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26 September 2019
Romance and succeed with Google and GMB by becoming viral in the digital world
The popularity of google is clear as it is now not just a noun, but a verb. For, many people do say ‘Google it” nowadays when trying to find out some information. We definitely need to know more about Google and leverage its strength in the digital world.
Image Source: attitudemarketing.com
is cost-effective: 2)Add photos 3)Add videos 4)Properly categorize the business: 5)Optimize
the listing description
sends 50% of the traffic for free. We just need to use it to the best extent
possible. For this, we must know what people are looking for. This is key
principle of business itself, whether traditional or digital. The only advantage
in the digital world is we have the power of search engines to utilise for
this, we need to always focus on the users and not
just on search engines when developing our optimization strategy. We need to
ask ourselves what creates value for our users. These users are after all, our
Hence, we do need to invest in the quality of our content.
This would earn natural backlinks benefits both the users and drives more
qualified traffic to your site.
is what would build our business on google effectively to leverage the digital
world. Google is fair and completely democratic however, the competition too is
global. For such a wide audience, we need to build content in such a manner
that everyone can relate to it. This is not too difficult but does need care and
Google my business (GMB) is
an app gives business owners more control of what shows in the search results
when someone searches a given business name on Google. Naturally, there may be
many who get shown but the quality of your content should be such that it should
be shown when it is searched for.
The Benefits of Google My Business for Businesses, especially SMEs
People go online several times a day
to find information to make their lives easier. Knowing this, Google has
developed a way for businesses to stand out: it has developed GMB or Google My Business.
Essentially, google my business allows
business owners to edit their information that shows up in a Google Search.
This mainly include open hours, address, phone number, and photos.
Customers can review
businesses about how the business is and business owners can respond to their
Google My Business mainly allows
business owners to post updates about announcements or sales. There are
currently 4 different types of post. They are: What's New, Events,
Product, and Offer.
On each and every post type, users can
add a description, photo, and link. We can also add an optional call-to-action
button to posts. These options are book, buy, order online, learn more and sign
Why is google my business important and why should I care?
The benefits of google my business
visibility in search.
experience for the buyers.
traffic to your website, social channels and so on.
A well formed GMB page helps google understand more about
your business: who you are,
what services/products you sell, where you’re located at, and what your website
The important thing is, the more google knows
about you, the more the number of searches your GMB listing can appear
Usually, when people type the name of our
business, it often displays our knowledge panel alongside our website links.
When Google knows more about what we do and sell,
it can help match you with other types of search queries.
As we know, GMB is a free business listing on one of the
biggest search engines on the internet, putting your
business in front of many potential customers.
There are of course several other
prominent directories online for different industries. These listings usually
come at a price, whether it’s a monthly fixed rate or yearly rate.
On the other hand, the leader, GMB
listing gives potential clients easy access to your hours of operation, phone
number, website and directions with a click of a button—all at no cost to us. Our
free GMB profile also gives customers an inside look at your business by giving
insight into your busiest hours as well as review ratings.
If we have a limited budget, every
dollar counts, and having such a valuable resource for free can allow you
to direct your resources elsewhere.
to Google, businesses with photos see 35% more clicks on their
website and 42% higher requests for driving directions in Google
Photos should be at least 720 pixels
wide by 720 pixels high and JPG or PNG files.
Videos must be:
·30 seconds or shorter
·100 MB or smaller
·720p resolution or higher
Videosadd some variety to our profile and make us stand out among other
businesses in our category. These however are optional and not mandatory."
need to add a primary industry category, or “keyword” to describe your
people do not know that we can add up to five additional categories. We need
to make use of all the five categories.
primary category is always the main one while the remaining five categories
incorporate local SEO keywords that act as additional descriptors. So, if
we an educational institute in Mumbai, we must write Education as the primary
category and Mumbai and additional details as secondary categories.
Your Google Maps listing has a character limit, so we
must include local SEO keywords that describe our business. For instance,
instead of “realtor with excellent customer service”, we could write “Dallas realtor
with minimum costs” or something similar.
So, we do ask you to google it with GMB effectively and
suggest the following checklist
We have a global customer base even if we are just an SME. This
is the power of the digital world. To use it effectively, we just need to understand
and use it effectively. Let us begin now.