YouTube, that
started in 2005, is now extremely well known as a website for watching and
streaming videos.
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| Image Source : Youtube |
We share some
success stories with you here.
1. PewDiePie – $21 million (3 billion
views)
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| Image Source : lifehack.org |
This is is also known as Felix
Arvid Ulf Kjellberg is a Swedish YouTube vlogger whose features
basically concentrate on video games. He has broken various YouTube progress
records, increasing from 12 million supporters in August 2013 to more than 20
million in January 2014. We need to understand that this didn’t become
successful just because of a sudden viral hit or a change in his Youtube presence.
Instead, the reason behind his success is “consistency”. He uploads videos on
his channel almost every single day. Once he started getting popular, he
built upon his success, and give more time to his online presence. He spends a
lot of time discussing his fan’s inquiries in the comments, and formed a famous
group of “bros” where his fans can share his work with their friends.
Lesson we can imbibe : The lesson we need to
learn here is a worthy lesson for anyone eager to grow audience on YouTube. This
is not a secret formula but consistency, hard work, and quality content to
engage your audience constantly.
2. BlueXephos – $16.1 million (2.3
billion views)
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| Image Source : lifehack.org |
In 2008 Lewis started a little YouTube channel called
BlueXephos to share his best friend Simon’s charm with the world. They gained
initial popularity from posting a video
of the most entertaining game at that time. This was the “World of Warcraft.” Later
in 2010, they started one of the most popular serialized shows on YouTube, The
Shadow of Israphel. Then in March 2013, the channel was the most seen and
the second-most subscribed to channel on YouTube. In fact, they won “Greatest
YouTube Gamer” award two consecutive years at the Joystick Awards. This way it has
grown from being a single YouTube channel to a commercial network.
Lesson we can imbibe : If
we make videos that are related to hot news or popular things that everybody is
discussing and finding on the web, we will have a superior chance of getting
fame. Staying current is vital in the ever-changing world of social media.
3. DisneyCollectorBR – $5.1 million
(1.51 billion views)
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Lesson we can imbibe : The appearance one’s YouTube channel can make or break the success of your videos. We need to put our efforts to the draw the attention of the viewers! We could come up with an appealing channel name and add relevant content to get things started. We also need to add a channel short description to give viewers an idea of the kind of content we are offering.
4. Smosh – $19.6 million (2.8
billion views)
This is a
YouTube comedy channel operated by Ian Hecox and Anthony Padilla. The producers
that established this brand in the fall of 2005 were not newcomers to
Internet content creation or comedy. The co-founder, Anthony Padilla, started
this phenomenon back in 2003 when he uploaded a few short Flash animations on
the Newgrounds website.
Ian Hecox, his friend, started helping him a few months
later and the two still work together on each release. They became well known
in YouTube group when their video of the Pokemon signature song became the most
popular video of the time. Their high quality clips has helped them win the
attention of more than eight million people from around the world. Smosh has
made various comedy videos that are still regularly updated and consistently
popular in 2006. They are also in talks with
others to begin airing their comedy content on television.
Lesson we can imbibe : We should not undervalue
the value of video production. If our content is interesting or creative, but
the quality is low, viewers will watch the video for first few seconds only and
then move away. So, we need to invest in a good video camera to capture HD
videos and use professional video editing programs to make your video catchier.
5. RayWilliamJohnson – $18.2 million (2.6
billion views)
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| Image Source : lifehack.org |
Ray William
Johnson video blogger, writer, producer, and actor best known for his YouTube
series Equals. It was
reported by a industry publication that Johnson had six of the top 20 most
watched videos of the month. Johnson became popular from his series Equals
Three where he gives opinion and personal views to viral videos. He is
also a gifted author of music and lyrics across a number of different music
genres–which he uses in his videos. Through entertaining comments and
creativity, he maintains a consistently large viewership that endures to
follow his work from the aggressive to the instructive. His channel has more
than 10 million subscribers and gets more views than 99% of regular television
programming. The secret of his success
is regular and frequent scheduling–that is one of the important advices,
best practices, and strategies to build greater audiences on YouTube.
Lesson we can imbibe : The most popular YouTube
stars create schedules to release their videos, and it really seems to
work for them. Fans get familiar with the schedule and return for the latest
video at the same time every week. To help boost our exposure, we need to create
a schedule and let our fans know when to expect your new content.
6. Shane Dawson – $315,000
The young
Shane Dawson is so popular that he has 12 million-plus subscribers across
three different YouTube channels. He has had challenges
too. In 2008 Shane and his family were fired after he uploaded a video of
himself pole dancing in the building he worked in. He also uploaded a
video called “Fred is Dead!”. That became the most-viewed video on YouTube
(at that time, received over 23 million views). His strategy is that every week
he posts new videos on his main channel, ShaneDawsonTV, and formerly posts
other videos on other channels. Shane often cooperates with other YouTubers and
also appears in their videos. So much so,
that he was featured on “Attack of the Show” and, in 2010, Forbes
magazine named him their 25th most famous web celebrity.
Lesson we can imbibe : We need to look for
opportunities to collaborate with other YouTubers with similar style and
viewership. Through collaboration you can share each other’s audiences, which
will result in more YouTube recognition and getting to be a more prominent part
of the YouTube community.
7. Philip DeFranco – $181,000 (1 billion
views)
Phil has long been one of the most cherished
vloggers on YouTube. He is a kid from the Bronx who started off acting like an
idiot before building a small empire on the world’s largest video platform. He
got his start on YouTube when he first made his channel, sxephil, in 2006.
His channel SourceFed (acquired by Discovery Communications), which blends
political news and humor, is frequently named as the most successful of the
much-hyped YouTube funded channels. His cast is
so lovable and relevant that ever single news piece feels
important and entertaining. The channel engages viewers on a personal level and
truly creates a link with the viewer.
Lesson we can imbibe : Many stars on Youtube gain
popularity by making a video response and giving it a hilarious twist. This
helps them capitalize on other people’s success. He steadily posts responses.
Eventually, the originals catapult to even greater fame.
8. Fred – $146,000
Fred Figglehorn is an
imaginary character, played by Lucas Cruikshank, who uploads videos at Fred’s Channel on YouTube. In his video, Fred says he is a
6-year-old boy with a worthless family life and issues with anger management.
Lucas’s videos are about teenage issues like school dances, dating, girls,
irritating parents and more using a funny, hilarious approach.
His character became a
great success on the web with over 1.6 million YouTube subscribers. Fred’s
high-pitched chipmunk voice and energetic character attract viewers to watch
his videos in droves. This is successful as his videos are new, fresh and
relevant to what is going on in the lives of kids.
Lesson we can imbibe : We need to engage in social media to promote
our YouTube channel. Through social networking websites, such as Facebook and
Twitter, we can let people in your circle know about our videos. This will
not only target our family and friends but also people in our friends’ circles.
They could promote you too.
In Sum
The fact is YouTube gives us a readymade platform to promote ourselves. We only need to make complete use of this, applying all the lessons we can imbibe from other success stories.
References :
https://www.lifehack.org/articles/technology/the-unusual-success-stories-these-youtube-stars-will-blow-your-mind.html
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