06 May 2019

Say yes to AI and Video

AI and video without the hype

Digital Marketers cannot deny the fact that AI has a huge impact on several marketing strategies. This is prevalent all over the world today. 

Whether it is a startup or multinational billion-dollar company.AI plays a vital role in video creation as well as for promotion. By using AI tools and techniques marketers can gauge their targeted customers very specifically. Hence brand marketers, as well as companies, create videos which are viewed by their targeted groups in a short span of time. This is absolutely essential in today’s digital world.

We must know that building a brand that sells is still our primary goal! Marketing a business becomes confusing on many occasions when we lookout to find the best way to build a brand for us. This is why it is important that we understand the digital domain and its pattern.

We live in a DIGITAL world today. We must realize that the very nature of this world is fragile.  Changes and up-gradation are part of this world so it becomes a part of our survival mechanism that we stay updated with the digital trends. If it was survival of the fittest earlier, it is now the survival of the digitally enabled in this fast-evolving world. 

The burden of bringing customers to your business and building roads to your brand is often a difficult task. We have worked with hundreds and thousands of business owners in our various training programs. In this, we have found that over 91% of business owners find it very difficult to generate regular leads for their business.

Therefore, many are struggling to grow or in most cases even sustain their business. For this, we must understand AI.

Few of us today interact with bipedal robots or take a ride in a driverless car, but our daily lives are increasingly affected by AI systems. These can recognize speech or images. Further, they can also analyze patterns of online behavior (to detect credit card fraud or serve up appropriate adverts, for example).

Artificial Intelligence (AI) has been seen in the super-smart humanoid robot form.  The fact is that it is now more commonly implemented as behind-the-scenes algorithms that can process 'big' data. This accomplishes a range of relatively mundane tasks far more efficiently than humans can. All of us need to understand how to use this efficiently.

Little wonder that the recent boom in this kind of AI is being spearheaded by internet giants like Google, Microsoft, Amazon, Facebook, Baidu, and others.

Our attention spans are short as adults. In fact, a research done has shown it’s even shorter than goldfish because we have many more going on. In fact, Microsoft found that since the year 2000, the average attention span dropped from 12 seconds to eight seconds. 

This is why we need to explore AI. Listed below are some reasons why AI is used in video marketing as well as for promotion.

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Personalization to targeted customers:
By using AI in video creation marketers can create a video to send a specific personalized message to his targeted group. This is easily possible when we understand the entire digital world. This creates a bond with customers which will in turn help and nurture their product or service and increase ROI as well. 

Real-time updates:
While viewing a particular video if viewers leave or click away then video creators can reduce the length of the video which will keep viewers engage perhaps they will view the full video and understand what message company is trying to convey them and they also simultaneously get engaged in it by taking required action for same.
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The flawless blending of audio and video
Initially, the traditional practice of audio insertion was quite tedious because it was not possible simultaneously inserting audio along with the video which was being created or edited, But the use of AI  this method is also possible which saves large span time for a video being ready and published.
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There are innumerable reasons why AI is used in video marketing. Because it posses some outstanding software involved in it which can create an amazing video which has a great knock-on human mind hence triggering their emotional quotient level. Some of the  tools enlisted below are

This is one of the best ai enabled video marketing tool in which by mere uploading content it can edit video on the runtime basis which increases users involvement in a video for a longer span of time which gradually increase their engagement.http://digital.edu.in/video marketing.jpg
Raw shots
By using AI technology,  this scans script and generates video which is ready for publishing this is the speed and by using drag and drop editor editing is also possible. This is the power AI has.
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Adobe Premiere Pro CC
By using machine learning platform it is capable to match the skin tone of characters and surroundings through which a unique video can be created. For smooth functioning of video, it can automatically background music as well. 
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We are now very well aware that the use of AI in video creation and promotion is very important as well as necessary to grow our venture to the level ahead. It is the pilot point where AI  involvement in video strategies yet there are many innovations and upgradations research level going on to enhance video creation and make the best use of the human  creative  mind to generate best videos which will be fruitful for organization as well as respective targeted groups which will give  huge benefits for  both organization and customers involved.

For this, we have incorporated all aspects of AI in our courses where we teach all about the importance of video in marketing.
We show a video from - https://www.edureka.com that shows us this and a video from Siraj Patel that shows us this. Click on the link below to see this -


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