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Showing posts from November, 2019

Reinvent yourself with key digital skills to succeed in the digital world!

The digital world is growing at a remarkably fast pace. It was just about 0% in 2005, then became 40% in 2020. Now, digital has become an integral part of  marketing budgets and will soon overtake all other traditional channels of marketing.

Skills in the digital marketing sector are actually in short supply. Our program aims to  bridge that gap and create industry-ready candidates.
In our program, we start with the basics. After this, our students go up to advanced level that includes current updates about digital technology. 
Digital skills are required by everyone all over the world. There are huge opportunities, and enormous requirement for skills to drive the success of an economy. It is also a fact that the internet penetration in the Indian online user base is larger than U.S. Our digital marketing course has seen this happening right in front of us as we are deeply connected with commerce and business.
Digital is the future
Some key points to note are

Digital marketing pacing at a h…

Succeed with machine learning and AI leading the way in digital marketing !

Now, the tech industry going towards all things Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This makes it important to know what this technology is, where it’s going, and what impact it will have on digital marketing as a whole.

The journey of machine Learning and AI
Machine learning is, actually not really new to the tech world. It was a concept back in the 1950’s. It has now developed into a technology that builds algorithmic systems based on previous data trends, models, and patterns that it has learned from. Using this, machine learning simulates the human decision-making process by using predictive analysis.
Companies  are now starting to put a greater focus on data gathering and storing. This is making machine learning more relevant. In the digital world, new machine learning tools now being launched, which are making it more accessible. Hence, larger organizations have started applying machine learning to their sales and marketi…

Digital marketing - the new skill to learn in the digital world for success!

Digital marketing is here to stay and hence, there are many fields opening up here. We shall tell you all that you need to know about this new emerging field. It is one field that is growing rapidly so we cannot afford to ignore it.
Digital Marketing in India has witnessed an exponential growth in the last few years. In fact, by the end of 2020 it is expected to generate over 20 Lac jobs per year. It may be even more but definitely not less. One can see this happening everywhere.
In today’s digital era, everyone is on internet irrespective of gender, age or location. So, no company or marketer can afford to ignore these users. It does need to be recognised and given a lot of importance for to be digitally enabled is the mantra of success today.
Some facts which will make you believe that Digital Marketing career is one of the most growing and lucrative option are -  ·It is said that Internet traffic will grow at an annual compound growth rate of 32% IMRB’s report says – ‘Online advertising…

Learn AI, Big Data and Digital education to march towards success NOW!

Success always comes to those who are open to learning and keep on learning new skills. The new skill today is AI supported by Big Data and digital education. Let us learn from and through it.

AI has immense potential enrich human life. It is now eliminating the need of human involvement in tasks that pose threat to their life and safety..In the digital world, this is new language and to move forward, everyone needs to learn this key skill. It is a necessity and no long an option in the fast paced, evolving world.

Even Google search employs Artificial Intelligence algorithms, to bring personalized search results to users. In defense. Autonomous Weapons and Autonomous Drones are being researched globally.

In our country, two of our country’s biggest challenges – Agriculture and Healthcare in remote areas can be resolved using AI.
In Agriculture, farmers can be given insights on optimal farming practicesAI can also be used in improving rural healthcare. Here AI can use Big Data analytics…

Digital Identity - The Ingredients of Success in this Ever Evolving Field!

Our identity is all about who we are. This is applicable, both at the individual level and at the industrial level too.  Shall programs taken randomly help us or do we need to identify the right ingredients? In personal life, we find a proliferation of self-development programs today. Business executives, housewives, and teenagers are all trying to enhance their worth by learning skills such as power dressing, grooming and etiquette. While these are useful, are these the most important ingredients necessary in life? Is our value based on what we wear, who we know, how good our accent is? Or is what we are more valuable? A fake jewel may shine but cannot command the price of the real thing, just like a hollow person who, with all the trappings of glamour, will ultimately pale. Whereas gold, however dull, always has value. Of course, a bit of cleaning and polish will make it even more luminous, just like a great personality would surely add value to a great person. In his book, ‘The 7 Habi…