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16 December 2019

Is AI creepy or cool? Explore it to become digital in the digital age !


Like it or not, AI is absolutely becoming more and more ingrained in our world. The part of a job as a digital marketing professional is to understand how to use it ethically. AI-directed tools will become more and more commonplace and are extremely useful tools when it comes to analyzing and predicting the buyer’s journey.



If we are thinking of going into digital marketing, we don’t have to be a specialist in this field (it’s quite complex and math-based). For, we should be able to have a complete grasp of how it will be incorporated into marketing activities to a great extent in the future. We may not need to understand the technical nuances of AI to go into digital marketing but it will be essential to have a keen understanding of AI. Today’s digital marketplace needs to how it will shape our strategy.
We have not realized it yet but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world. The marketing and advertising world is ever more so. While the idea of AI does bring into mind bad 60’s sci-fi with futuristic robots, it’s really about so much more than this.
AI is a fairly generalized term that encompasses different approaches and technologies that are set up to “think” like humans. It is already in many technologies you probably already know about, such as voice recognition and chatbots.
It is a fact that the elements and applications of AI technology is about to become integral to almost every aspect of the digital marketing landscape.

The journey of machine Learning and AI
 Machine learning as a concept came into being long back in the 1950’s. Now, it has developed into a technology that builds algorithmic systems based on previous data trends, models, and patterns that it has learned from. Through this learning, it simulates the human decision-making process by using predictive analysis.

Companies  now put a greater focus on data gathering and storing. This is what makes machine learning possible. Machine learning tools are being made and launched, which are making it more accessible. Hence, larger organizations have started applying machine learning to their sales and marketing automation efforts.

This is certainly relevant to Account-Based Marketing,  Social Media Marketing, B2B Lead Generation, Conversion Tracking, LinkedIn Ad Pricing and Website Retargeting


 The fact is the world as we knew it has changed and hence, we must know that the wherever we are, the customer is global.


This is what we shall teach you in our coming digital marketing and AI marketing workshop in Mumbai.

People from navi Mumbai, Andheri, dadar and Thane will also benefit by attending this workshop to become A grade digital marketers. This is the skill everyone is looking for so people shall get placed and those who are already working shall improve in their performance through digital transformation.
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We need to note machine learning is not the same as AI. While they are currently being used interchangeably, they have some clear differences.


Difference Between Machine Learning and AI

AI is the concept of computers undertaking tasks in a way that us humans would consider intelligent. Put differently, AI happens when a machine can undertake a task as well, if not better than a human would.

This is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed, machines are given the information they need to do it themselves It surely is one of the applications that is driving AI development. Here, it is crucial that we get the machine learning right so that we can grow in AI too.
  
Machine learning, AI and Digital Marketing

Machine learning and AI are being used to solve a huge set of diverse problems with the help of data, channels, content, and context. Businesses and marketing executives would benefit from this information and phenomenon as a whole. With this information that we gather growing, digital marketing as we know it is definitely going to change.
  
Focus on customers and their behaviour
Marketing is now about data-driven approaches to marketing and decision making and to this extent is being used to integrate data from different platforms.
Everyone collects and stores all kinds of analytics these days. This is a part of analyzing customer patterns in order to develop automated systems and customer profiles to target certain markets. In the near future, we feel, computers will be in in charge of bigger and bigger decisions.
They’ll be able to analyze behavior and customer profiles even more closely, thus being able to essentially perform their “own” outreach strategy, building copy that meets the voice of the customers who they are observing online.
We may feel the talk surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. Actually, AI already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and almost all platforms we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing.
This is bound to grow further for sure.

In Sum
The world is now digital. Let us understand and use it well to move towards success. If we do not do this, we may be left behind.

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