AI and video without the hype
Digital Marketers cannot deny the fact that AI has a huge impact on several marketing strategies. This is prevalent all over the world today.
Whether it is a startup or multinational billion dollar company.AI plays a vital role in video creation as well as for promotion. By using AI tools and techniques marketers can gauge their targeted customers very specifically. Hence brand marketers, as well as companies, create videos which are viewed by their targeted groups in a short span of time. This is absolutely essential in today’s digital world.
We must know that building a brand that sells is still our primary goal! Marketing a business becomes confusing on many occasions when we look out to find the best way to build a brand for us. This is why it is important that we understand the digital domain and its pattern.
We live in a DIGITAL world today. We must realise that the very nature of this world is fragile. Changes and upgradation are part of this world so it becomes a part of our survival mechanism that we stay updated with the digital trends. If is was survival of the fittest earlier, it is now survival of the digitally enabled in this fast evolving world.
The burden of bringing customers to your business and building roads to your brand is often a difficult task. We have worked with hundreds and thousands of business owners in our various training programs. In this, we have found that over 91% business owners find it very difficult to generate regular leads for their business.
Therefore, many are struggling to grow or in most cases even sustain their business. For this, we must understand AI.
Few of us today interact with bipedal robots or take a ride in a driverless car, but our daily lives are increasingly affected by AI systems. These can recognise speech or images. Further, they can also analyse patterns of online behaviour (to detect credit card fraud or serve up appropriate adverts, for example).
Artificial Intelligence (AI) has been seen in super-smart humanoid robot form. The fact is that it is now more commonly implemented as behind-the-scenes algorithms that can process 'big' data. This accomplishes a range of relatively mundane tasks far more efficiently than humans can. All of us need to understand how to use this efficiently.
Initially, the traditional practice of audio insertion was quite tedious because it was not possible simultaneously inserting audio along with the video which was being created or edited, But the use of AI this method is also possible which saves large span time for a video being ready and published.
For this, we have incorporated all aspects of AI in our courses where we teach all about the importance of video in marketing.
We show a video from - https://www.edureka.com that shows us this and a video from Siraj Patel that shows us this. Click on the linka below to see this -