Skip to main content

Now, the digital world has made a great difference to healthcare too


The digital world is present in all areas of healthcare now. Most healthcare professionals know this and ensure they are present there. For, they certainly don’t want their patients not to avail of all the benefits it offers. There are certainly benefits but one does need to understand it completely so that all aspects are taken care of. For, this is a sacrosanct relationship that cannot be ruined due to wrong application of technology. On the other hand, the right application could and does offer a lot of benefits to all the stakeholders. So, it does help to spend time in seeing all aspects.

https://digitalmarketing.ac.in/images/healthcaredigital.jpg


The digital world is now very pertinent to all of us today. We are now experiencing a paradigm shift from thinking in terms of closed systems to thinking in terms of open networks. We live in a “networked” world that is characterized by networks both online and offline. Networks are non-hierarchical, inclusive, connected, complex, and open. They are constructed out of both humans and nonhumans. They are now a kind of blueprint for the way in which society is being organized. This includes healthcare that is part of all of us.

Healthcare is no longer something that is confidential and takes place in the intimacy and confines of the doctor-patient relationship. This is spread quietly maybe with a thread of privacy all over technical platforms.

Today, health care is distributed throughout a complex network of both human and nonhuman actors. The other new entrants are databases, hospital information systems, digital health records, electronic health cards, online patient communities, health related apps, smart homes with ambient assisted living technologies and so on. Networks operate most efficiently when they conform to certain norms. 

There are connectivity, flow of information, communication, participation, transparency, and authenticity. Here, authenticity is most important and relevant, both in the interest of the doctor and patient, for this is how one grows in knowledge and experience. While sitting at home, patients may even now what to do next because of the information that is passed on to them. These indeed is the new era that we all need to embrace and make optimum use of.

The new digital world guide the both the doctor and patient. This is due to the fact that they play a major role in the production and uses of health related information and knowledge. They condition how health related knowledge can create value both with regard to efficiency and quality of care.Today’s healthcare consumers are very different than the healthcare consumers of the past. They are usually more aware of the trends and diagnosis. As patients are often doing extensive research online, which means they are more particular about the services they receive. This has increased the need for an efficient healthcare digital marketing strategy. This needs to help medical practices and organizations find their customers via digital and social media to generate more business online. If earlier is was word of mouth, today the same world spreads rapidly through the internet. We cannot ignore this trend.

Now, about 47 percent of internet users are searching online for information on treatment options and about healthcare providers. This has been stated by Pew Research. It's time that healthcare providers take optimal measures to make use of the digital domain in the most optimum manner. For, the digital world has arrived and one cannot ignore it. If we do, we shall become irrelevant and obsolete.

Digital marketing for healthcare has increased the loyalty of current patients and educates prospective patients about their healthcare options. In all cases of business, it has  always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is right now.

For this, we definitely need to understand healthcare and its new avatar in the digital marketing trends.Let us consider the following statistics from PewResearchOne third of adults in the United States say they have gone online to research medical conditions. Of everyone in the country who uses the internet about 72 percent say they have looked online for health related information. These could be health issues or medical procedures,Nearly half of all internet users search for information about physicians online.Nearly forty percent of all internet users search for information about hospitals, clinics and other healthcare providers.

These trends aren't likely to change anytime soon, so if you want to connect with people in the right place at the right time (which you do), you're going to want to be active in healthcare digital marketing. Till today, Twitter and Facebook are incredibly effective ways to connect with patients, both current and prospective. Other than this, social messaging apps such as Snapchat, Messenger and WhatsApp are emerging as effective tools for reaching out to one’s audience. Delivering the content in the format that our audience wants is also incredibly important. That might explain the explosion of videos and even podcasts as a digital marketing tool, especially in health care .  This is real fact. According to data gathered by Insivia  online video will account for nearly 75 percent of all online traffic this year, 55 percent of people watch videos online every day, and using the word "video" in an email subject line increases open rates by nearly 20 percent.

Podcasts are another area worth exploring:
Over a million (112) Americans listened to a podcast last year.Around three quarters (67) million people in the United States listen to podcasts monthlyPodcast listeners are growing in numbers. This again is likely only to increase as the number of people going digital are only increasing.

In Sum
We can indeed see the importance of the digital world everywhere. As health is a necessity for all of us, it is indeed relevant here too. We are certain it is here to stay and only increase with time.

Comments

Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?



When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

eLearning

Is there any time in our Life where we are not Learning...???


if that's SO then how come we all are not Inspired and Excited about Learning?


How to combine the two Fun and Growth while Learning?






In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…

Hacking-free

The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space


2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…