Social Media Marketing (SMM) is essentially internet marketing. They use the benefits of social networking sites. As a result, it becomes a tool for promoting websites and increasing traffic towards them. Most importantly, it becomes a platform for learning from users’ direct reactions.
Let us first begin with brands and positioning as this is extremely important for marketing.
Brand and positioning
Is our brand shared more online more than our competitors’ brands?
What are the keywords or hashtags used when it is tweeted or shared on Instagram? What brand content attracts the most traffic?
What is the brand sentiment? Is it positive or negative?
What are the star ratings for the online reviews of our brand?
Brand building is a wonderful asset in the digital world. An asset that is both easy to make but hard to measure. The fact is that each and every discovery of our brand is building a digital imprint of the online world.
In the online world, you need to be everywhere. This really is what capacity building is in the digital world.
Checklist for brand building – Click on each of the following
2. Article parameters that need to be followed are:
· Properties – Alt tags of Image
· Search Description
· Location (India)
· Title tag
· Reference link
3. Article Submission
4. Quora (Questioning and Answering)
5. Forum Submission
6. Local Classifieds
7. Social Bookmarking
· Hoot suite
Social Media Posting
Share it with your friends in order to get Likes, Shares, and Comments after the first-degree connection.
Upload the content on blogger and share the link to get it read by the content readers.
Know the influencer(s) in your groups, be it Google+, Facebook or any platform
Refresh your feed in your social media groups to get it liked an get a perfect engagement ratio.
Timings need to be appropriate while posting on any platform.
As of now, organic reach has dropped off and it’s likely that only 5% of your page following (and these are the people who’ve already shown interest in your brand) will see any of your content. If we are investing in creating valuable blogs, creatives, webinars, etc then they need to be seen.
Boosts can help increase this, but advertising is the only way we can get really targeted, attract new audiences and drive actions. We will surely get a much better ROI on advertising than just boosting.
Focus on many objectives
The success here can be tracked in detail and directly attributed to advertising activity and this can help in setting budgets and making decisions on where to focus our efforts.
Link with Instagram also
The algorithm will look at our audience and serve ads to those that fit our target in the places that they engage the most. In the ad launch phase, it will learn, from its testing, which people in the group are responding most positively. It will then seek out more people that match the target.