Videos are here to help you succeed in the digital world… Learn it !

Videos are the new reality today. If a picture is said to convey much more than words, videos are even stronger.

Image source : ngdata.com

Today, video marketing is so powerful that it lies in the most important metrics of any campaign. It is said to bring in many conversions This is said by an interesting study by Vidyard: more than 7 out of 10 marketing professionals (71%) say that their conversion rates with the use of videos are higher than any other technique used.

Even if we ignore this, it is common sense that ecommerce must use video marketing to be successful in their campaigns. Obviously, it makes sense that we understand more about this technique that reaches out to our customers more than anything else.

Even in reality, is it not a fact that we all respond more when we listen to someone and watch them instead of just reading a document? The digital world surely has make it possible that we make it a part of our campaigns.    

The main factors are –

This format builds trust

Trust is the foundation of conversions and sales. Actually, the whole concept of content marketing is based on trust and creating long-term relationships.

Video content is likely to  ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote brands. In a sense, if we are serious about content marketing, we must take video seriously. 

Mobile users

Video and mobile go hand in hand. It has been reported that 90% of consumers see videos on it. Further, mobile video consumption rises 100% every year.. This has been reported by Youtube. Since people like to watch videos when they are moving, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. Further, as per Google , smartphone users are likely to feel a sense of personal connection to brands that show video content or ads on their devices

Encourages social shares

Social networks share video content with their new features. Even major brands make use of this. For instance, Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers), Instagram has  Instagram Stories, Twitter has Periscope and the main leader in videos, YouTube is well known in the world as the second most popular social network.

However, in a social media context, video marketers must remember that people share emotions, not facts. So, many say they would share a branded video with their friends if it was entertaining. The idea is to  create fun entertaining videos to encourage social shares. Though emotions are not exactly ROI, emotions triggered by shares can increase traffic to the site, which is what we all want.

 

Explains everything

When we launch a new product or a service, video is the way to show how it works. 98% of users  have said they watched an explainer video to learn more about a product or service. That is why 45% of businesses said that they have an explainer video on their home page. Of those businesses, 83% said these videos on their home page was effective.

In teaching or explaining also, videos do play an important role. In fact, animated videos. can bring concepts to life that no text can.There is no boring talk but only clarity in this zone.

Boosts email campaigns

When we are creating videos, we should make sure you to incorporate them into your email marketing campaigns. An simple email that includes a video receives an increase click-through rate by 96%! That’s a very effective way to stand out from competition and get one’s message across, for sure.

There are many types of videos as we have mentioned above. The main factor, however is that it is an important part of the digital world. So, yes, we must certainly make it a part of our sales campaign.

We must understand the new digital world and move with to make the best use of it.

Contact us at Digital Marketing to learn more NOW