Skip to main content

Content is king in the digital domain. Let us make this top class.

Content utilizes whitespace, headings, short paragraphs, and relevant images to make the page easier to absorb and increases the user’s time on the page. Here, innovation has actually created values for almost everyone. Let us understand this and step into digital transformation.
Image source :

Business Model Innovation and tranformation is all about finding new and better ways to create value for customers and extracting value for firms as well as their business partners. Suppliers and distributors can also benefit from this.

This can be seen from the example of Toyota, which though a generalist, started focussing on competitive advantages through economies of scale.

Value extraction strategies would also need to work on balancing and/or trading off between profitability, growth and risk.

For this, a company may need to forgo short term profitability to grow market share so that this  provide higher levels of longer term profits. It can reduce risk by enhancing customer experience and engagement. It could be done through product innovation and differentiation.

This is how markets evolve.

Market Evolution

Ingraining an ‘organizational capability’  in creation of value is indispensable while competing in global markets. The questions underlying value creation are whom to cater to and how to do it. This of course, in todays world, has a global dimension.

In the automobile industry, for example Henry Ford focussed on productivity. His approach led to a business model where the competitive advantage of lower costs and prices resulted in greater market share and greater economies of scale.

The Japanese, who entered late in the global market, had a different approach. They focused on reliability and quality to deliver value and eventually introduced solutions such as service guarantees and extended warranties to enhance customer switching costs and loyalty. We share some insights we have learnt in the process of studying them.

Insight 1:

 Innovation, Renovation and Continuous Improvement and Integration

Simply put, anything that offers benefit is value and different firms are the sources of different value. For instance in the technology domain, Intel, GSK, and Boeing create value on technology, research and engineering dimensions.  Dell, Indigo or Flipkart rely on efficiency and speed as the major determinants of value. Some others like Coke, Microsoft Windows, Google and Porsche rely on customer experience, aspiration and sheer hedonistic brand appeal as value drivers in the marketplace. All of this is a good thing to invest in.

Insight 2

Create Future Value

During the second half of 2013, even though its operating income went up, the stock value of Apple came down. In the same period, Google had positive growth on both the metrics. Both the firms differ on product portfolio – one is a hard product based firm (i-Phone, i-Pad) and the other predominantly is a software (Android) and service based firm (search, ads). They both compete on OS. We know both of them have a different story to reveal

Investors are fundamentally interested in future returns.  So firms should strive to create future value.

Insight 3:

Anticipate the Future

When someone asked the famous Canadian player, Wayne Douglas Gretzky the secret of his success, he said, “I skate to where the puck is going to be, not where it has been”. This means anticipating the future. In the business context; we have to be where the action is. Currently the action is in the Asian markets and not in Europe or the US. One needs to capitalise on this.

Further, value creation in dynamic. Competitive environments require commitment of resources to help develop assets and investment in process management capabilities.

 Insight 4: Nurture Off-Balance Sheet, Market-based, Intangible Assets

In all companies, especially the major ones, 25 percent of the value is visible on balance sheet and 75 percent of the assets like value of the brand, value of customers, value of our distribution networks, value of human capital and value of intellectual property rights. These are not visible on the balance sheet. As a firm if we nurture only the assets that appear on the balance sheet, this is sure to invite trouble. We need to learn the art of managing off-balance sheet market based intangible assets. For instance, Flipkart’s valuation is based on future earnings from its customer base. They utilise their warehousing networks and delivery/logistic capabilities.

Insight 5: Market-Based Assets and Eco-Systems: Collaborate to Compete

The web has created many new ecosystems now. Two decades ago, Microsoft as a firm had actually collaborated with competitors to grow. Collaboration in the form of pre-installation by Dell, HP and the IBMs of the world and oriented Microsoft into a B2B firm. From this, they forced application developers to focus more on the Windows platform which owned a massive consumer base using the Windows OS.

Insight 6: There is no such thing as Global Strategy

Brands as platforms aid growth and expansion. Today, the world is moving from longer-cycle to shorter cycles and tangible dimension to intangible dimension.  We need to recognise and use this to our advantage.

Insight  7: Different Horses for Different Courses

To cope with differences in products and markets, we need to accommodate varying product and go-to-market strategies. This requires that firms apply different business models all over the world. Different approaches are required in each market.

This is what shall also give us results.

Insight 8: Leveraging Market Disruptions

The Indian e-commerce market, had its own set of growth pangs. Initially, the Indian consumer would pay only after physical inspection of the product. Here, Flipkart initially copied Amazon’s e-retailing model but ran into resistance from the Indian consumer for whom seeing a product before purchase and the option of paying by cash instead of credit card was important. After this, Flipkart adjusted it’s go-to-market model and made appropriate changes in the order-delivery system, turned this disadvantage (higher costs due to the need to decentralise warehousing) into an advantage – via same day localized delivery. To overcome distribution bottle necks, the firm recruited approximately 40,000 local delivery agents who would deliver the goods on two wheelers. This definitely worked to their advantage.

Insight 9: Revise Business Models from Developed West to Emerging East 

With a shift in centre of gravity to Asia, companies have the advantage of large and growing local markets and can enhance their market position based on pricing and cost advantages which in turn rest on process and product simplification and scale.

Insight 10: Innovate in Emerging Markets for Emerging Markets 

Innovation is no longer a story of cheap hands copying Western products. The value creating processes for targeting emerging markets might involve innovating in pricing and making the product affordable

Insight 11: Opportunity Cost – the Biggest Risk is not Taking Risks 

Each decision, especially on investment does have an impact on the firm’s position in a specific geographic market.  Usually, companies in the West spend too much time in evaluating markets, thereby postponing risks. It is better we study the scenario and plunge in. For, the biggest risk is NOT taking risks to invest in market growth opportunities.

Insight 12: Redefining Markets – From Products to Services and Solutions 

At an individual level typically the capacity utilization of a car, that we could call an asset, is roughly about 4% (assuming we drive 30 minutes to work and the same 30 minutes to come back which translates to 1 hour out of 24 hours). A good use of the car would then be to rent it out or we using rented cars, which is what is happening today. 


These innovations is really opening our mind set to a new way of thinking. We need to do this to stay in the dynamic world of today. This is how we can use content to create a brand with value.


Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?

When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.

1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…


Is there any time in our Life where we are not Learning...???

if that's SO then how come we all are not Inspired and Excited about Learning?

How to combine the two Fun and Growth while Learning?

In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…


The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space

2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…