21 November 2019

Digital marketing - the new skill to learn in the digital world for success!

Digital marketing is here to stay and hence, there are many fields opening up here. We shall tell you all that you need to know about this new emerging field. It is one field that is growing rapidly so we cannot afford to ignore it.

Digital Marketing in India has witnessed an exponential growth in the last few years. In fact, by the end of 2020 it is expected to generate over 20 Lac jobs per year. It may be even more but definitely not less. One can see this happening everywhere.

In today’s digital era, everyone is on internet irrespective of gender, age or location. So, no company or marketer can afford to ignore these users.  It does need to be recognised and given a lot of importance for to be digitally enabled is the mantra of success today.

Some facts which will make you believe that Digital Marketing career is one of the most growing and lucrative option are - 
· It is said that Internet traffic will grow at an annual compound growth rate of 32%
IMRB’s report says  – ‘Online advertising market in India is increasing by 30% year on year
·  According to a Google and KPMG report (April 2017), titled ‘Indian Languages- Defining India’s internet’, in the next five years,9 out of every 10 new internet users in India are likely to be regional language users.
·  The Indian language user is estimated to grow at 18% CAGR touching around 500 million by 2020
·  The expected share of advertisement allocated to digital media is around Rs 25,200 crores by the year 2020
·  This is being promoted even by the government. This is bound to grow further as the whole world is moving in this direction.
·  With Indian startups emerging, more and more jobs would be created for people in the field of Digital marketing. This is surely being recognised by all.

India, the new market

Internet usage in India is highest leaving behind countries like US & UK.
Now people prefer internet companies over traditional retailers. So 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing.

We can understand the immense opportunity in choosing Digital Marketing as a career in India

Possible careers in digital marketing
Digital Marketing career path provides various opportunities. If you love coding you can go for web designing or you can live your love of writing by becoming a content writer. The other career options are – SEO Analyst, Social Media Manager, You Tuber, Affiliate Marketer etc
People can also work as a freelancer here. This can be on a project basis, one become an entrepreneur or can even make a career in this field in rural areas and through local languages.
So, the common profiles are -
·         Web Developer & Web Designer
People who work on website programming and maintenance. One needs knowledge of languages like JavaScript, HTML, CSS, PHP, .NET and CMS like WordPress and Magento etc is required.  One can also work as a freelancer or on a project basis here.
·         SEO Analyst/Expert
People who are responsible for getting traffic to the website by improving the Google search rankings of the website.
·         Social Media Executive or Social Media Manager
This is the person who handles the social media platforms. There are platforms like Facebook, Instagram, Twitter, Pinterest and so on.
The main requirement here is sound social media platforms knowledge and a creative bent of mind.
·         Search Engine Marketing (SEM) or PPC Expert
People responsible for useful ads which you see while browsing the internet.
These is in huge demand as it generates a lot of leads for business. This is a good digital marketing career option for those who have an analytical mind.
·         Content Writer & Content Marketer
People with a a knack for writing could aspire for a digital marketing career in India.
The requirement for this profile is good command over language and creativity in thinking
·         Digital Marketing Manager
Digital Marketing Manager is the boss in all areas of digital marketing.
Other career options are -
·         CRM Manager
·         Email Marketing Manager
·         E-Commerce Manager
·         Analytics Manager
·         Affiliate Marketer etc.
The salary in all this ranges from 3 lakhs and goes up rapidly to 10 lakhs and may even shoot up even further.
We teach all of this in our courses and even give experience to our students through internship and placements.
Jobs, jobs and jobs
One is always concerned about jobs. Not just ordinary jobs, but those that have the scope to grow further.
We are proud to say we are the only company offering 100% placements as we have seen the scope in this field.
After all, jobs, jobs, jobs are the major issue bothering most people in India and even the world today. We did a lot of study to see how we can ensure this is never a bottleneck. For this, the first thing we all need to do is to understand that the world has changed. We must move with the times, else we will be left behind. More than providing people, we need to train students in a way that they are truly productive. This is what makes us offer a digital marketing course with placement.
We have a lot of connections with companies and so, our clients are those who help our students in our placement program.
We have a well formulated system that is an advanced digital marketing course.
This is what helps us be the only institute assuring a digital marketing course with 100% placement

In Sum
The digital world is here to stay so all must gear up to face it. This is no longer an option but a necessity. We shall guide you to move forward in this area and teach you all that you need to know.

Join us to become a successful digital marketer in this fast growing field.


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