Our website is our hub
for conducting an online business as this is where most of the online sales
transactions take place.
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Image Source : techwyan.com |
For making it effective, we need to do the
following
1. Build a customer-focused website navigation for
ease in understanding our content.
We need to understand that no one wishes to spend
too much time understanding what the website is trying to say. We must
therefore work on making everything easy to understand
2.
Create great customer-focused content
that helps our audience in the purchase decision making process
It used to be said that customer is king and in the
context of websites, content is king. We must ensure we make both king.
3.
Set many calls-to-action in the website that entices our
audiences to subscribe, download, contact us or make a purchase
We need to entice the customer to make a purchase
and for that the best technique is setting up many places where he/she could
make their decision.
4.
Make great visuals like large action
buttons
Visuals have a great impact. Create great ones that
attract customers.
5.
Help our prospects in their budgeting
process by making it easy for them to understand our pricing schemes with
products clearly categorized according to price rangesEnsure our customers can choose as per their
budget. Have all products in different ranges shown well.
6.
Provide access to lead generation in
both our main content and sidebars
Access to all our products and choices needs to be present
in both the main region and side bars.
All of this will ensure our website is our online
marketing agent and works beautifully to generate more and more leads.
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