Skip to main content

Let us learn a digital strategy that is truly international NOW!


Everyone needs to learn how to form a strategy that is completely encompassing of all regions for only then can it be called an international one.

https://digitalmarketing.ac.in/internationalstrategy.jpg
Image Source : graduateinstritute.ch
In a world that is becoming completely global, is important that individual institutions craft their  own  internationalization strategy in order to enhance the attractiveness of their institution   and   programmes   on   offer. We have explored and used a of guidelines for the successful design and implementation of a university’s internationalization strategy.

We have learnt this with many of our clients. Many institutes do not see that the world is now completely global and therefore, do not teach the students how to make an appropriate strategy suiting this new world. This is exactly what we share all of this with our students too so that they fit into the international arena.

Knowing the digital world is now the new world, we do the following always

We ensure how everyone could do the following :-

1.  Formalise  the  strategic  process.

The  first  key  to  success is clarity. We must form a good process.  it is important to have a systematic approach to strategic management   factoring in within it some flexibility for changing circumstances. It is extremely important that a university is clear with  regards   to   the   position   it wishes to secure in the world and hence this should guide its efforts in  seeking  partners,  programmes etc. In doing this it should analyse its own strengths and weaknesses in teaching, research, examine existing relationships and resources at its disposal and work on how to leverage on its strengths. It is often useful to  have  a  look at  national and  global  ranking  standards  to help inform the strategic management process. A three to five-year strategic plan should be the starting point.

2.  Maintain a focus on the agreed outcome of the process of going international. Define  the  scope  of  the  strategy very clearly. Very often it is easy to get carried away in different directions. One must remain focussed on agreed outcomes however exciting alternative directions may seem. This would also  include  developing  a  clear path for how the internationalisation  strategy  is going to be implemented.

3.  Maintain a close link between the institution’s resource capability and its external environment.  It is always useful to make a list of the institution’s key projects and programmes  that can be highlighted when seeking for collaboration and partnerships. Comparing strategic initiatives is often an effective way of exploring avenues for cooperation.

4.  Engage  all  stakeholder  groups.

Consulting   and   soliciting   input from across the university community  is  essential. Establishing a framework to ask for input  from  faculty,  students, alumni, support staff, corporate partners, business community, existing international partners (if any) will be useful in developing a rounded  perspective  that  can  be fine-tuned  in  terms  of scope  and action plans.  Keeping the channels of communication open helps.

5. Define  and  Refine  strategic partnerships. It is important to regularly  visit  the  list  of partnerships and assess their engagement and effectiveness. Sometimes it is better to just work on a couple of partnerships which can be sustained over a long period of time. Equally important in any joint venture is to have in place a transparent system that clearly determines the intellectual property ownership and legal jurisdiction.

6. Establish a dedicated professional international team with adequate support from leadership. Without support from university leadership and adequate funding the best strategies will remain just that. It is therefore important to have senior leadership with oversight across the institution to champion the efforts.

7. Communicate, Communicate, Communicate. The importance of engaging in every opportunity available to communicate the new strategy cannot be underestimated. A non-confidential       version highlighting the key points should be available for a communicating to all stakeholders.   This also is a very  useful  document  when seeking out new international partners.

8.  Ensure  that  the  strategy  is  a living  document  and  does  not find itself on the top bookshelf once it has been written. Adopt a review system which can monitor, evaluate progress and revise the strategy. Be patient and resist the temptation to make too many changes at the early stages. Implementation often takes a while, but it is equally important not to be complacent and keep the review process live.

The test of a good strategy would be to build in safeguards and checks that would facilitate an understanding of and aligning with international quality assurance systems to develop standards that are fit for purpose, context driven locally relevant and globally both acceptable and competitive.

The world today is digital and we must recognize this.  Not just recognize but honour this by equipping ourselves suitably.


In the new digitized world of today, everyone needs to reinvent themselves. is. So, it is good to witness a healthy portion of annual marketing budget being s assigned to digital marketing with organizations hiring the right skill to drive their initiatives. As they are updated, all our  courses are extremely popular.

This is a new world. So, we do need to explore not just a simple course but we do need to explore a good course that is  completely relevant.

Many Business-to-business (B2B) companies are already getting great results using digital marketing tactics like SEO, PPC, Landing page creation, Social media and email marketing linked to a CRM marketing automation system or a simple email auto response system. For this, you definitely need to get to join one of our courses.

The world itself now recognizes only people with these key skills. Do join in a proper course before you get left behind.

We shall teach how to effectively use all the tools to capitalize the potential of digital marketing in  many of our courses.

We ensure students learn how to make businesses grow for sure. They then become  part of this journey and shall surely remain well employed in the global arena. This is why many come to us understand how to create international strategies. 

This is why we have ensured all our courses are formed with all these principles.

Comments

Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?



When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

eLearning

Is there any time in our Life where we are not Learning...???


if that's SO then how come we all are not Inspired and Excited about Learning?


How to combine the two Fun and Growth while Learning?






In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…

Hacking-free

The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space


2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…