24 February 2020

Learn some practical tips for a successful career in digital marketing !



The truth of the matter is that just like starting any new habit, a new skill or a sport, starting a career in Digital Marketing takes time, patience and a lot of hard work.
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Let us get into these tips now

1. Know your why

The primary thing we need to do is to list down is why do you want to take up digital marketing as a career. Finding a purpose definitely helps us take the next step in pursuing your career.
Our Tip

While your goals/objectives could be anything, it is important to be clear and concise with your objectives so that the desired result is achieved. Follow the SMART (specific, measurable, achievable, realistic and, timely) method to set your objectives.

2. Allocate Time and Effort
Learning new skills requires time and a lot of practice. If pursuing a career in digital marketing is your objective, your time and energy investment should reflect your priorities. List down the amount of time you will allocate on a regular basis in order to excel in the field of digital marketing.
Our Tip
We need to allocate a minimum of an hour every day. This can help. Naturally, the more we allocate our time and effort, the sooner we shall excel.

3. Know your Learning Style
There are many benefits to discovering how we process information best. Knowing this shall surely improve the way we learn. For, this will suit our personal learning style and make us more effective.
Our Tip
Follow the trends and best practices. Discussions with a guide and/or mentor can help a lot. Implementing this as we learn enhances the process.

4. Subjects of Digital Marketing
The scope of this industry is huge and hence various professionals are learning the course to make a career in Digital Marketing.

Digital Marketing has many subjects like SEO, SMM, PPC, Content Marketing, Content writing, and so on.
Our tip
We need to include the depth and breadth of digital marketing by learning the different topics, practicing and implementing the learnings. 

5. Do some research

We need to do research on what is the best online/offline training institute to help you achieve your objective in the required time with the preferred learning style.
Doing in-depth research on the available resources will help us identify the best-suited subject/course/institute to pursue our interests.
Our Tip:
Ask and read answers on Quora for training institutes, check the reviews, check for any references for training institutes, connect with the alumni, see where the alumni are working.




23 February 2020

Tools and software for zero budget marketing that make us succeed!

There are many tools that we can use to market our products even with a zero budget. Let us learn more on these



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Image source  : https://1.bp.blogspot.co 1
1. Focus on the web Advertising requires funds. Today, even if we don’t have the funds, there are many game-changing, cost-effective tools at our disposal when it comes to marketing. This is the Internet. We must make the maximum use of this free platfor
2. Begin with a small niche :  We may have big aspirations, but with no budget. Some of the biggest businesses in the world started by focussing on just one small niche. They focus on this and target it.
3. Build the website : Investing in a professionally-built website is still advisable for businesses, but with tools like WordPress, we can build a good looking website yourself and spend nothing on it but our own time.
4. Utilise social media : Ensure our business has presence on Twitter, Facebook, Google+ and LinkedIn. These profiles need to be accurate and decorated with our logos and brand ethos. Then, one should start a regular posting regime. One a day will do, we must utilize hash-tags which relate to your product or offering to make sure your message cuts through.
5. Blog regularly : One 500-800 word blog post published every week on the same day is all that is required to start your content marketing strategy. A lovely bonus is that we can use the blogs as content for your monthly email newsletter. This again, costs us nothing more than our time.
6. Build a LinkedIn network : Over the last few years, LinkedIn has become a rich, vibrant social network full of opportunities for free marketing. If we’re not on it, set up a profile now and start connecting with old colleagues, customers, and industry influencers.
7. Use referral techniques : Viral marketing is a powerful tool, and it’s free. Why not tempt customers and new subscribers to our mailing list to share with their friends the brilliant experience they had purchasing from you. One could also give them some freebies like discounts here.
Zero budget marketing is a skill and involves a system and this system demands time, if we have the necessary patience over then 120%  our ROI’s are on their way…so are we ready?????
    
References -
http://www.bain.com/publications/articles/management-tools-zero-based-budgeting.aspx
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-return-of-zero-base-budgeting


11 February 2020

Master the art of copywriting using the digital age to succeed globally!


What exactly is copywriting? Copywriting is the art and science of writing catchy words. These words are used on web pages, ads, promotional materials, etc that sell our product or service and convinces prospective customers to take action.
https://www.digitalmarketing.ac.in/images/artofcopywriting
Image Source : socialsprout.com
Copywriting is like hiring one salesman to reach everyone. While a sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters and so on. In the digital word it is all about blog posts, articles on the website and more. The digital world reaches the world through a strong messaging system.
Design, content marketing, SEO, and SMM activities are all parts of a complete digital marketing plan. Here, copywriting is the glue that ties it all together. The content or copy after all, gives our design meaning and lays the foundation for our internet presence. Writing better enables us to convert more readers into customers, and we need to learn how to do it well.
The challenge in writing is to tell a compelling story while convincing customers of the need for our product. When we do this, there is no limit to the growth our business can achieve.
We must ensure that we are not stuck writing generic emails, ads, and sales letters, we can expect to spend the rest of your entrepreneurial career struggling to make a single sale.
We need to understand that to become a world-class copywriter— is practise, practise and more practise. We need to be more creative and innovate more.
Create and Innovate
For creation and innovation, we need to understand all about discovery, invention, and creation.
#1. Discovery: The first level of creativity is discovery. As indicated by its name, it is when we become aware of or stumble upon something—discover it. For example, there is an art form called “discovered art.” It might be a rock with a unique shape or a piece of wood with an interesting pattern. If we have ever purchased a piece of natural stone or wood art, that art was discovered art. Many inventions start with a discovery.
#2. Invention:  The next level of creativity is invention. This could be the invention of the telephone or even the internet. Someone has invented this. Still we must remember that someone or the other will invent it though the time may differ.
#3. Creation: This is the highest level of creativity. For example, there are plays are performances created by someone. Similarly, there are things that only our organization can create!
Here’s an example of how this could happen in a company. While at a conference one might discover a tool, a technology, or a process that one didn’t know before.
We could purchase the tool for our staff, and that discovery helps everyone work better. After some time, that discovery may also bring about an innovative idea of how to apply the discovery. We may later use this idea as an inspiration that yields something never seen before, something created by our company that helps us and our customers.
The digital world does make this possible through observations sharing and getting feedback.

07 February 2020

Succeed by learning new SEO trends that shall rule digital marketing in 2020 !


SEO is all about increasing the visibility of a website in the SERPs (Search Engine Result Pages) which leads to more organic traffic to your website. Let us learn the new trends.
Image Source : searchengineland.com
The competition for the interest of the public grows as new businesses spring up each day. While staying on top of the latest SEO trends, you will be able to meet specific requirements that search engines use to rate websites.
Google does hundreds of changes every year to its search algorithms. Although most of the changes are minor, they might affect your search ranking. These are some of the trends in SEO which we expect to see in 2020.
1. Optimization of Voice Search will dominate
In 2017 alone, there had been 33 million voice search requests. March 2019 data shows that 20 per cent of smartphone requests are voice searches. When voice search becomes more popular, more people are going to type search queries the same way they speak.
Notice that the majority of these queries are very broad and long tail? Users want a precise answer to the exact question they have asked.
People looking for long tail keywords are in the considering period and in the recognition stage are more likely to covert than anyone. Bullet lists improve the odds of voice query rankings and most voice queries are local ones. Then, optimize the platform for the local SEO.
2. BERT
Google is getting better and better at understanding the relationship between words, with the launch of recent BERT update. BERT stands for Bidirectional Encoder Representations from Transformers and is an improvement to the core search algorithm that comprehends the searcher’s purpose behind a search query.
BERT impacts on one in ten queries. SEO marketers applying BERT models increase their ranking chances in Google SERP for featured snippets on the first page.
Google uses BERT to develop their natural language understanding. But you can refine the purpose behind search queries as matching expectations is key to effective content creation.
3. Video will be in demand
Video is a crucial part of your online marketing and SEO approach as Google loves video content. Video is 50 times more likely to appear on the first page of SERP than a plain text web page, according to a Forrester Report. Additionally, video is included in 62 per cent of universal Google searches.
Create useful YouTube videos on your page that complement existing content. It’s not a promise for first page rankings, but when Google searches the video you’ll enjoy higher traffic.
4. Mobile search will soon take over completely
In today’s generation, maximum internet users are on mobile phones and 40% of transactions take place on mobile. On 1st July, 2019, Google moved to mobile-first indexing to boost the mobile search experience.
5. Data will be the future of SEO
A qualitative and quantitative data analysis is important for your SEO approach. To push the new SEO campaign in the right direction, you need to monitor user behavior and use the right tools for keyword analysis and web optimization.
You must carefully select the data sources and use data science to model the information to do this. This will help you identify common issues, such as why your clients are purchasing a particular product after arriving on your page or reacting in a particular way.
6. People will want digital experiences
In order to improve customer experience, 44 per cent of companies have moved to a digital first approach. While 56 per cent of CEOs said the improvements led to growth in revenues.
Page load speed is a significant factor in rankings. Great content does not equal anything if you don’t launch your web page easily or have a confusing user interface.
Successful businesses recognize that creating a long term relationship relies on customer experience, and customer experience inevitably impacts search ranking, because only customers with a good user experience can spend time on your website.
Base the user experience in helping clients find the information they need. Make the next step easy for users to proceed.
7. More marketers will leverage SEO influencers
More than half of their entire marketing budget was spent by 17 per cent on influencers. These highlight the importance for companies of influencer marketing, especially those in fashion, beauty, ecommerce, travel and lifestyle.
The advertising distracted online users. They’re after credible knowledge that they can believe on. More often than not, the source of that information is influencer reviews. They are more likely to trust an influencer’s information over an ad.
Working with an influencer lets you boost awareness, increase visibility online and expand reach for your content.
8. The length of the content determines search rankings
The only thing that will allow you to beat the competition to ranking in page 1 is high – quality content. But along with the quality, you will also have to consider the quantity.
There are plenty of arguments around a blog post’s ideal length. Research shows that the top 10 results have an average length of at least 2000 words. That’s because long form, high quality websites gain greater visibility.
When it comes to SEO, 2020 will be the year of rigid competition as it will be difficult for site owners to earn a substantial share of Google’s organic traffic. Nevertheless, by keeping up to date on the SEO developments, you can get an edge over the competition.
As soon as you feel you have understood SEO entirely, changes to the algorithm occur. Today’s SEO is a systematic process that requires marketing campaigns offline as well as online to be effective. Invest in SEO as a long term lead generation tool and remain on top of the latest SEO developments in order to avoid getting left behind.

04 February 2020

As Linkedin says AI Specialist Is the Top Job In 2020, learn AI to succeed!

The digital world is hear to stay so we can see that most jobs in this area are going to be the top jobs in 2020.
https://www.digitalmarketing.ac.in/images/jobssindemand2020.jpg
Image source : Express Computers
The top 15 emerging jobs include the following:
1.      Artificial Intelligence Specialist – This field is synonomous with innovation, and LinkedIn data shows that’s more than just buzz. The growth for this role has grown 74% annually in the past 4 years. It  encompasses a few different titles within the space that all have a set of skills despite being spread across industries, including artificial intelligence and machine learning engineer. According to Indeed, Machine Learning Engineer job openings grew 344% between 2015 to 2018 and have an average base salary of $146,085 according their  Best Jobs In The U.S. Study
2.      Robotics Engineer – LinkedIn is seeing a 40% annual increase in demand for technical professionals with robotics expertise today. This is an industry that is on fire according to LinkedIn’s study. UiPath, one of the most popular robotics solutions, was just valued at $7B, and the industry as a whole is projected to continue this upward momentum. Careers in Robotics Engineering can vary greatly between software and hardware roles, and LinkedIn data shows engineers working on both virtual and physical bots are on the rise.
3.      Data Scientist – LinkedIn is seeing a 37% annual increase in demand for Data Scientists and related technical positions today. This profession has topped the LinkedIn Emerging Jobs list for three years running. It is  continuing to grow significantly across all industries. It could be due to the evolution of previously existing jobs, like Statisticians, and increased emphasis on data in academic research.
4.      Full Stack Engineer - The rapid pace of change in technology has made full stack developers a valuable asset to any company. Not only is this the second year this role has made the Emerging Jobs list, since 2015 hiring growth for this profession has been 35% every year from a wide range of developer and engineering backgrounds.
5.      Site Reliability Engineer - LinkedIn is seeing a 34% annual increase in demand for Site Reliability Engineers today. Responsible for ensuring that development and operational processes are running smoothly, the demand for this job will likely continue to rise as long as we’re using technology in our day-to-day lives. As a bonus, the skills required are transferable to many different engineering roles, such as Cloud Engineer or Full Stack Engineer.
6.      Customer Success Specialist - Also fueled by the growth of technology services that require hands-on support, Customer Success roles are on the upswing according to LinkedIn’s latest emerging jobs report 72% of professionals currently in this role are in the Software & IT industry. These professionals have both soft and hard skills, as they’re responsible for both understanding the technology and managing the customer relationship.
7.      Sales Development Representative – LinkedIn is seeing a 34% annual increase in demand for professionals with Salesforce technical expertise combined with selling experience.  The skills needed for the job have remained largely unchanged since 2015–Salesforce know-how and cold-calling still make up a large part of the job. .
8.      Data Engineer - Data is now very important as every company’s most valuable resource, so they need savvy engineers that can build infrastructure to keep it organized. The hiring growth rate of professionals in this emerging job has increased by nearly 35% since 2015, and industries from Retail to Automotive are snapping up this hard-to-hire talent. Interestingly, Amazon Web Services has emerged as one of the top skills held by Data Engineers, something that didn’t show up in the LinkedIn analysis of professionals who held this role in 2015.
9.      Behavioral Health Technician - LinkedIn is seeing a 32% annual increase in demand for healthcare professionals in this field today. Increased health insurance coverage for treatment in mental health including substance abuse is responsible for this. The training for the role doesn’t require a specific degree, as it provides an opportunity for professionals from all backgrounds to join this emerging field.
10.  Cybersecurity Specialist – This is projected to be one of the fastest growing areas of IT investment in 2020, LinkedIn is seeing a 30% annual increase in demand for these specialists and technical professionals with expertise in this area. Now,  is important for every company, something that’s made more apparent by the addition of Cybersecurity Specialist to this year’s Emerging Jobs list.
11.  Back End Developer - LinkedIn is seeing a 30% annual increase in demand for technical professionals with expertise in Node.js, JavaScript, Amazon Web Services, Git, and MongoDB, the most in-demand skills for Back End Developers today. This is an  engineering job that’s likely to continue to grow as virtually every company builds a digital property. It’s also a job that can largely be done from anywhere, offering an opportunity for remote work.
12.  Chief Revenue Officer – There is a 28% annual increase in demand for this position today as senior management teams look to add valuable expertise in strategic partnerships, go-to-market strategies and sales management. This is a new concept, born out of the need to better understand the roles both sales and marketing play in making a company money. The people in this field have a strong intuitive sense of how to orchestrate sales and marketing to drive more deals and close the most valuable opportunities in the pipeline. As the two fields have become more intertwined, having a CRO at the helm to lead the combined strategies of two teams has become increasingly important. This field is growing a lot now.
13.  Cloud Engineer - LinkedIn is seeing a 27% annual increase in demand for this position today. Clouds changed the game for companies that wanted to build products without needing their own servers. Every year the cloud becomes more integral to every businesses’ operations and IT platforms. Cloud Engineers will likely be a continuing need across the country in all industries for the long-term as more companies adopt an integrated strategy of using existing on-premise systems with cloud platforms.
14.  JavaScript Developer - LinkedIn is seeing a 25% annual increase in demand for this position today. This is one of the most in-demand roles in the country, as are the skills associated with it, and JavaScript is among the top five in-demand skills in the software industry overall. Skills required for the job include knowledge of React.js, Node.js, AngularJS, JavaScript, and Cascading Style Sheets (CSS).
15.  Product Owner - - LinkedIn is seeing a 24% annual increase in demand for this position today. People in this role support the product development process and act in many companies as a Product Manager. Unlike many traditional Product Manager roles, Product Owner doesn’t always require a technical degree as a minimum requirement. Here, the professionals often have many different tasks and projects they’re responsible for as they are responsible for the success of their product lines in-market.
In Sum
Jobs in the new era definitely are to be in the area of AI. We in our institute train everyone in this area, which is why we are able to offer a 100 percent job guarantee to our students.


03 February 2020

Apply data science in SEO data to win and succeed in the digital era !


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SEO is fiercely competitive so it’s no longer enough to rely on the standard techniques that everyone has mastered. One needs to use data science techniques to unearth hidden opportunities that will give you the edge. There is a four-step framework for applying data science to your SEO data and transforming it into actionable marketing insights.
1. Decide on your data sources
Data insights can only be as good as our data sources. Where should we look?
Descriptive analytics tools like Google Analytics, Google Search Console, SemRush, Ahrefs, heatmaps and technical audit tools are strong contenders. With SEO getting more complex and integrating with other areas of digital marketing such as CRO, content marketing, CX management and ultimately sales, relying on one (or a few) of these solutions is no longer enough.
How many data sources are necessary to get better SEO insights? The answer will depend on your current setup and post-adoption goals. We need to see the areas where our visibility is limited and which data sources contain the answers you need. The next step needs to be then build a good harvesting engine/pipeline for those sources and to prepare your data for analysis.
2. Data science can help align SEO with other marketing initiatives
Our SEO gets stronger when backed by other marketing initiatives. One team cannot optimise for all the 50+ search ranking factors without close collaboration with other specialists such as developers, UX designers, sales and customer support teams. Data science helps us figure out a universal set of SEO best practices every team can apply and adhere to.
To understand what actions matter the most for our business, we need to track the ever-changing relationships between the dependable and independent variables.
An event is a variable, a sales offer, a campaign or another activity is something we can easure.  With data science, we can pinpoint the relationships between different campaigns (or individual actions) executed and attribute their results to some KPIs (e.g. higher conversion rates).
To get an understanding of how SEO impacts other channels, we need to  analyse the following data:
  • Conversions and assisted conversions. The latter will help you identify the channels that don’t directly generate the conversions but play a part in the process. We need to understand if a customer discovered our website via organic search, browsed the products and later typed in the URL directly to make a purchase, or converted from a remarketing FB ad.
  • Top conversion paths.  Our data shall give us more insights into how users interact with your website and other channels before becoming a lead or placing an order.
By gaining a deeper understanding of your customers’ journeys, we can create stronger alignment between all the marketing activities you deploy and attribute the results to individual campaigns with ease.
3. Focus on stories, not numbers
Apart from picking the right data sources/tools, we also need to pay attention to the right metrics. This needs to be analysed also. For instance, if we search traffic from Canada that may seem like an SEO win, we need to see if traffic of any value for a business operating solely in the UK, The answer is clear no.
We need to focus on tracking the metrics directly. We need to type our URL to specific KPIs – such as those reflecting conversions, repeat business, higher customer engagement etc. Make sure that you keep a strong focus on quantifiable, actionable metrics, not the vanity ones.    
In addition, it’s important to look beyond the SEO campaign numbers and dwell more on what drives those results. Insights are not just good data summaries. They are stories, explaining certain behaviours your customers are exhibiting and their correlation with your marketing campaigns.  
SemRush suggests focusing on some metrics to create effective measurements:



4. Use data science techniques to visualise
Numbers in spreadsheets could be hard to understand for decision-makers. And by looking at your data hierarchically, we can miss an important story hidden between the lines.
Data visualisations could help us to:
  • Accelerate knowledge discovery
  • Compare and contrast
  • Spot common trends and patterns
  • Digest large amounts of data at scale
  • Reveal questions that would otherwise be missed
Here’s a real-life example from our team. We used data science during an SEO technical audit and received a lot of insights about the client’s website health and performance. We understood all about the page authority, number of inbound/outbound links per page, rankings and a multitude of other factors.  However, it didn’t provide a clear answer as to why some pages performed better in search results, while others lagged behind.

We need to visualise the website’s internal link structure and estimate the overall domain authority of each page on a 1-to-10 scale. This would be similar to Google, we could immediately see the areas for improvement and take proactive action.

Reference : https://www.vertical-leap.uk/blog/how-apply-data-science-seo-data/


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