Skip to main content

Leverage digital technology

We can leverage digital technology only if we understand what it is. More importantly, we should understand what it can do for us.
Image source:

Threat or opportunity ?

Do we see digital technology as an opportunity or a threat? It will become what we make it be.   In fact, this is true for all areas in business and indeed, life. We can capitalise on anything only when we accept it.

Many believed earlier that the rise of digital technology would mean the decline of firms and the rise of virtual organizations. 

This is not all true.

This is obviously not true and has not happened. For if everybody could work anywhere, anytime, why would companies hire people and why would people want to work in an office? We have to understand this to leverage it. That’s for sure,

Make it an opportunity

We all need to understand the following in the current day and age. 
a.       The customer needs it

In the digital world of today, we have no choice. Most people operate digitally now so if we don’t get into this world, we lose the customer. This is a reality.
We must adapt our practises for the customer always. This is the only thing that can make us relevant and current. Otherwise, other people will do this and they will benefit.
b.      Be the driver
Be an enterprising entrepreneur who sets an example to others. Use all the processes that you have designed.

These processes will be completely tested and used only if you take the step. Never forget this for it is only then that you will know what is happening.
c.       Figure out the right process
Finding the right digital structure can be confusing.  Very often, we do it because everyone else is doing the same thing.

The right attitude is to understand what role new technology is to play in your business. You must understand what role technology can play in your business.

This will be done only if you are involved, as we said earlier

d. Find out the why

We need to ask ourselves why we wish to use digital technology and whether we wish to create efficiency or add value.

As digital technology is so pervasive even that simple rule can be confusing.

We need to ask how digital technology will affect what we offer.  Some businesses  use digital technology to do the same thing faster and cheaper.  Others create more value through new services.

Study, understand and finalize the technology that meets all the needs you have. This definitely requires understanding the digital world with all the facets.

It is only after we answer the above that we can proceed to finalize what we want.

e. Finalize the technology

Does the technology you finalized require a net increase or decrease in technical skill?  For instance, in publishing, the digital world brought a net decrease in the overall expertise required to publish and therefore created efficiencies while the web business required building new skills. If you require technical skills, get the expertise.

f. Understand the changes

New technology makes some skills obsolete and standards  more efficient.  Further, if we expect to innovate with technology, we will have to learn new skills. This should be learnt completely as you may end up missing something unless you understand the whole picture.

Make your website secure, too.


Web sites can be particularly problematic if they are connected to existing databases.  Standard web solutions could be easy to implement, but they are also easy to hack.

Many companies start out with a simple web site and then start building marketing and e-commerce functionality on them later. This should be made in such a way that there is no risk of leaking information.

Sometimes even adding a routine functionality such as a user forum can leave proprietary information exposed.

Take a decision soon

Digital technology is an ongoing exercise for every firm, as it is so dynamic.  Many successful, companies have found their business models disrupted by faster and cheaper digital players. Here, newspapers are a prime example.

Further, the questions of core value, expertise and security are not always clear cut.  A good answer today may not be so good tomorrow.  In the end every firm needs to decide and keep revising their decisions.

Content is definitely required here and has to be revised every now and then.

Content rules

Essentially, we should understand that we need to build an identity online in the digital world. This is no longer an option but a necessity for all of us.

On a social web we are defined by content. This is the bottom line.

The image one shares on Instagram, the video on Facebook or the in-depth post that displays thought leadership are all about completing the online. 

One piece at a time - our image, our influence and essentially, our online identity emerges. The more excited we are about the potential of content, the more effective it will be.

Every piece of content leaves a perception, a trail and becomes our virtual identity.

The power of online content is such that once we release it and let it free, it moves about the web and into dimensions of cyberspace. After this, it is crawled and indexed by search engines and is shared on social networks and then emerges on search results.

Many people are daunted by creating online. The fear of being judged and criticism fear holds many people back. We must know that unless we are open, we shall never grow.

Perhaps the first video, media and even writing may not be perfect. Still, they will evolve. After all, even diamonds start out a little rough.

We all know content rules, but what kind of content should we use? We should always use relevant and related content the reader can use. This approach should be able to attract users whom you wish to attract. After this, you must position you and your business as an expert in those areas. These needs to be thought about with imagination and creativity. For instance, if we are selling children’s toys, write about parenting tips. The content area should utilize the product if possible, but mostly it should have related content that attracts parents to your site. This is the way our brand would become popular and well visited.

In Sum

This it is not a decision to be taken lightly.

Join the digital world NOW to remain relevant in this era.


Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?

When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.

1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…


Is there any time in our Life where we are not Learning...???

if that's SO then how come we all are not Inspired and Excited about Learning?

How to combine the two Fun and Growth while Learning?

In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…


The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space

2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…