13 February 2019
Attract, grow and succeed in business through inbound marketing!
Inbound marketing is about creating valuable experiences that have a positive impact on people with a target audience and our business.
We need to know some facts and figures about inbound marketing to understand why this is important for us to master
· Inbound marketing costs are much lower, in fact, they are 61% lower per lead
· Last year 54% of companies that did inbound marketing increased their budget
· Again, many, stated to be 62% companies acquired a customer through LinkedIn
· Websites that blogged regularly acquired customers. This is stated to be 56% for those who blogged once a month, 70% for websites that blogged 2 to 3 times a week and 92% for websites that blogged multiple times a day
· Linked is also powerful as 65% of B2B websites acquired a customer through LinkedIn
· Last but not the least, Facebook has also played an effective role, It has been noted that 77% of B2C websites acquired a customer through Facebook.
The key goals in the digital world would therefore be to
· Identify the goals of our website and develop a cost effective plan to meet or exceed them.
· Increase traffic to our website and leads by using content and social media marketing best practices.
· Attract buyers and nurture them with relevant content and convert them into sales leads.
· Learn to publish the right content at the right time on the right channel to get the relevant leads.
How do you do that action? We attract prospects and customers to your website also blog through relevant and helpful content. Once customers come, we engage with them using effective conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor, consultant and expert.
This is not like outbound marketing. With inbound marketing, you need not to fight for your potential customers’ attention. We create content designed to address the problems, concern and needs of our ideal customers. With this, we attract qualified prospects also build trust and credibility for your business.
Inbound marketing is just one part of a bigger movement in the business world. That movement which occurs is called inbound.
Inbound is a method of attracting, engaging, and delighting needy people to grow a business part that provides value
and builds trust. As technology shifts towards digital, inbound guides an approach to doing business in a human and helpful way.
Inbound is the better way to market, the better way to sell, and the better way to serve your customers.
Because when good-for-the-customer that means good-for-the-business, your company can grow better and better over the long term.
As inbound marketing is always more about relationships, this is surely worth exploring and becoming experts in.
Students should know there are a lot of opportunities here, both for technical people, PR professionals and marketing professionals too.
Organisations should note this is a key area to invest in as this is the marketing of the emerging digital world. Surely, if a business is all about attracting and keeping customers, this indeed is the place to be in.
We must spend enough time in making a sound strategy for this is like a digital business card. Fortunately, the cost is much, much lesser than the traditional one and the reach is global. So, this is essentially like a salesman who works 24/7 to promote our business without even asking for a raise. However, if the reach is global, the competition too is global. The only way we can succeed is by investing in prime talent, innovation and creativity and also keep listening to the needs of our customers. As it has often been said, if it is worth doing, it is worth doing well.
The world today is digital. This must be recognized. Not just recognize but honour this by equipping ourselves suitably.
In the new digitized world one must reinvent themselves. So, it is good to witness a healthy portion of annual marketing budget being s assigned to digital marketing that includes inbound strategies. Now, all organizations hiring the right skill to drive their initiatives. As our courses are updated, all our courses are extremely popular.
This is a new world. So, we do need to explore not just a simple course but we do need to explore a good course that is completely relevant.
Many companies are getting great results using digital marketing that include inbound marketing. This could also mean social media and email marketing linked to a CRM marketing automation system or a simple email auto-response system.
The first key to success is clarity. We must form a good process. it is important to have a systematic approach to strategic management factoring within it some flexibility for changing circumstances. It is extremely important that a university is clear with regards to the position it wishes to secure in the world and hence this should guide its efforts in seeking partners, programs, etc. In doing this it should analyze its own strengths and weaknesses in teaching, research, examine existing relationships and resources at its disposal and work on how to leverage on its strengths. It is often useful to have a look at a national and global ranking standard to help inform the strategic management process.
This is surely an area we all need to get into so let us learn this and become successful digitally.