Skip to main content

I'm lovin' it !! - McDonalds digital strategy

An example of great digital innovation can easily been seen at the ubiquitous mcdonalds. This has not happened overnight. They have made it happen and we can too, if we learn lessons from them.
www.digitalmarketing.in//imlovingit-mc.png
Image source : McDonalds website



Bold Societal Impact


McDonald’s is growing fast. Its Velocity Growth Plan is an aggressive one. Its goal is to create value for stakeholders by serving more customers more often. It aims to retain customers by fortifying strengths, with focuses on breakfast and family occasions. It also plans to regain lost customers by improving food taste and quality, and offering more convenience and value. McDonald’s also wants to convert customers from consumers of burgers and fries to those who buy coffee and snacks.

Digital innovation

These innovations usually take years to deliver, especially when rolled out across several geographies, but McDonald’s is building an application network that uses the Anypoint Platform. 


This application network connects e-commerce systems and other back-end databases, creating reusable APIs (application program interface) for customers, locations, orders, offers, and nutrition. Disparate systems can be integrated to create customer-facing applications for web, mobile, social, and restaurant kiosks.


McDonald’s has successfully launched these new disruptions to streamline the menu and the ordering process and has introduced effective initiatives that have changed customers’ perception of the brand and value. Customers see that an elevated customer journey makes their food taste better.

It is a game-changer in the fast-food industry, offering a different level of convenience to its millions of customers in the US, and worldwide.

Digital innovation

With the kiosk, the ordering process shifts from the cashier to the customer. In-store customers place their orders on a giant touchscreen menu, the same way they would when ordering online through the app. The digital kiosk allows customers to view the whole menu and customize their orders, and pay via credit card. Customers paying cash can proceed to the cashier. Customers then receive a claim card, sit down, and wait for the food to be delivered to their table.


McDonald’s Velocity Growth Plan

Golden Arches' This has ingrained so much in the customer's minds that when you travel on the highway and you are really hungggrrryy!!! you just look out for the BIG M, isn't it? Not to forget the other brand elements i.e the packaging, the trays, the fries holder etc.they just don't let you slip their name out of your mind. Boy, you are hooked!! This is a departure from the traditional ordering method, which relied on the cashier to process orders and payments. McDonald’s believes this shift to automation personalizes and elevates the ordering experience of customers.

Sounds familiar to your ears? You guessed it right, that's McDonald's. It is the leading global food service retailer in the world with 37,000 locations across 120 countries. Whew!! that's huge. It's amazing to see how this brand has been there for decades and has constantly innovated itself and been on top of mind of its customers, be it the die-hard daily ones, frequent or occasional ones.


They know our attention spans are short as adults and a research done has shown it’s even shorter than gold fish because we have many more going on. In fact, Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds. 


In essence, we only have about 5 to 10 seconds to really throw a pitch at customers, and if you don’t get them interested in that length of time then they’re on to something else.

Knowing this, they have designed a lovely elevator pitch, “I’m loving it”

What better way to connect with the millennials and first-time voters who love  McDonald's, social media it is!! The video has been doing the rounds on social media and has gone viral on Whatsapp,FB Twitter.Not only did the brand talk to them about their responsibility but also gave them the assurance that they would get what they want only if they exercise their right first. And I am sure that the customers will enter a McDonald's beaming with pride after they have voted and order their favorite and biggest BigMac!!

They even have a video for it... like given below.

https://www.youtube.com/watch?v=eBlD2N_AwgI

Let us know what do you think about this piece of communication. 

We will be back with more brands like these with innovative communication soon. Till then, remember the tagline I’m lovin it !''

Begin now. Join us to get guided to enter the digital world todayExplore our referral linkshttp://digitalmarketing.ac.in/course/edupreneurship/ http://digitalmarketing.ac.in/course/digipreneur


Your critical comments are welcome or write to me at sumkul@gmail.com.




Comments

Popular posts from this blog

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.



The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.


What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI


#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …