Like it or not, AI is absolutely
becoming more and more ingrained in our world. The part of a job as a digital
marketing professional is to understand how to use it ethically. AI-directed
tools will become more and more commonplace and are extremely useful tools when
it comes to analyzing and predicting the buyer’s journey.
If we are thinking of going into digital marketing,
we don’t have to be a specialist in this field (it’s quite complex and
math-based). For, we should be able to have a complete grasp of how it will be
incorporated into marketing activities to a great extent in the future. We may
not need to understand the technical nuances of AI to go into digital marketing
but it will be essential to have a keen understanding of AI. Today’s digital
marketplace needs to how it will shape our strategy.
We have not realized it yet but Artificial
Intelligence (AI) is rapidly becoming more central to the day-to-day digital
world. The marketing and advertising world is ever more so. While the idea of
AI does bring into mind bad 60’s sci-fi with futuristic robots, it’s really
about so much more than this.
AI is a fairly generalized term that encompasses
different approaches and technologies that are set up to “think” like humans.
It is already in many technologies you probably already know about, such as
voice recognition and chatbots.
It is a fact that the elements and applications of
AI technology is about to become integral to almost every aspect of the digital
marketing landscape.
The journey of machine Learning
and AI
Companies now put a greater
focus on data gathering and storing. This is what makes machine learning possible.
Machine learning tools are being made and launched, which are making it more
accessible. Hence, larger organizations have started applying machine learning
to their sales and marketing automation efforts.
This is certainly relevant to Account-Based Marketing, Social Media Marketing, B2B Lead Generation, Conversion Tracking, LinkedIn Ad Pricing and Website Retargeting
The fact is the world as we
knew it has changed and hence, we must know that the wherever we are, the
customer is global.
This is what we shall teach
you in our coming digital marketing and AI marketing workshop in Mumbai.
People from navi Mumbai, Andheri,
dadar and Thane will also benefit by attending this workshop to become A grade
digital marketers. This is the skill everyone is looking for so people shall
get placed and those who are already working shall improve in their performance
through digital transformation.
1
We need to note machine learning
is not the same as AI. While they are currently being used interchangeably,
they have some clear differences.
Difference Between Machine
Learning and AI
AI is the concept of computers undertaking
tasks in a way that us humans would consider intelligent. Put differently, AI happens
when a machine can undertake a task as well, if not better than a human would.
This is a subset of AI, whereby
we provide a machine with data and it then learns on its own. Instead of being
programmed, machines are given the information they need to do it themselves It
surely is one of the applications that is driving AI development. Here, it is
crucial that we get the machine learning right so that we can grow in AI too.
Machine learning, AI and Digital
Marketing
Machine learning and AI are being
used to solve a huge set of diverse problems with the help of data, channels,
content, and context. Businesses and marketing executives would benefit from
this information and phenomenon as a whole. With this information that we
gather growing, digital marketing as we know it is definitely going to change.
Focus on customers and their
behaviour
Marketing is now about data-driven approaches to
marketing and decision making and to this extent is being used to integrate
data from different platforms.
Everyone collects and stores all kinds of analytics
these days. This is a part of analyzing customer patterns in order to develop
automated systems and customer profiles to target certain markets. In the near
future, we feel, computers will be in in charge of bigger and bigger decisions.
They’ll be able to analyze behavior and customer
profiles even more closely, thus being able to essentially perform their “own”
outreach strategy, building copy that meets the voice of the customers who they
are observing online.
We may feel the talk surrounding artificial intelligence (AI) and
machine learning, but there’s no denying the technologies are going to shape
the future of marketing. Actually, AI already powering most of the tools we use
today – even if we don’t realise it.
Google, Facebook and almost all platforms we use to connect with
consumers are knee-deep in these technologies and the list of marketing AI
tools is rapidly growing.
This is bound to grow further for sure.
In Sum
The world is now digital. Let us understand and use
it well to move towards success. If we do not do this, we may be left behind.
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