Skip to main content

Earnings of a seven year old show us nothing is impossible in the digital world


We often think of doing all kinds of things to earn money. What we need to do is keep our mind open to learning and results do follow. This is particularly applicable to everyone in the digital world that we inhabit. Through his YouTube channel, Ryan Toys Review, this 7 year old has earned INR 155 crore a in a year. We share his story with you.


Image Source : YouTube
When we were 7 years old, we just did our homework and played. Today we are going to tell you about a child who according to Forbes is the highest grossing YouTube star. This boy named Ryan has a Ryan Toys Review YouTube channel. This channel features Ryan Kaji who is just 7 years old as of July 2019. It also features his mother (Loann Kaji), father (Shion Kaji), and twin sisters (Emma and Kate). They usually releases a new video every day.   From this YouTube channel, it has earned $ 22 million in a year, or about Rs 155 crore.The fact is Ryan’s YouTube channel has 1.70 million subscribers.

This itself shows us how democratic the digital world is. Anyone can reach out to anyone here. This indeed is its power. We just need to understand its power and strength. After understanding, we must be proactive to capitalise on it. As we can see, this is surely not impossible. We only learn to be eager to learn the new language and skills.

Coming back to Ryan on this channel Ryan is shown playing with his toys and unboxing them. Ryan does all this work in front of the camera. A person shoots his video and uploads it to YouTube which is watched by his millions of fans. According to Forbes, Ryan’s revenue comes from his channel’s views and advertising.
Ryan’s another channel is Ryan’s Family Review. Here, he earns $ 21 million (i.e. about 147 crores) from the pre-roll ads coming on Ryan Toys Review channel. He earns 1 million dollars or about 8 crores through sponsored advertisements. According to Forbes, Ryan’s most viewed video includes his Disney toys and playing with Pav Patrol. Over 1 crore children have watched these video
We can see that all this happened as there was a deep connect of the children with Ryan.
All this started when he began making videos in March 2015 after watching other toy review channels. Some of them where EvanTubeHD. After seeing this, he asked his mother why he was not on  YouTube when all the other kids were. His mother took this query of his very seriously. She thought and decided to quit her job as a high school chemistry teacher to work on the YouTube channel full-time.
After a while, actually in 2017 to be precise, Ryan's parents signed a deal with pocket.watch, a startup children's media company that was founded in 2016. This company does the marketing and merchandise for Ryan's YouTube channels.

One thing led to another. For, in 2018, Ryan ToysReview, collaborated with pocket.watch and Wildworks. They created an app called Tag with Ryan, an endless runner game targeted towards children, for iOS and Android. Further, in 2019, both of them produced a 20-episode television series for preschoolers titled Ryan’s mystery playdate. This again was a huge hit as Ryan knew what other children, like him, would relate to. So, yes, understanding is always a key factor for anything to become a success. His channel is rated as Top 100 most subscribed YouTube channels in United States. This is no mean achievement, for sure.
We definitely need to understand that Ryan has understood his viewers who are by extension, his source of revenue, as the digital world is indeed highly democratic.
We are now experiencing a paradigm shift from thinking in terms of closed systems to thinking in terms of open networks. We live in a “networked” world that is characterized by networks both online and offline. Networks are non-hierarchical, inclusive, connected, complex, and open. They are constructed out of both humans and nonhumans. They are now a kind of blueprint for the way in which society is being organized.
Secrets of success

If seven year old Ryan can be so successful, we surely can too of course.

The secret of Ryan’s success is all about his authenticity. Children relate to him and so he is a true friend of theirs.
From him, we must learn to
a.       Understand our audience
None of us can do anything unless we know what our audience is, both potential and real.
b.      Connect with them
We need to have a direct connect with our viewers. This indeed is the power of the digital world.
c.       Reach out to them
We must reach out to the viewers by taking to them through our video.
d.      Be regular
As we saw, Ryan and his family release a new video every day. The internet does like regularity.
It is often said that all entrepreneurs need to be open to learn new skills to survive. This is extremely relevant in the area of digital world. The world has changed so all entrepreneurs need to become digital as well. This is indeed important for everyone. Ryan of course probably didn’t aim to be an entrepreneur but he wish that his views be heard. He learnt new skills, assisted by his family and then then of course catapulted to great success.
We often hear the term, its never too late to succeed. From Ryan, we can learn that its never too early to succeed.
According to us, his key skill apart from authenticity, is passion. Passion to share, passion to learn and passion to show his toys to the world.
His parents took this seriously instead of just ignoring this as just a childish request. They understood that there is a lot of power in the digital world that we inhabit. They may have begun this to make him happy but resulted in being great digital entrepreneurs themselves
Kudos Ryan for showing us the power of the digital world.
See some of his videos below
https://www.youtube.com/watch?v=b-lgdBsUhiU
Back to school routine

https://www.youtube.com/watch?v=tGq7cDlgyuE
With mother with cooking toys kitchen

https://www.youtube.com/watch?v=GJnR2StNHDc
With mommy using twin telepathy

Comments

Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?



When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

eLearning

Is there any time in our Life where we are not Learning...???


if that's SO then how come we all are not Inspired and Excited about Learning?


How to combine the two Fun and Growth while Learning?






In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…

Hacking-free

The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space


2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…