so let us
learn this and become successful digitally.
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