02 January 2020

AI is for success in the digital age as it makes digital marketing intelligent!

Advancements in AI are set to make engagements between humans and computers truly intelligent, enabling them to be more natural and satisfying, whether they are between person-to-technology, person-to-business or person-to-person.

This is what shall happen from 2020 onwards. We shall see :-
1) Data will become the new software
We’ve all gotten accustomed to seeing tailored ads on our Instagram feeds, and studies have shown they are quite effective in increasing engagement.
This is all driven by cultivated data that powers the system and creates an optimized experience for you.
In 2020, the world will begin to acknowledge that for AI to deliver on the promise of true personalization it needs access to relevant data.
Through increased collaborations, partnerships, and open platforms without silos, data can begin to move across industries and enable AI to cater to an individual’s needs.
This means that – with your permission – your data can be used to create a better, more convenient experience for you.
For example, data from your patient chart will sync with your pharmacy, and with the map function in your car to ensure that you are on the fastest route and can arrive in time to pick up your prescription before the shop closes.
Similarly, digital payment functionalities enabled by banks will be embedded in your car, eliminating the need for automated pay stations in parking garages and tolls, and with biometric authentication, you’ll be able to pay your bills with simple voice commands on your commute home.
2) Specialized AI expertise will be critical in breaking new ground
With new tools democratizing access to powerful computing, we’ll see the knowledge gap on baseline AI start to close in 2020.
Researchers will move from focusing efforts on “common knowledge problems,” to “uncommon knowledge,” from large horizontal problems to deep, complex specializations, and this will spur the next wave of innovation in customer experience.
Empowering diverse workforces with varied and true perspectives will be necessary to combat top-down cultures that have an inflated understanding of their expertise, and will be imperative to building systems that are free from bias.
3) Conversational AI will play a key role
2019 kicked off with high hopes for the new, opportunistic conversational AI tools flooding the market that promised to change the heavily manual process of virtual assistant development.
Through the year many realized that, while conversations might be easy, conversational AI design is hard.
It takes expertise and experience solving difficult enterprise grade problems to deliver a great automated conversational experience.
In 2020, we’ll see organisations re-visit their approach, where they combine cutting-edge tools with expert services.
Conversational interfaces will begin to enable deeper interactions between human beings.
AI technology makes it possible for humans to have a natural dialogue with computers. So, computers will begin to understand how humans feel during an interaction and know when it is time to handoff to another human to take over.
With this, computers will understand what one wants or needs, shall talk back to you to ask for relevant details and then take action on your intent.
All this will make interactions between humans and machines more effective and convenient and, as a result, we’ll see adoption continue to grow and more and more organisations gravitate toward AI-driven technology.
4) Regulations and security will catch up with innovation
As we come through the trough of disillusionment with AI and move toward a cloud-first ecosystem, a new era will arise where industries and governing bodies will start to draw bolder lines around ethics and proper application of machine learning for problem solving.
Those looking to reap the benefits of AI will need to focus firmly on security, especially in industries where individuals’ information is being captured and stored for personalization.
While always a priority, as machine-led conversational experiences become more commonplace, it will be impossible to ignore the need to foster trust.
This pressure will open up investment and opportunity for innovative new ways of protection including through biometric and behavioral factors.
5) Humans always have a role
Today’s AI is like a child learning the very basics of engagement.
Therefore, replacement is not something to worry about. Instead, we should be realistic and consider AI as a tool enabling us to enhance our own capabilities.
For example, the call agent that relies on AI to help them assist a client and give that individual a positive experience will earn better client satisfaction scores and thereby generate more revenue.
The bank that relies on AI-based voice biometrics will have lower fraud rates and enable their customers to access their details without having to run through the same ten security questions each time, creating a better experience.
Essentially, the companies that embrace AI will rise above the companies that do not.
We have seen this which is why we offer a course in this area that offers a job guarantee.
We make our students experts in the field of digital marketing with our skill based practical approach that includes AI. Our digital marketing course makes our students digitally empowered in digital marketing by working on live projects. We give our students WRITTEN job guarantee, a rare assurance indeed.
Jobs and placements
The jobs that our students would be ready for are
1. SEO specialist
2. Digital marketing executive
3. PPC executive
4. Digital advertising expert
We know that that students are constantly on the move and are active all the time. This is why we ensure that we offer 24/7 support to all our students.
We ensure that students remember all that they have learnt. We give all our students are given free course material that have been meticulously developed by us.
With our wide network, we help all our students get placed suitably. 

This is why our students keep recommending us to all. With this, we can say that we are truly proud to be playing a role in the digital success story of India.

Don’t wait till you get left behind. Enter the new year with a new outlook.
Join us  to be digitally successful and master AI.

in the new digital era !

Reference : clickz.com

1 comment:

  1. You have understood digital marketing very well that in which way can be made successful. It should also help us to promote AI.


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