Skip to main content

Mobile apps and AI define the digital age



Artificial intelligence has become a major part of the digital world we live in. Over the past decade or so, it’s become deeply ingrained in every industry from the medical field to the financial field. Most recently, AI has become a powerhouse in the realm of mobile apps. 


https://blog.digitalmarketing.ac.in/mobileandai.jpg
Image source : blog.firefly,.com

Companies come thronging


Companies across the board are taking notice and integrating AI into their mobile apps in order to keep up.

In fact, Oracle CEO Mark Hurd has even made a point to predict that 100 percent of all enterprise cloud mobile apps will be equipped with AI within the next year.

The more AI-equipped apps become the norm, the more obvious it is that they provide major benefits. These are good for the businesses that employ them. Businesses have had to become much more mobile-focused. They have to shift their attention to how they can best use mobile platforms to their advantage, especially for digital marketing efforts.

AI technology exponentially raises the quality and capabilities of applications. It has also led to a huge boost in customer satisfaction. Through the use of AI-powered customer service technology and a more personalized experience, apps are able to interact with customers on a much more comprehensive level than ever before.

Connectivity through mobiles


Marketing through mobiles connects businesses with each of their customers. They do this through mobile devices. They ensure this is at the right time and at the right place. The message is also the right one. Usually, it     requires the customer’s explicit permission and/or active interaction.

We need to understand and figure out what our target market wants and offer it, align the target market with desired outcome, choose right tools, launch it and then track it along with making adjustments.

We should understand that building a brand  is our primary goal. Marketing a business becomes confusing on many occasions when we look out to find the best way to build a brand for us. We need to understand the digital world completely. 

The very nature of this digital world is dynamic. Changes and upgradation forms the basic properties of this world so it becomes a part of our survival mechanism that we stay updated with the digital trend.

The burden of bringing customers is challenging. We have worked with thousands of business owners in our various training programs. Through this, we have found that many business owners find it very difficult to generate regular leads for their business and are hence struggling to grow or in most cases even sustain their business. 

The digital world helps us identity many opportunities for all organisations to develop the strategies, processes and technologies. 

We first need to understand all our assets are in the digital world.


Users and mobiles


In today’s mobile landscape, customers expect a more personalized experience than they have previously been able to get. They want their apps to be tailored to their preferences and needs. Customers want applications to know them and be able to differentiate between them and other users. AI technology makes that possible and, for companies that want to keep up, has become an essential component of mobile apps. 

Restaurant and food delivery apps
Restaurant and delivery apps are a prime example of the level of personalization that needs to be incorporated into applications today. For example, apps for your go-to coffee shops, favorite pizza place or other delivery services are customized via AI and its counterpart, machine learning. These apps detail order preferences, frequent locations, allergies and even instructions for delivery based on the individual profiles created for each customer.

Streaming applications
Similarly, streaming apps like Netflix and YouTube have developed specialized  algorithms. These are for learning the kinds of programs each specific viewer enjoys. Those algorithms use predictive analytics to make suggestions and recommendations based on watch history, individual ratings and the types of programs frequently chosen by each user. That means no two customer queues and recommendations are the same as another, allowing for the most tailored viewing experience possible.

Although these examples are specific to the kinds of companies mentioned, they can be applied to any mobile app created for any business. No matter what the industry, using AI to personalize customer experience is essential. Additionally, because the algorithms in those apps adjust based on learned behavior, they will continue to perform better the longer they are used and will provide a consistently improved experience for consumers.  As a result, the businesses that integrate AI into their apps will see major benefits, especially when it comes to customer satisfaction.

Integrating AI


While it may seem like integrating AI is strictly beneficial for giving customers what they want, it’s even more valuable to the companies that utilize them. Implementing AI into mobile apps provides the perfect channel for gathering customer data to be used to a business’s advantage. AI technology can take massive amounts of data, sift through it and pull out any patterns, correlations or similarities found across the entire customer landscape.

The AI-collected data provides invaluable customer insights about which demographics interact with a company most often, where they interact, the amount of time and money they spend and what kinds of prompts create the best response. A deeper understanding of what motivates and engages customers is vital to keeping up with them and learning how a business can continue to progress.

That information can then be used to predict consumer behaviors and better inform sales and marketing efforts. All of those statistics become an extremely useful dataset for advertising purposes. That knowledge can aid in the creation of more effective marketing campaigns. From the creative layouts to the ad placements themselves, businesses have a much greater chance of getting their products or services in front of the most receptive audience at the right time on a much larger scale with the data gleaned from AI-powered mobile apps.

Begin NOW

Join us to get guided to enter the digital world today

Explore our courses now





Comments

Popular posts from this blog

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.



The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.


What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI


#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …




Connect us with