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06 December 2019
AI tools make life easier – Learn them to march towards success
Most of the AI marketing list are actually quite simple, but they’re all designed to help you do more with the resources we already have.
Essentially, it all comes down to automating tasks, crunching data at scale and spotting patterns you might otherwise miss – all in the name of creating a more efficient marketing process. Some tools worth exploring are -
This is an interesting piece of AI software that scribbles custom, personalised messages on your behalf. The platform scrapes information from the web (mostly form social media, news sources and financial transcripts) to create accurate emails and messages for each of your target audiences.
IT’s AI system even analyses people’s psychological profile and takes this into account when it’s deciding what kind of message to create and how to word it. Not only that, but it chooses the best channel to contact each prospect (email, LinkedIn, Twitter, etc.) and when to reach out.
LivePerson takes artificial intelligence to the message apps your prospects are already using and creates a sales channel on the platforms they’re most comfortable with. Essentially, you’ve got AI-powered chatbots integrating with apps like WhatsApp, Line, Google Assistant and even your website – so you can have meaningful conversations wherever your prospects want to have them.
Paid marketing is one thing that has benefited from AI, machine learning and automation maybe more than any other marketing strategy – purely because most of the workload involves crunching data, optimising settings and adjusting bids based on a variety of factors.
This is the area where technologies like automation and machine learning shine. This is the reason why Optmyzr is such an impressive tool. In fairness, it doesn’t do anything you can’t script into Google Ads yourself (assuming you’ve got the programming skills) but it makes essentials like bid adjustments, keyword management, A/B testing and other optimisations simple – without the programming requirements.
Pathmatics focuses on analysing the advertising performance of your competitors. It offers dedicated AI implementations for business, advertising agencies, publishers and ad tech firms – all designed to unveil new opportunities based on the best performers in your industry.
This is an AI email marketing platform that constantly optimises its own automations for better results. It refines your subject lines, discovers the best times to send emails to individual users, tracks user responses and then uses engagement data to create better campaigns all-year round.
Sensai is an AI social marketing insights and recommendations platform that analyses the effectiveness of your social posts and guides you towards creating a strategy that hits bigger targets. The mobile app puts a social media expert in your pocket, powered by detailed analytics and data-driven recommendations that help you pinpoint what to post and when.
Visual content is crucial to just about any social media marketing campaign and Stackla helps you discover user-generated content (UGC) and turn it into content that really engages with people. Instead of creating corporate videos and images that reek of sales pitches, Slackla’s algorithms discover the content your target audience is already creating – and other members of the same audience are engaging with – so you can cut in on the action.
This tool offers a number of AI-powered features for marketers, advertisers, sports brands and other niches. AI is used by this tool to analyse the images as well as the content of pages so you can choose relevant sites to place your display ads. While Google Ads allows you to target sites topically, it’s difficult to guarantee your ad message doesn’t conflict with the content.
Imagine your ad for travel insurance showing on a news story about a plane crash. Ouch.
Then you have the social aspect, where GumGum analyses social content relevant to your brand and finds new spaces for you to get involved in the conversation.
This tool is a fully-featured AI marketing system that promises to power your content, social, email, advertising and entire strategy with the latest technologies. It then results in integrated personalisation across the board, sophisticated automations, predictive analytics and a single platform that streamlines your omnichannel marketing efforts.
The above tools and many more do make life much easier and strategic for us. AI has indeed made life much easier for us.
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