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24 June 2019

Learn Facebook Marketing to succeed digitally


Basic Features of Facebook
  • News feed
  • Timeline(profile)
  • Graph search
https://www.digitalmarketing.ac.in/images/learnfacebookmarketing.jpg
Image Source :lyfemarketing.com

  • Social Density of Audience is Magnified :-
  • Facebook is the largest database of personal information
  • Facebook geared to maximizing connections between users


Targeted Marketing :-

  • Location(within_ miles of a certain city)
  • Age, gender
  • Language, education, workplace
  • Interests
  • Connections
  • Celebrating their birthday
  • Relationship status

All this is found through Facebook
                        
Facebook Marketing Tools :-
  • Like button
  • Brand pages
  • News feed page post ads
  • Right- hand column sidebar ads 
  • Mobile ads
  • Facebook exchange(FBX)


How to Create Facebook Business Page in 6 Simple Steps :-

  • Fill out your basic business info
  • http://www.facebook.com/pages/creation/
  • add a profile photo and cover photo
  • Fill out your page information completely
  • Customize your page
  • Add collaborators to your page 
  • Publish your first post

Market With a Facebook Page :-
Don't use facebook for the 'hard sell'
  • Have a clear goal and strategy
  • Create a human voice for your business
  • Post regularly
  • Encourage comments and reply quickly
  • Use pictures and videos
  • Nurture your relationships
  • Promote your facebook page

How to Build Your Own Active Facebook Group :-

  • Create a group 
  • Keep your group active
  • Promote your group
  • Keep your group free of spam


How to Use Facebook Marketplace for Business :-

  • Increase awareness & 'discoverability'
  • Build trust prior top
  • Conduct market research to see what sells 
  • Test sales sequences  
  • Sell more products


Types of Ads :-


  • Photo ads
  • Video ads
  • Lead ads
  • Carousel ads
  • Slideshow ads
  • Collection ads
  • Dynamic ads
  • Messenger ads
How to Advertise on Facebook :- 

  • Choose your objective
  • Name your campaign
  • Set up your ad account
  • Target your audience
  • Choose your facebook ad placements
  • Set your budget and schedule
  • Create your ad







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