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11 February 2020
Master the art of copywriting using the digital age to succeed globally!
What exactly is copywriting? Copywriting is the art and science of writing catchy words. These words are used on web pages, ads, promotional materials, etc that sell our product or service and convinces prospective customers to take action.
Copywriting is like hiring one salesman to reach everyone. While a sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters and so on. In the digital word it is all about blog posts, articles on the website and more. The digital world reaches the world through a strong messaging system.
Design, content marketing, SEO, and SMM activities are all parts of a complete digital marketing plan. Here, copywriting is the glue that ties it all together. The content or copy after all, gives our design meaning and lays the foundation for our internet presence. Writing better enables us to convert more readers into customers, and we need to learn how to do it well.
The challenge in writing is to tell a compelling story while convincing customers of the need for our product. When we do this, there is no limit to the growth our business can achieve.
We must ensure that we are not stuck writing generic emails, ads, and sales letters, we can expect to spend the rest of your entrepreneurial career struggling to make a single sale.
We need to understand that to become a world-class copywriter— is practise, practise and more practise. We need to be more creative and innovate more.
Create and Innovate
For creation and innovation, we need to understand all about discovery, invention, and creation.
#1. Discovery: The first level of creativity is discovery. As indicated by its name, it is when we become aware of or stumble upon something—discover it. For example, there is an art form called “discovered art.” It might be a rock with a unique shape or a piece of wood with an interesting pattern. If we have ever purchased a piece of natural stone or wood art, that art was discovered art. Many inventions start with a discovery.
#2. Invention: The next level of creativity is invention. This could be the invention of the telephone or even the internet. Someone has invented this. Still we must remember that someone or the other will invent it though the time may differ.
#3. Creation: This is the highest level of creativity. For example, there are plays are performances created by someone. Similarly, there are things that only our organization can create!
Here’s an example of how this could happen in a company. While at a conference one might discover a tool, a technology, or a process that one didn’t know before.
We could purchase the tool for our staff, and that discovery helps everyone work better. After some time, that discovery may also bring about an innovative idea of how to apply the discovery. We may later use this idea as an inspiration that yields something never seen before, something created by our company that helps us and our customers.
The digital world does make this possible through observations sharing and getting feedback.
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