We need to understand digitalisation to make it thrive. This is the new world and we must know how to capitalise it.
A convincing marketing strategy you can use to sell your service or product is by telling true, credible stories. This is completely free in the online world. Earlier, it needed a physical book publisher, editing, distribution and so on but in the online world, all this is completely free. This needs to include awesome facts and incidents involving the product we are involved in. We can give specific and practical examples of what you have accomplished for clients. Stories could be written using real-life examples of projects we completed, specific problems we solved or successes we achieved. If our business is a start-up, create a realistic scenario about how we would help your ideal client overcome a typical challenge. This could be related through articles, blog posts, public speaking or by publishing a special report. There are many such options in the online world.
Skills to master
- Video/audio production
One would need to make it trendy to reach to a global audience and not just the local one
· Marketing automation
· Content management
· Web development
- Business/marketing strategy
We indeed need to work on
- Social Networking
- Social Media.
- Online PR.
- Display advertising.
- Email marketing.
- Search marketing.
- Game advertising.
- Affiliate marketing.
- Video advertising
All this is not at all difficult. We just need to use social media such as Facebook, Instagram, Twitter, Instagram, email channels, SMSes and videos are just a few of the ways we can indeed capitalize on this huge potential. We must essentially build our identity online.
Building an identity online
Essentially, we should understand that we need to build an identity in the digital world. This is no longer an option but a necessity for all of us.
On a social web we are defined by content. This is the bottom line.The image one shares on Instagram, the video on Facebook or the in-depth post that displays thought leadership are all about completing the online jigsaw puzzle. One piece at a time - our image, our influence and essentially, our online identity emerges. The more excited we are about the potential of content, the more effective it will be.
Every piece of content leaves a perception, a trail and becomes our virtual identity.The power of online content is such that once we release it and let it free, it moves about the web and into dimensions of cyberspace. After this, it is crawled and indexed by search engines and is shared on social networks and then emerges on search results.Many people are daunted by creating online. The fear of being judged and criticism fear holds many people back. We must know that unless we are open, we shall never grow.
Perhaps the first video, media and even writing may not be perfect. Still, they will evolve. After all, even diamonds start out a little rough.
We all know content rules, but what kind of content should we use? We should always use relevant and related content the reader can use. This approach should be able to attract users whom you wish to attract. After this, you must position you and your business as an expert in those areas. These needs to be thought about with imagination and creativity. For instance, if we are selling children’s toys, write about parenting tips. The content area should utilize the product if possible, but mostly it should have related content that attracts parents to your site. This is the way our brand would become popular and well visited.
This can also be seen on this video released by Manipal Prolearn.
Do join us to become part of the digital world.