24 March 2019

Create your own persona digitally

What really is a persona? It is one’s identity.  It is quite easy to create one digitally in today’s world. It does of course require a lot of planning. To be effective, we need to understand the whole digital world. For this, we have to spend a little time in understanding the new world that we are in now.

It has never been easier to share our story. The digital media has made it so simple. However, we must know this is to be done constantly so that we are known all over the internet. How do we do this?

Image source : businesstocommunities.com


The best product or service in the world is of no use without getting it out there to connect with your audience. For this, we need to identify who our audience is and then move forward.

Here's the good news.
It's never been easier to get your message out to reach to everyone.  And it only gets easier as technology continues to advance.


It has never been easier to get your story noticed by people.

Still, though it has never been easier to get your story out there, here's the bad news.
It's never been harder to get people to listen or to care.

Nobody will care about your brand or marketing unless it speaks to them.
As almost everyone is telling their story online, you have to come up with a better strategy.
We know there is no sure path to marketing success, but the one sure path to failure is not having a strategy.

Once you have a real strategy that has been thought about completely, you have a chance of building a story online that will connect with your audience.


For this, first of all we need to understand everything about our audience, who are essentially both current and potential customers.

The fact is social media is about connecting with the people in our niche customers, potential customers, people who are interested in what we do or who share similar interests and circles and in the digital world, hubs with you. It’s about building relationships and networking, not direct selling, although selling usually that does come as a result.

The one way to protect our reputation online and also build content is allow place for more branding.
There are many websites out there where you can list your business locally and these listing will show up in the search engines.

The profile sites give us a chance to talk about our business and also gives us an opportunity to include our logo. This is quite powerful, and if we can get our profile on as many websites as we can then we increase our chance locally of gaining a number of new clients to our website. This in turn should result in more profits.

Here is a list of profiles sites we recommend you sign up for:
Go out there online and let the whole world know about you and your business.

Never stop growing the network (networking)

Expand the network of contacts and potential clients. Ask the best, most powerful, most influential friends or business associates to introduce the business to the five people they think we should meet to expand our business. Speak to all the contacts online on plans and future goals, tell them about why our business is special and ask for their advice. It is amazing how these new contacts pay off ten-fold with recommendations to us for new business and innovative ideas we had not thought of. 

Network the networks (networking) 

Network with friends and then request them to network with their friends. There’s power in numbers. Utilize this network to get the word out to your people who know people who know people. Don’t spam but give a personal touch.

Someone ultimately knows someone that can help you out...and believe it or not...they will want to. When networking, we should not focus on getting a referral or lead. Instead, the focus should be on helping others. If you help them first, for instance, by adding value to their life/ business, they’ll help you later.

Commitment with clients 

The difference between a successful company and an ordinary one usually boils down to an owner’s commitment to building (and sustaining) relationships with clients and prospects. It is of course very important to keep up traditional communication and PR. However all business owners should also be extending their relationships through online forums – website, blogs, and social networks. In the online world especially, conversations are happening all around you – are you listening, are you participating?

Become a thought leader? Be visible!

Listen. Listen, listen

Find your ideal clients. Then start following them! Spend a lot of time listening to them and their thoughts. By doing this, you’ll be amazed what they will tell you about their concerns, their ideal products, and their current frustrations with their vendors. This is indeed a great way to get open honest market research. This is easily possible now in the online world. 

Become an influencer

An influencer is someone who influences others. With a good digital marketing presence and strategy, you could aim for this yourself. For, having done all of this, you can indeed be an influencer yourself in the digital world.

Build a convincing strategy

A convincing marketing strategy you can use to sell your service or product is by telling true, credible stories. This is completely free in the online world. Earlier, it needed a physical book publisher, editing, distribution and so on but in the online world, all this is completely free. This needs to include awesome facts and incidents involving the product we are involved in. We can give specific and practical examples of what you have accomplished for clients. Stories could be written using real-life examples of projects we completed, specific problems we solved or successes we achieved. If our business is a start-up, create a realistic scenario about how we would help your ideal client overcome a typical challenge.

This could be related through articles, blog posts, public speaking or by publishing a special report. One needs to be constantly at it, though. 

There are many such options in the online world.

Join us to understand how to enter this world.

Leverage digital technology

We can leverage digital technology only if we understand what it is. More importantly, we should understand what it can do for us.

Image source: fortinet.com

Threat or opportunity ?

Do we see digital technology as an opportunity or a threat? It will become what we make it be.   In fact, this is true for all areas in business and indeed, life. We can capitalise on anything only when we accept it.

Many believed earlier that the rise of digital technology would mean the decline of firms and the rise of virtual organizations. 

This is not all true.

This is obviously not true and has not happened. For if everybody could work anywhere, anytime, why would companies hire people and why would people want to work in an office? We have to understand this to leverage it. That’s for sure,

Make it an opportunity

We all need to understand the following in the current day and age. 
a.       The customer needs it

In the digital world of today, we have no choice. Most people operate digitally now so if we don’t get into this world, we lose the customer. This is a reality.
We must adapt our practises for the customer always. This is the only thing that can make us relevant and current. Otherwise, other people will do this and they will benefit.
b.      Be the driver
Be an enterprising entrepreneur who sets an example to others. Use all the processes that you have designed.

These processes will be completely tested and used only if you take the step. Never forget this for it is only then that you will know what is happening.
c.       Figure out the right process
Finding the right digital structure can be confusing.  Very often, we do it because everyone else is doing the same thing.

The right attitude is to understand what role new technology is to play in your business. You must understand what role technology can play in your business.

This will be done only if you are involved, as we said earlier

d. Find out the why

We need to ask ourselves why we wish to use digital technology and whether we wish to create efficiency or add value.

As digital technology is so pervasive even that simple rule can be confusing.

We need to ask how digital technology will affect what we offer.  Some businesses  use digital technology to do the same thing faster and cheaper.  Others create more value through new services.

Study, understand and finalize the technology that meets all the needs you have. This definitely requires understanding the digital world with all the facets.

It is only after we answer the above that we can proceed to finalize what we want.

e. Finalize the technology

Does the technology you finalized require a net increase or decrease in technical skill?  For instance, in publishing, the digital world brought a net decrease in the overall expertise required to publish and therefore created efficiencies while the web business required building new skills. If you require technical skills, get the expertise.

f. Understand the changes

New technology makes some skills obsolete and standards  more efficient.  Further, if we expect to innovate with technology, we will have to learn new skills. This should be learnt completely as you may end up missing something unless you understand the whole picture.

Make your website secure, too.


Web sites can be particularly problematic if they are connected to existing databases.  Standard web solutions could be easy to implement, but they are also easy to hack.

Many companies start out with a simple web site and then start building marketing and e-commerce functionality on them later. This should be made in such a way that there is no risk of leaking information.

Sometimes even adding a routine functionality such as a user forum can leave proprietary information exposed.

Take a decision soon

Digital technology is an ongoing exercise for every firm, as it is so dynamic.  Many successful, companies have found their business models disrupted by faster and cheaper digital players. Here, newspapers are a prime example.

Further, the questions of core value, expertise and security are not always clear cut.  A good answer today may not be so good tomorrow.  In the end every firm needs to decide and keep revising their decisions.

Content is definitely required here and has to be revised every now and then.

Content rules

Essentially, we should understand that we need to build an identity online in the digital world. This is no longer an option but a necessity for all of us.

On a social web we are defined by content. This is the bottom line.

The image one shares on Instagram, the video on Facebook or the in-depth post that displays thought leadership are all about completing the online. 

One piece at a time - our image, our influence and essentially, our online identity emerges. The more excited we are about the potential of content, the more effective it will be.

Every piece of content leaves a perception, a trail and becomes our virtual identity.

The power of online content is such that once we release it and let it free, it moves about the web and into dimensions of cyberspace. After this, it is crawled and indexed by search engines and is shared on social networks and then emerges on search results.

Many people are daunted by creating online. The fear of being judged and criticism fear holds many people back. We must know that unless we are open, we shall never grow.

Perhaps the first video, media and even writing may not be perfect. Still, they will evolve. After all, even diamonds start out a little rough.

We all know content rules, but what kind of content should we use? We should always use relevant and related content the reader can use. This approach should be able to attract users whom you wish to attract. After this, you must position you and your business as an expert in those areas. These needs to be thought about with imagination and creativity. For instance, if we are selling children’s toys, write about parenting tips. The content area should utilize the product if possible, but mostly it should have related content that attracts parents to your site. This is the way our brand would become popular and well visited.

In Sum

This it is not a decision to be taken lightly.

Join the digital world NOW to remain relevant in this era.

13 March 2019

Digital entrepreneurship for is necessary for all professionals to succeed !

Digital entrepreneurship is a now an extremely relevant socio-economic and technological phenomenon. It can be considered as the traditional entrepreneurship leveraging new digital technologies. It is a way of doing business in digital era such as social, mobile, analytics, cloud and cyber-solution.  It relates to business operations, invention of new (digital) business models and sharpening business. 
Image Source : IBM institute
This way of doing business relates particularly to social, mobile, analytics and cloud solutions. It improves channels. It is important to understand that there is a difference between digital intelligence and mere intelligence. Digital intelligence engages with customers and stakeholders through new entrepreneurship and digital business.

We are witnessing a peak of initiatives across the globe. This is to foster the acceleration of digital entrepreneurial activity. It relates with the development of “digital start-ups”, with the growth for scaling business.

It can be defined as embracing new ventures and the transformation of existing business by using digital technologies. Essentially, it is characterize by a high intensity of use of new digital technologies. 

Attributes of success 

We have found 10 traits of a successful digital entrepreneur, whom we call a digipreneur.

1. Visionary

One must have a vision to be a successful entrepreneur of any kind. This

is one of the most important attributes to create something new.

2. Effective communicator

Understanding others and conveying one’s message is also necessary here.

3. Motivated

Being self motivated is necessary as one needs to drive the business.

4. Nous

One must have an intelligent perception of the world

5. Opportunist
When there is a challenge, an entrepreneur must seek to convert this into an opportunity


As this is all about technology, one must know all about technology to make the best use of it.

7. Adaptable

The world is changing and changing rapidly. Hence, any successful entrepreneur must know how to adapt to this ever evolving world.

8. Learning from mistakes

Mistakes are something most of us do quite often. What we do need to do, however is learn from them.


One does need to be tenacious to overcome challenges, if any.

10. Honesty

If nothing else, an entrepreneur must be honest to his own self to make a difference to his business.

With each of the above attributes, one can indeed move towards success.This is possible when one is open to learning.

We at IDM have been able to make many people understand this new world and chart their path(s) towards success.

Towards success

We all can surely become digital entrepreneurs and transform our business idea into a business success story.

Many have come to us with absolutely no idea of the digital world but a passion to succeed. Passion is always the primary goal of any story of success. One can always move towards success with just this factor. This, we have found to be the X factor of success. With this, all others fit in beautifully.
In the digital world innovation plays an important role. If earlier,  it was work or perish, in today’s world, it is innovate or perish.

Key factors

Innovation plays a key role in shaping the success of  any economy, especially the digital one. To succeed, entrepreneurs need a team of innovators. 

These would have the vision and skills to help turn their business idea into a business success story. We shall help you here.

Unique opportunity

As a participant in digital technology, you have the opportunity to design and innovate. To gain access to one of these game-changing teams. You will have a unique opportunity. To tap into the capabilities of a team of market leaders in the digital economy.

You have the opportunity to submit your business idea as an entrepreneurial project.
A panel of digital skills mentors review the submissions. They shall shortlist the projects that will challenge and inspire the participants.

Each project owner has to develop a 2-minute pitch video for the cohort of participants to vote on.
Participants then vote on the pitch videos. And the projects that receive the required votes move on to the main project phase. 

In the project phase, an international cross-functional team of participants wor with the idea owner to develop their cutting-edge digital solution.


Access to free of charge digital innovation projects outside of budget lines.

Receiving industry-optimized digital solutions addressed in a quality and IP-controlled environment.

Testing one’s idea, prototype, design. Building a leading digital solution for your business.

Tapping into the knowledge and experience of skilled and motivated professionals. These are from top-tiered organisations across the world.


All projects are undertaken by a cross-functional team. These include project managers, developers, data analysts, digital marketers and content/UX designers.

All Intellectual Property Rights (IPR) in the project belong to the owner of the idea.

All projects covered by Non-Disclosure Agreements (NDAs)

Types of projects

  • Apps for Mobile and IOT Device
  • Website Services
  • Software Development
  • Prototype Development
  • Process Digitization
  • New Solutions Design and Process Design
  • Digital Marketing and Social Media Campaigns
  • Bespoke Digital Services 

Our findings

We reflected on what entrepreneurial characteristics we have. We also reflected on the ones we would like to work on having by asking for help. We thought of setting learning and personal development goals. We identified setting goals as the second step for gaining confidence.As part of this, some of you may have completed the optional learning materials. This begins the process of starting your own business with a mind map. After this, do continue with choosing the right business model for an online business. Mind maps for business enable us to describe our business, goals, or what our dream job looks like.

This it is not a decision to be taken lightly. Follow your dream.

We live in an ever evolving, digital world. The very nature of this world is fragile! The order of this new world is change. We do know that change is indeed the only constant in this world.  So, it has become part of our survival mechanism that we stay updated with the digital trends!

This fortunately is an extremely democratic process where anyone who wishes to learn, can do so. They can begin anytime. That is also not a limiting factor anymore. All one needs is drive and passion.

Begin now.

Join us to get guided to enter the digital world today
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