We often think of doing all kinds of things to earn money. What we need to do is keep our mind open to learning and results do follow. This is particularly applicable to everyone in the digital world that we inhabit. Through his YouTube channel, Ryan Toys Review, this 7 year old has earned INR 155 crore a in a year. We share his story with you.
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Image Source : YouTube |
When we were 7 years old, we just did our homework and played. Today
we are going to tell you about a child who according to Forbes is the highest
grossing YouTube star. This boy named Ryan has a Ryan Toys Review YouTube
channel. This channel features Ryan Kaji who is just 7 years old as of July 2019.
It also features his mother (Loann Kaji), father (Shion Kaji), and twin sisters
(Emma and Kate). They usually releases a new video every day. From this YouTube channel, it has earned $ 22
million in a year, or about Rs 155 crore.The fact is Ryan’s YouTube channel has
1.70 million subscribers.
This itself shows us how democratic the digital world is. Anyone
can reach out to anyone here. This indeed is its power. We just need to
understand its power and strength. After understanding, we must be proactive to
capitalise on it. As we can see, this is surely not impossible. We only learn
to be eager to learn the new language and skills.
Coming back to Ryan on this
channel Ryan is shown playing with his toys and unboxing them. Ryan does all
this work in front of the camera. A person shoots his video and uploads it to
YouTube which is watched by his millions of fans. According to Forbes, Ryan’s
revenue comes from his channel’s views and advertising.
Ryan’s another channel is Ryan’s
Family Review. Here, he earns $ 21 million (i.e. about 147 crores) from the
pre-roll ads coming on Ryan Toys Review channel. He earns 1 million dollars or
about 8 crores through sponsored advertisements. According to Forbes, Ryan’s
most viewed video includes his Disney toys and playing with Pav Patrol. Over 1
crore children have watched these video
We can see that all this happened
as there was a deep connect of the children with Ryan.
All this started when he began making videos in
March 2015 after watching other toy review channels. Some of them where
EvanTubeHD. After seeing this, he asked his mother why he was not on YouTube when all the other kids were. His
mother took this query of his very seriously. She thought and decided to quit
her job as a high school chemistry teacher to work on the YouTube channel
full-time.
After a while, actually in 2017 to be precise, Ryan's
parents signed a deal with pocket.watch, a startup children's media company
that was founded in 2016. This company does the marketing and merchandise for
Ryan's YouTube channels.
One thing led to another. For, in 2018, Ryan
ToysReview, collaborated with pocket.watch and Wildworks. They created an app called
Tag with Ryan, an endless runner game targeted towards children, for iOS and
Android. Further, in 2019, both of them produced a 20-episode television series
for preschoolers titled Ryan’s mystery playdate. This again was a huge hit as
Ryan knew what other children, like him, would relate to. So, yes,
understanding is always a key factor for anything to become a success. His channel
is rated as Top 100 most subscribed YouTube channels in United States. This is
no mean achievement, for sure.
We definitely need to understand that Ryan has understood his viewers
who are by extension, his source of revenue, as the digital world is indeed highly
democratic.
We are now experiencing a paradigm shift from thinking in terms of
closed systems to thinking in terms of open networks. We live in a “networked”
world that is characterized by networks both online and offline. Networks are
non-hierarchical, inclusive, connected, complex, and open. They are constructed
out of both humans and nonhumans. They are now a kind of blueprint for the way
in which society is being organized.
Secrets of success
If seven year old Ryan can be so successful, we surely can too of course.
The secret of Ryan’s success is all about his authenticity.
Children relate to him and so he is a true friend of theirs.
From him, we must learn to
a.
Understand
our audience
None of us can do anything unless we
know what our audience is, both potential and real.
b.
Connect
with them
We need to have a direct connect with
our viewers. This indeed is the power of the digital world.
c.
Reach out
to them
We must reach out to the viewers by
taking to them through our video.
d.
Be regular
As we saw, Ryan and his family
release a new video every day. The internet does like regularity.
It is often said that all
entrepreneurs need to be open to learn new skills to survive. This is extremely
relevant in the area of digital world. The world has changed so all
entrepreneurs need to become digital as well. This is indeed important for
everyone. Ryan of course probably didn’t aim to be an entrepreneur but he wish that
his views be heard. He learnt new skills, assisted by his family and then then
of course catapulted to great success.
We often hear the term, its never
too late to succeed. From Ryan, we can learn that its never too early to
succeed.
According to us, his key skill apart from authenticity, is
passion. Passion to share, passion to learn and passion to show his toys to the
world.
His parents took this seriously instead of
just ignoring this as just a childish request. They understood that there is a
lot of power in the digital world that we inhabit. They may have begun this to
make him happy but resulted in being great digital entrepreneurs themselves
Kudos Ryan for showing us the power of the
digital world.
See some of his videos below
https://www.youtube.com/watch?v=b-lgdBsUhiU
Back to school routine
https://www.youtube.com/watch?v=tGq7cDlgyuE
With mother with cooking toys kitchen
https://www.youtube.com/watch?v=GJnR2StNHDc
https://www.youtube.com/watch?v=b-lgdBsUhiU
Back to school routine
https://www.youtube.com/watch?v=tGq7cDlgyuE
With mother with cooking toys kitchen
https://www.youtube.com/watch?v=GJnR2StNHDc
With mommy using twin telepathy
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