The world is now digital no we definitely need to be present and visible
here to build our brand.
Threat or opportunity?
Many believed some time back that the rise of digital technology would mean the decline of existing firms due to the rise of virtual organizations.
Many believed some time back that the rise of digital technology would mean the decline of existing firms due to the rise of virtual organizations.
This is not all true.
This has not
happened. If that was the case, why would companies hire people and why would
people want to work in an office? We have to understand this to make complete
use of it.
The only way we can
do this by converting it into an opportunity.
Make it an opportunity
We need to understand
a. The
customer needs it
Most people operate
digitally now so if we don’t get into this world, we lose the customer. This is
a reality.
One must adapt our
practises for the customer. This makes us relevant and current. People will
choose others if we do not do this.
b.
Be the driver
Be an enterprising entrepreneur who sets an example to others. We need to
design
processes that are
completely tested. Never forget this for it is only then that you will know
what is happening.
c. Figure
out the right process
Finding the right digital structure can be confusing. We must understand
the process the new technology is to play in our business.
d. Find out the why
We need to ask
ourselves why we wish to use digital technology. The answer should be very
clear.
As digital
technology is new, even that simple rule can be confusing.
Everywhere, we must add value.
e. Finalize the technology
We need to understand the technology completely to finalize it. Once
finalised, we need to get the team in place with all the required skills.
f. Understand the changes
If we expect to
innovate with technology, we will have to learn new skills. This should be
learnt completely as we may end up missing something unless we understand the
whole picture.
g. Create good content
We must create relevant and related content for the reader. This must be
created well after understanding the customer.
In Sum
This is an important decision. We must take it seriously.
We need to enter this world NOW to remain successful
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