Most of the AI marketing list are actually quite
simple, but they’re all designed to help you do more with the resources we
already have.
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Image Source : Google |
Essentially, it all comes down to automating tasks,
crunching data at scale and spotting patterns you might otherwise miss – all in
the name of creating a more efficient marketing process. Some tools worth exploring are -
#1 Aizimov
This is an interesting piece of AI software that
scribbles custom, personalised messages on your behalf. The platform
scrapes information from the web (mostly form social media, news sources and
financial transcripts) to create accurate emails and messages for each of your
target audiences.
IT’s AI system even analyses people’s psychological
profile and takes this into account when it’s deciding what kind of message to
create and how to word it. Not only that, but it chooses the best channel to
contact each prospect (email, LinkedIn, Twitter, etc.) and when to reach out.
#2: LivePerson
LivePerson takes artificial intelligence to the
message apps your prospects are already using and creates a sales channel on
the platforms they’re most comfortable with. Essentially, you’ve got AI-powered
chatbots integrating with apps like WhatsApp, Line, Google Assistant and even
your website – so you can have meaningful conversations wherever your prospects
want to have them.
#3: Optmyzr
Paid marketing is one thing that has benefited from
AI, machine learning and automation maybe more than any other marketing
strategy – purely because most of the workload involves crunching data,
optimising settings and adjusting bids based on a variety of factors.
This is the area where technologies like
automation and machine learning shine. This is the reason why Optmyzr is such
an impressive tool. In fairness, it doesn’t do anything you can’t script into
Google Ads yourself (assuming you’ve got the programming skills) but it makes
essentials like bid adjustments, keyword management, A/B testing and other
optimisations simple – without the programming requirements.
#4: Pathmatics
Pathmatics focuses on analysing the advertising
performance of your competitors. It offers dedicated AI implementations for
business, advertising agencies, publishers and ad tech firms – all designed to
unveil new opportunities based on the best performers in your industry.
#5: Cortex
This is an AI email marketing platform that
constantly optimises its own automations for better results. It refines
your subject lines, discovers the best times to send emails to individual
users, tracks user responses and then uses engagement data to create better
campaigns all-year round.
#6: Sensai
Sensai is an AI social marketing insights and
recommendations platform that analyses the effectiveness of your social posts
and guides you towards creating a strategy that hits bigger targets. The mobile
app puts a social media expert in your pocket, powered by detailed analytics
and data-driven recommendations that help you pinpoint what to post and when.
#7: Slackla
Visual content is crucial to just about any social
media marketing campaign and Stackla helps you discover user-generated content
(UGC) and turn it into content that really engages with people. Instead of
creating corporate videos and images that reek of sales pitches, Slackla’s
algorithms discover the content your target audience is already creating – and
other members of the same audience are engaging with – so you can cut in on the
action.
#7: GumGum
This tool offers a number of AI-powered features
for marketers, advertisers, sports brands and other niches. AI is used by this tool to analyse the images
as well as the content of pages so you can choose relevant sites to place your display
ads. While Google Ads allows you to target sites topically, it’s difficult to
guarantee your ad message doesn’t conflict with the content.
Imagine your ad for travel insurance showing on a
news story about a plane crash. Ouch.
Then you have the social aspect, where GumGum
analyses social content relevant to your brand and finds new spaces for you to
get involved in the conversation.
#8: Emarsys
This tool is a fully-featured AI marketing system
that promises to power your content, social, email, advertising and entire
strategy with the latest technologies. It then results in integrated
personalisation across the board, sophisticated automations, predictive
analytics and a single platform that streamlines your omnichannel marketing
efforts.
In Sum
The above tools and many more do make life much
easier and strategic for us. AI has indeed made life much easier for us.
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