|Image source : McDonalds website|
Bold Societal Impact
McDonald’s Velocity Growth Plan
Sounds familiar to your ears? You guessed it right, that's McDonald's. It is the leading global food service retailer in the world with 37,000 locations across 120 countries. Whew!! that's huge. It's amazing to see how this brand has been there for decades and has constantly innovated itself and been on top of mind of its customers, be it the die-hard daily ones, frequent or occasional ones.
They know our attention spans are short as adults and a research done has shown it’s even shorter than gold fish because we have many more going on. It has been found by Microsoft that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.
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