Digital
marketing is here to stay and hence, there are many fields opening up here. We
shall tell you all that you need to know about this new emerging field. It is
one field that is growing rapidly so we cannot afford to ignore it.
Digital
Marketing in India has witnessed an exponential growth in the last few
years. In fact, by the end of 2020 it is expected to generate over 20 Lac jobs
per year. It may be even more but definitely not less. One can see this happening
everywhere.
In
today’s digital era, everyone is on internet irrespective of gender, age or
location. So, no company or marketer can afford to ignore these users. It does need to be recognised and given a lot
of importance for to be digitally enabled is the mantra of success today.
Some
facts which will make you believe that Digital Marketing career is one of the
most growing and lucrative option are -
· It is said that Internet traffic will
grow at an annual compound
growth rate of 32%
IMRB’s report says – ‘Online advertising market in India is
increasing by 30% year on year’
· According to a Google and KPMG report (April 2017), titled
‘Indian Languages- Defining India’s internet’, in the next five years,9
out of every 10 new internet users in India are likely to be regional language
users.
· The Indian language user is estimated
to grow at 18% CAGR touching around 500 million by 2020
· The expected share
of advertisement allocated
to digital media is around Rs 25,200 crores by
the year 2020
· This
is being promoted even by the government. This is bound to grow further as the
whole world is moving in this direction.
· With Indian startups emerging, more and
more jobs would be created for people in the field of Digital marketing. This
is surely being recognised by all.
India, the new market
Internet
usage in India is highest leaving behind countries like US & UK.
Now
people prefer internet companies over traditional retailers. So 90% of
Indian brands spend more than 15% of their marketing budget on Digital
Marketing.
We
can understand the immense opportunity in choosing Digital Marketing as a
career in India
Possible careers in digital marketing
Possible careers in digital marketing
Digital
Marketing career path provides various opportunities. If you love coding you
can go for web designing or you can live your love of writing by becoming a
content writer. The other career options are – SEO Analyst, Social Media
Manager, You Tuber, Affiliate Marketer etc
People
can also work as a freelancer here. This can be on a project basis, one become an
entrepreneur or can even make a career in this field in rural areas and through
local languages.
So,
the common profiles are -
·
Web Developer & Web Designer
People
who work on website programming and maintenance. One needs knowledge of languages
like JavaScript, HTML, CSS, PHP, .NET and CMS like WordPress and Magento etc is
required. One can also work as a
freelancer or on a project basis here.
·
SEO Analyst/Expert
People
who are responsible for getting traffic to the website by improving the Google
search rankings of the website.
·
Social Media Executive or Social Media
Manager
This
is the person who handles the social media platforms. There are platforms like
Facebook, Instagram, Twitter, Pinterest and so on.
The
main requirement here is sound social media platforms knowledge and a creative
bent of mind.
·
Search Engine Marketing (SEM) or PPC
Expert
People
responsible for useful ads which you see while browsing the internet.
These
is in huge demand as it generates a lot of leads for business. This is a good
digital marketing career option for those who have an analytical mind.
·
Content Writer & Content Marketer
People
with a a knack for writing could aspire for a digital marketing career in
India.
The requirement
for this profile is good command over language and creativity in thinking
·
Digital Marketing Manager
Digital
Marketing Manager is the boss in all areas of digital marketing.
Other career options are -
·
CRM Manager
·
Email Marketing Manager
·
E-Commerce Manager
·
Analytics Manager
·
Affiliate Marketer etc.
The salary in all
this ranges from 3 lakhs and goes up rapidly to 10 lakhs and may even shoot up
even further.
We teach all of this
in our courses and even give experience to our students through internship and placements.
Jobs, jobs and jobs
One is always concerned
about jobs. Not just ordinary jobs, but those that have the scope to grow
further.
We are proud to say
we are the only company offering 100% placements as we have seen the scope in
this field.
After all, jobs, jobs, jobs are the major issue bothering most people in
India and even the world today. We did a lot of study to see how we can ensure
this is never a bottleneck. For this, the first thing we all need to do is to
understand that the world has changed. We must move with the times, else we
will be left behind. More than providing people, we need to train students in a
way that they are truly productive. This is what makes us offer a digital
marketing course with placement.
We have a lot of connections with companies and so, our clients are
those who help our students in our placement program.
We have a well formulated system that is an advanced digital marketing
course.
This is what helps us be the only institute assuring a digital marketing course with 100% placement
This is what helps us be the only institute assuring a digital marketing course with 100% placement
In Sum
The digital world is here to stay
so all must gear up to face it. This is no longer an option but a necessity. We
shall guide you to move forward in this area and teach you all that you need to
know.
Join
us to become a successful digital marketer in this fast growing field.
Reference
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