24 February 2020
23 February 2020
There are many tools that we can use to market our products even with a zero budget. Let us learn more on these
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1. Focus on the web Advertising requires funds. Today, even if we don’t have the funds, there are many game-changing, cost-effective tools at our disposal when it comes to marketing. This is the Internet. We must make the maximum use of this free platfor
2. Begin with a small niche : We may have big aspirations, but with no budget. Some of the biggest businesses in the world started by focussing on just one small niche. They focus on this and target it.
3. Build the website : Investing in a professionally-built website is still advisable for businesses, but with tools like WordPress, we can build a good looking website yourself and spend nothing on it but our own time.
4. Utilise social media : Ensure our business has presence on Twitter, Facebook, Google+ and LinkedIn. These profiles need to be accurate and decorated with our logos and brand ethos. Then, one should start a regular posting regime. One a day will do, we must utilize hash-tags which relate to your product or offering to make sure your message cuts through.
5. Blog regularly : One 500-800 word blog post published every week on the same day is all that is required to start your content marketing strategy. A lovely bonus is that we can use the blogs as content for your monthly email newsletter. This again, costs us nothing more than our time.
6. Build a LinkedIn network : Over the last few years, LinkedIn has become a rich, vibrant social network full of opportunities for free marketing. If we’re not on it, set up a profile now and start connecting with old colleagues, customers, and industry influencers.
7. Use referral techniques : Viral marketing is a powerful tool, and it’s free. Why not tempt customers and new subscribers to our mailing list to share with their friends the brilliant experience they had purchasing from you. One could also give them some freebies like discounts here.
Zero budget marketing is a skill and involves a system and this system demands time, if we have the necessary patience over then 120% our ROI’s are on their way…so are we ready?????
11 February 2020
What exactly is copywriting? Copywriting is the art and science of writing catchy words. These words are used on web pages, ads, promotional materials, etc that sell our product or service and convinces prospective customers to take action.
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Copywriting is like hiring one salesman to reach everyone. While a sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters and so on. In the digital word it is all about blog posts, articles on the website and more. The digital world reaches the world through a strong messaging system.
Design, content marketing, SEO, and SMM activities are all parts of a complete digital marketing plan. Here, copywriting is the glue that ties it all together. The content or copy after all, gives our design meaning and lays the foundation for our internet presence. Writing better enables us to convert more readers into customers, and we need to learn how to do it well.
The challenge in writing is to tell a compelling story while convincing customers of the need for our product. When we do this, there is no limit to the growth our business can achieve.
We must ensure that we are not stuck writing generic emails, ads, and sales letters, we can expect to spend the rest of your entrepreneurial career struggling to make a single sale.
We need to understand that to become a world-class copywriter— is practise, practise and more practise. We need to be more creative and innovate more.
Create and Innovate
For creation and innovation, we need to understand all about discovery, invention, and creation.
#1. Discovery: The first level of creativity is discovery. As indicated by its name, it is when we become aware of or stumble upon something—discover it. For example, there is an art form called “discovered art.” It might be a rock with a unique shape or a piece of wood with an interesting pattern. If we have ever purchased a piece of natural stone or wood art, that art was discovered art. Many inventions start with a discovery.
#2. Invention: The next level of creativity is invention. This could be the invention of the telephone or even the internet. Someone has invented this. Still we must remember that someone or the other will invent it though the time may differ.
#3. Creation: This is the highest level of creativity. For example, there are plays are performances created by someone. Similarly, there are things that only our organization can create!
Here’s an example of how this could happen in a company. While at a conference one might discover a tool, a technology, or a process that one didn’t know before.
We could purchase the tool for our staff, and that discovery helps everyone work better. After some time, that discovery may also bring about an innovative idea of how to apply the discovery. We may later use this idea as an inspiration that yields something never seen before, something created by our company that helps us and our customers.
The digital world does make this possible through observations sharing and getting feedback.
07 February 2020
04 February 2020
The digital world is hear to stay so we can see that most jobs in this area are going to be the top jobs in 2020.
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The top 15 emerging jobs include the following:
1. Artificial Intelligence Specialist – This field is synonomous with innovation, and LinkedIn data shows that’s more than just buzz. The growth for this role has grown 74% annually in the past 4 years. It encompasses a few different titles within the space that all have a set of skills despite being spread across industries, including artificial intelligence and machine learning engineer. According to Indeed, Machine Learning Engineer job openings grew 344% between 2015 to 2018 and have an average base salary of $146,085 according their Best Jobs In The U.S. Study.
2. Robotics Engineer – LinkedIn is seeing a 40% annual increase in demand for technical professionals with robotics expertise today. This is an industry that is on fire according to LinkedIn’s study. UiPath, one of the most popular robotics solutions, was just valued at $7B, and the industry as a whole is projected to continue this upward momentum. Careers in Robotics Engineering can vary greatly between software and hardware roles, and LinkedIn data shows engineers working on both virtual and physical bots are on the rise.
3. Data Scientist – LinkedIn is seeing a 37% annual increase in demand for Data Scientists and related technical positions today. This profession has topped the LinkedIn Emerging Jobs list for three years running. It is continuing to grow significantly across all industries. It could be due to the evolution of previously existing jobs, like Statisticians, and increased emphasis on data in academic research.
4. Full Stack Engineer - The rapid pace of change in technology has made full stack developers a valuable asset to any company. Not only is this the second year this role has made the Emerging Jobs list, since 2015 hiring growth for this profession has been 35% every year from a wide range of developer and engineering backgrounds.
5. Site Reliability Engineer - LinkedIn is seeing a 34% annual increase in demand for Site Reliability Engineers today. Responsible for ensuring that development and operational processes are running smoothly, the demand for this job will likely continue to rise as long as we’re using technology in our day-to-day lives. As a bonus, the skills required are transferable to many different engineering roles, such as Cloud Engineer or Full Stack Engineer.
6. Customer Success Specialist - Also fueled by the growth of technology services that require hands-on support, Customer Success roles are on the upswing according to LinkedIn’s latest emerging jobs report 72% of professionals currently in this role are in the Software & IT industry. These professionals have both soft and hard skills, as they’re responsible for both understanding the technology and managing the customer relationship.
7. Sales Development Representative – LinkedIn is seeing a 34% annual increase in demand for professionals with Salesforce technical expertise combined with selling experience. The skills needed for the job have remained largely unchanged since 2015–Salesforce know-how and cold-calling still make up a large part of the job. .
8. Data Engineer - Data is now very important as every company’s most valuable resource, so they need savvy engineers that can build infrastructure to keep it organized. The hiring growth rate of professionals in this emerging job has increased by nearly 35% since 2015, and industries from Retail to Automotive are snapping up this hard-to-hire talent. Interestingly, Amazon Web Services has emerged as one of the top skills held by Data Engineers, something that didn’t show up in the LinkedIn analysis of professionals who held this role in 2015.
9. Behavioral Health Technician - LinkedIn is seeing a 32% annual increase in demand for healthcare professionals in this field today. Increased health insurance coverage for treatment in mental health including substance abuse is responsible for this. The training for the role doesn’t require a specific degree, as it provides an opportunity for professionals from all backgrounds to join this emerging field.
10. Cybersecurity Specialist – This is projected to be one of the fastest growing areas of IT investment in 2020, LinkedIn is seeing a 30% annual increase in demand for these specialists and technical professionals with expertise in this area. Now, is important for every company, something that’s made more apparent by the addition of Cybersecurity Specialist to this year’s Emerging Jobs list.
12. Chief Revenue Officer – There is a 28% annual increase in demand for this position today as senior management teams look to add valuable expertise in strategic partnerships, go-to-market strategies and sales management. This is a new concept, born out of the need to better understand the roles both sales and marketing play in making a company money. The people in this field have a strong intuitive sense of how to orchestrate sales and marketing to drive more deals and close the most valuable opportunities in the pipeline. As the two fields have become more intertwined, having a CRO at the helm to lead the combined strategies of two teams has become increasingly important. This field is growing a lot now.
13. Cloud Engineer - LinkedIn is seeing a 27% annual increase in demand for this position today. Clouds changed the game for companies that wanted to build products without needing their own servers. Every year the cloud becomes more integral to every businesses’ operations and IT platforms. Cloud Engineers will likely be a continuing need across the country in all industries for the long-term as more companies adopt an integrated strategy of using existing on-premise systems with cloud platforms.
15. Product Owner - - LinkedIn is seeing a 24% annual increase in demand for this position today. People in this role support the product development process and act in many companies as a Product Manager. Unlike many traditional Product Manager roles, Product Owner doesn’t always require a technical degree as a minimum requirement. Here, the professionals often have many different tasks and projects they’re responsible for as they are responsible for the success of their product lines in-market.
Jobs in the new era definitely are to be in the area of AI. We in our institute train everyone in this area, which is why we are able to offer a 100 percent job guarantee to our students.
Reference : https://www.forbes.com/sites/louiscolumbus/2020/01/05/ai-specialist-is-the-top-emerging-job-in-2020-according-to-linkedin/#a5b4c5874956
03 February 2020
SEO is fiercely competitive so it’s no longer enough to rely on the standard techniques that everyone has mastered. One needs to use data science techniques to unearth hidden opportunities that will give you the edge. There is a four-step framework for applying data science to your SEO data and transforming it into actionable marketing insights.
1. Decide on your data sources
Data insights can only be as good as our data sources. Where should we look?
Descriptive analytics tools like Google Analytics, Google Search Console, SemRush, Ahrefs, heatmaps and technical audit tools are strong contenders. With SEO getting more complex and integrating with other areas of digital marketing such as CRO, content marketing, CX management and ultimately sales, relying on one (or a few) of these solutions is no longer enough.
How many data sources are necessary to get better SEO insights? The answer will depend on your current setup and post-adoption goals. We need to see the areas where our visibility is limited and which data sources contain the answers you need. The next step needs to be then build a good harvesting engine/pipeline for those sources and to prepare your data for analysis.
2. Data science can help align SEO with other marketing initiatives
Our SEO gets stronger when backed by other marketing initiatives. One team cannot optimise for all the 50+ search ranking factors without close collaboration with other specialists such as developers, UX designers, sales and customer support teams. Data science helps us figure out a universal set of SEO best practices every team can apply and adhere to.
To understand what actions matter the most for our business, we need to track the ever-changing relationships between the dependable and independent variables.
An event is a variable, a sales offer, a campaign or another activity is something we can easure. With data science, we can pinpoint the relationships between different campaigns (or individual actions) executed and attribute their results to some KPIs (e.g. higher conversion rates).
To get an understanding of how SEO impacts other channels, we need to analyse the following data:
- Conversions and assisted conversions. The latter will help you identify the channels that don’t directly generate the conversions but play a part in the process. We need to understand if a customer discovered our website via organic search, browsed the products and later typed in the URL directly to make a purchase, or converted from a remarketing FB ad.
- Top conversion paths. Our data shall give us more insights into how users interact with your website and other channels before becoming a lead or placing an order.
By gaining a deeper understanding of your customers’ journeys, we can create stronger alignment between all the marketing activities you deploy and attribute the results to individual campaigns with ease.
3. Focus on stories, not numbers
Apart from picking the right data sources/tools, we also need to pay attention to the right metrics. This needs to be analysed also. For instance, if we search traffic from Canada that may seem like an SEO win, we need to see if traffic of any value for a business operating solely in the UK, The answer is clear no.
We need to focus on tracking the metrics directly. We need to type our URL to specific KPIs – such as those reflecting conversions, repeat business, higher customer engagement etc. Make sure that you keep a strong focus on quantifiable, actionable metrics, not the vanity ones.
In addition, it’s important to look beyond the SEO campaign numbers and dwell more on what drives those results. Insights are not just good data summaries. They are stories, explaining certain behaviours your customers are exhibiting and their correlation with your marketing campaigns.
SemRush suggests focusing on some metrics to create effective measurements:
4. Use data science techniques to visualise
Numbers in spreadsheets could be hard to understand for decision-makers. And by looking at your data hierarchically, we can miss an important story hidden between the lines.
Data visualisations could help us to:
- Accelerate knowledge discovery
- Compare and contrast
- Spot common trends and patterns
- Digest large amounts of data at scale
- Reveal questions that would otherwise be missed
Here’s a real-life example from our team. We used data science during an SEO technical audit and received a lot of insights about the client’s website health and performance. We understood all about the page authority, number of inbound/outbound links per page, rankings and a multitude of other factors. However, it didn’t provide a clear answer as to why some pages performed better in search results, while others lagged behind.
We need to visualise the website’s internal link structure and estimate the overall domain authority of each page on a 1-to-10 scale. This would be similar to Google, we could immediately see the areas for improvement and take proactive action.
Reference : https://www.vertical-leap.uk/blog/how-apply-data-science-seo-data/
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