Videos
are the new reality today. If a picture is said to convey much more than words,
videos are even stronger.
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Image source : ngdata.com |
Today, video marketing is so powerful that it lies in the most important metrics of any campaign. It is said to bring in many conversions This is said by an interesting study by Vidyard: more than 7 out of 10 marketing professionals (71%) say that their conversion rates with the use of videos are higher than any other technique used.
Even if we ignore this, it is common sense that ecommerce must use video marketing to be successful in their campaigns. Obviously, it makes sense that we understand more about this technique that reaches out to our customers more than anything else.
Even if we ignore this, it is common sense that ecommerce must use video marketing to be successful in their campaigns. Obviously, it makes sense that we understand more about this technique that reaches out to our customers more than anything else.
Even in reality, is it not a fact that we all respond more when we listen to someone and watch them instead of just reading a document? The digital world surely has make it possible that we make it a part of our campaigns.
The
main factors are –
This format builds trust
Trust is the foundation of
conversions and sales. Actually, the whole concept of content marketing is
based on trust and creating long-term relationships.
Video
content is likely to ignite emotions.
And when we talk about elite people in the audience, YouTubers have
become the most powerful social media figure to promote brands. In a sense, if
we are serious about content marketing, we must take video seriously.
Mobile
users
Video and mobile go hand in hand. It has been reported that 90% of consumers see videos on it. Further, mobile video consumption rises 100% every year.. This has been
reported by Youtube. Since people like to watch videos when they are moving,
and the number of smartphone users is growing, your video audience keeps
getting bigger and bigger. Further, as per Google , smartphone users are likely to feel a sense of personal
connection to brands that show video content or ads on their devices
Encourages social shares
Social
networks share video content with their new features. Even major brands make
use of this. For instance, Facebook has launched 3600 Video, Live Video, and
Lifestage (A Video-Centric App for Teenagers), Instagram has Instagram Stories, Twitter has Periscope and
the main leader in videos, YouTube is well known in the world as the second most popular social
network.
However,
in a social media context, video marketers must remember that people share
emotions, not facts. So, many say they would share a branded video
with their friends if it was entertaining. The idea is to create fun entertaining videos to encourage
social shares. Though emotions are not exactly ROI, emotions triggered by
shares can increase traffic to the site, which is what we all want.
Explains everything
When
we launch a new product or a service, video is the way to show how it works. 98% of users have
said they watched an explainer video to learn more about a product or service.
That is why 45% of businesses said that
they have an explainer video on their home page. Of those businesses, 83% said these
videos on their home page was effective.
In
teaching or explaining also, videos do play an important role. In fact, animated videos. can bring concepts to
life that no text can.There is no boring talk but only clarity in this zone.
Boosts email campaigns
When we are creating videos, we should make sure you to
incorporate them into your email marketing campaigns. An simple email that
includes a video receives an increase click-through rate by
96%! That’s a very effective way to stand out from competition and
get one’s message across, for sure.
There are many types of videos as we have mentioned above. The
main factor, however is that it is an important part of the digital world. So, yes,
we must certainly make it a part of our sales campaign.
We must understand the new digital world and move with to make
the best use of it.
Contact us at Digital Marketing to learn more NOW
Contact us at Digital Marketing to learn more NOW
Thanks for sharing this article here about the video production. Your article is very informative and I will share it with my other friends as the information is really very useful. Keep sharing your excellent work. Explainer Video Company in India
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