Artificial intelligence has become a major part of the digital world we live in. Over the past decade or so, it’s become deeply ingrained in every industry from the medical field to the financial field. Most recently, AI has become a powerhouse in the realm of mobile apps.
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Companies come thronging
Companies across the board are taking notice and
integrating AI into their mobile apps in order to keep up.
In fact, Oracle CEO Mark Hurd has even made a point
to predict that 100 percent of all enterprise cloud mobile apps will be
equipped with AI within the next year.
The more AI-equipped apps become the norm, the more
obvious it is that they provide major benefits. These are good for the
businesses that employ them. Businesses have had to become much more
mobile-focused. They have to shift their attention to how they can best use
mobile platforms to their advantage, especially for digital marketing efforts.
AI technology exponentially raises the quality and
capabilities of applications. It has also led to a huge boost in customer
satisfaction. Through the use of AI-powered customer service technology and a
more personalized experience, apps are able to interact with customers on a
much more comprehensive level than ever before.
Connectivity through mobiles
Marketing through
mobiles connects businesses with each of their customers. They do this through mobile
devices. They ensure this is at the right time and at the right place. The message
is also the right one. Usually, it requires the customer’s explicit permission
and/or active interaction.
We need to understand
and figure out what our target market wants and offer it, align the target
market with desired outcome, choose right tools, launch it and then track it
along with making adjustments.
We should understand
that building a brand is our primary
goal. Marketing a business becomes confusing on many occasions when we look out
to find the best way to build a brand for us. We need to understand the digital
world completely.
The very nature of this digital world is dynamic. Changes and upgradation forms the basic properties of this world so it becomes a part of our survival mechanism that we stay updated with the digital trend.
The burden of bringing customers is challenging. We have worked with thousands of business owners in our various training programs. Through this, we have found that many business owners find it very difficult to generate regular leads for their business and are hence struggling to grow or in most cases even sustain their business.
The digital world helps us identity many opportunities for all organisations to develop the strategies, processes and technologies.
We first need to understand all our assets are in the digital world.
The very nature of this digital world is dynamic. Changes and upgradation forms the basic properties of this world so it becomes a part of our survival mechanism that we stay updated with the digital trend.
The burden of bringing customers is challenging. We have worked with thousands of business owners in our various training programs. Through this, we have found that many business owners find it very difficult to generate regular leads for their business and are hence struggling to grow or in most cases even sustain their business.
The digital world helps us identity many opportunities for all organisations to develop the strategies, processes and technologies.
We first need to understand all our assets are in the digital world.
Users and mobiles
In today’s mobile landscape, customers expect a more personalized experience than they have previously been able to get. They want their apps to be tailored to their preferences and needs. Customers want applications to know them and be able to differentiate between them and other users. AI technology makes that possible and, for companies that want to keep up, has become an essential component of mobile apps.
Restaurant and delivery apps are a prime example of
the level of personalization that needs to be incorporated into applications
today. For example, apps for your go-to coffee shops, favorite pizza place or
other delivery services are customized via AI and its counterpart, machine
learning. These apps detail order preferences, frequent locations, allergies
and even instructions for delivery based on the individual profiles created for
each customer.
Similarly, streaming apps like Netflix and YouTube
have developed specialized algorithms. These
are for learning the kinds of programs each specific viewer enjoys. Those
algorithms use predictive analytics to make suggestions and recommendations
based on watch history, individual ratings and the types of programs frequently
chosen by each user. That means no two customer queues and recommendations are
the same as another, allowing for the most tailored viewing experience
possible.
Although these examples are specific to the kinds
of companies mentioned, they can be applied to any mobile app created for any
business. No matter what the industry, using AI to personalize customer
experience is essential. Additionally, because the algorithms in those apps
adjust based on learned behavior, they will continue to perform better the
longer they are used and will provide a consistently improved experience for
consumers. As a result, the businesses that integrate AI into their apps
will see major benefits, especially when it comes to customer satisfaction.
Integrating AI
While it may seem like integrating AI is strictly beneficial for giving customers what they want, it’s even more valuable to the companies that utilize them. Implementing AI into mobile apps provides the perfect channel for gathering customer data to be used to a business’s advantage. AI technology can take massive amounts of data, sift through it and pull out any patterns, correlations or similarities found across the entire customer landscape.
The AI-collected data provides invaluable customer
insights about which demographics interact with a company most often, where
they interact, the amount of time and money they spend and what kinds of
prompts create the best response. A deeper understanding of what motivates and
engages customers is vital to keeping up with them and learning how a business
can continue to progress.
That information can then be used to predict
consumer behaviors and better inform sales and marketing efforts. All of those
statistics become an extremely useful dataset for advertising purposes. That
knowledge can aid in the creation of more effective marketing campaigns. From
the creative layouts to the ad placements themselves, businesses have a much
greater chance of getting their products or services in front of the most
receptive audience at the right time on a much larger scale with the data
gleaned from AI-powered mobile apps.
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