SEO is all about increasing the visibility of a website in
the SERPs (Search Engine Result Pages) which leads to more organic traffic to your website. Let us learn the
new trends.
 |
| Image Source : searchengineland.com |
The competition for the interest of the public grows as new
businesses spring up each day. While staying on top of the latest SEO trends,
you will be able to meet specific requirements that search engines use to rate
websites.
Google does hundreds of changes every year to its search
algorithms. Although most of the changes are minor, they might affect your
search ranking. These are some of the trends in SEO which we expect to see in
2020.
1. Optimization
of Voice Search will dominate
In 2017 alone, there had been 33 million voice search
requests. March 2019 data shows that 20 per cent of smartphone requests are
voice searches. When voice search becomes more popular, more people are going
to type search queries the same way they speak.
Notice that the majority of these queries are very broad
and long tail? Users want a precise answer to the exact question they have
asked.
People looking for long tail keywords are in the
considering period and in the recognition stage are more likely to covert than
anyone. Bullet lists improve the odds of voice query rankings and most voice
queries are local ones. Then, optimize the platform for the local SEO.
2. BERT
Google is getting better and better at understanding the
relationship between words, with the launch of recent BERT update. BERT stands
for Bidirectional Encoder Representations from Transformers and is an
improvement to the core search algorithm that comprehends the searcher’s
purpose behind a search query.
BERT impacts on one in ten queries. SEO marketers applying
BERT models increase their ranking chances in Google SERP for featured snippets
on the first page.
Google uses BERT to develop their natural
language understanding. But you can refine the purpose behind search queries as
matching expectations is key to effective content creation.
3. Video will be
in demand
Video is a crucial part of your online marketing and SEO
approach as Google loves video content. Video is 50 times more likely to appear
on the first page of SERP than a plain text web page, according to a Forrester
Report. Additionally, video is included in 62 per cent of universal Google
searches.
Create useful YouTube videos on your page that complement
existing content. It’s not a promise for first page rankings, but when Google
searches the video you’ll enjoy higher traffic.
4. Mobile search
will soon take over completely
In today’s generation, maximum internet users are on mobile
phones and 40% of transactions take place on mobile. On 1st July, 2019, Google moved to mobile-first indexing to boost
the mobile search experience.
5. Data will be
the future of SEO
A qualitative and quantitative data analysis is
important for your SEO approach. To push the new SEO campaign in the right
direction, you need to monitor user behavior and use the right tools for
keyword analysis and web optimization.
You must carefully select the data sources and use data
science to model the information to do this. This will help you identify common
issues, such as why your clients are purchasing a particular product after
arriving on your page or reacting in a particular way.
6. People will
want digital experiences
In order to improve customer experience, 44 per cent of
companies have moved to a digital first approach. While 56 per cent of CEOs
said the improvements led to growth in revenues.
Page load speed is a significant factor in rankings. Great
content does not equal anything if you don’t launch your web page easily or
have a confusing user interface.
Successful businesses recognize that creating a long term
relationship relies on customer experience, and customer experience inevitably
impacts search ranking, because only customers with a good user experience can
spend time on your website.
Base the user experience in helping clients find the
information they need. Make the next step easy for users to proceed.
7. More marketers
will leverage SEO influencers
More than half of their entire marketing budget
was spent by 17 per cent on influencers. These highlight the importance for
companies of influencer marketing, especially those in fashion, beauty,
ecommerce, travel and lifestyle.
The advertising distracted online users. They’re after
credible knowledge that they can believe on. More often than not, the source of
that information is influencer reviews. They are more likely to trust an
influencer’s information over an ad.
Working with an influencer lets you boost awareness,
increase visibility online and expand reach for your content.
8. The length of
the content determines search rankings
The only thing that will allow you to beat the competition
to ranking in page 1 is high – quality content. But along with the quality, you
will also have to consider the quantity.
There are plenty of arguments around a blog
post’s ideal length. Research shows that the top 10 results have an average
length of at least 2000 words. That’s because long form, high quality websites
gain greater visibility.
When it comes to SEO, 2020 will be the year of rigid
competition as it will be difficult for site owners to earn a substantial share
of Google’s organic traffic. Nevertheless, by keeping up to date on the SEO
developments, you can get an edge over the competition.
As soon as you feel you have understood SEO entirely,
changes to the algorithm occur. Today’s SEO is a systematic process that
requires marketing campaigns offline as well as online to be effective. Invest
in SEO as a long term lead generation tool and remain on top of the latest SEO
developments in order to avoid getting left behind.
Digital marketing is the best way to promote ones brand and to make a strong online presence. You have clearly explained the concept of how to accomplish this. This is really a great thing. Thanks for sharing it in here.
ReplyDeletedigital marketing agency in Chennai