What exactly is copywriting? Copywriting is
the art and science of writing catchy words. These words are used on web
pages, ads, promotional materials, etc that sell our product or service and
convinces prospective customers to take action.
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Image Source : socialsprout.com |
Copywriting is like hiring one salesman to reach everyone. While
a sales team contacts customers one at a time; a copywriter reaches all of them
at once through billboards, magazine ads, sales letters and so on. In the digital
word it is all about blog posts, articles on the website and more. The digital
world reaches the world through a strong messaging system.
Design, content marketing, SEO, and SMM activities are
all parts of a complete digital marketing plan. Here, copywriting is the glue
that ties it all together. The content or copy after all, gives our design
meaning and lays the foundation for our internet presence. Writing better
enables us to convert more readers into customers, and we need to learn how to
do it well.
The challenge in writing is to tell a compelling
story while convincing customers of the need for our product. When we do this,
there is no limit to the growth our business can achieve.
We must ensure that we are not stuck writing
generic emails, ads, and sales letters, we can expect to spend the rest of your
entrepreneurial career struggling to make a single sale.
We need to understand that to become a world-class
copywriter— is practise, practise and more practise. We need to be more
creative and innovate more.
Create and Innovate
For creation and innovation, we need to understand all about discovery,
invention, and creation.
#1. Discovery: The first level of creativity is discovery. As indicated
by its name, it is when we become aware of or stumble upon something—discover
it. For example, there is an art form called “discovered art.” It might be a
rock with a unique shape or a piece of wood with an interesting pattern. If we
have ever purchased a piece of natural stone or wood art, that art was
discovered art. Many inventions start with a discovery.
#2. Invention: The next level of
creativity is invention. This could be the invention of the telephone or even the
internet. Someone has invented this. Still we must remember that someone or the
other will invent it though the time may differ.
#3. Creation: This is the highest level of creativity. For example,
there are plays are performances created by someone. Similarly, there are
things that only our organization can create!
Here’s an example of how this could happen in a company. While at a
conference one might discover a tool, a technology, or a process that one
didn’t know before.
We could purchase the tool for our staff, and that discovery helps
everyone work better. After some time, that discovery may also bring about an
innovative idea of how to apply the discovery. We may later use this idea as an
inspiration that yields something never seen before, something created by our
company that helps us and our customers.
The digital world does make this possible through observations sharing
and getting feedback.
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