Learn IOT in the digital marketing world to march towards success!



We must know the world is changing and we must know we need to move with it.

A major change in today’s world is the internet. The fact is the internet has transformed all our worlds as we know it so we much embrace it completely. Here IOT or the internet of things is a prime mover.

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Image source : computerworld.com
Forrester says there are two fundamental opportunities for the Internet of Things to create value within the enterprise:

One can create
·         Products that are connected: Companies can create new features and services into new connected products to differentiate and improve experiences using IOT.  The fact is internet is all about connecting so we can not only connect people but products too We must know the world is changing and we must know we need to move with it.

Forrester says there are two fundamental opportunities for the Internet of Things to create value within the enterprise:

One can create
·         Products that are connected: Companies can create new features and services into new connected products to differentiate and improve experiences using IOT. The fact is if internet is all about connections, one can connect products as well as people here.
·         Business Processes that are also connected: One can improve our operations with better, smarter applications using IOT.

Some industries that are already making using of this effectively are:
Airline – This industry itself is all about movement. So, we can surely connect all globally if we use the internet optimally. Here, an app gives the airline’s engineers  a live view of the locations of each piece of maintenance equipment. With this, the organisation generates significant cost savings and process improvements. It also impacts the customer experience in the end through more reliable, on-time flights. This has definitely had a great positive impact on the entire industry.

Pharmaceutical – Here, a medication temperature monitoring app uses sensors to detect if the medication’s temperature has gone outside of the acceptable range and ensures medical supplies still meet quality standards upon delivery. This is critical to their effectiveness.  These smart applications can be used to not monitor that medications are kept within the proper handling temperature range, but also to remind patients when it is time to take their medication. As time is critical here, it has had a great impact.
Manufacturing – Here, a lighting manufacturer in the horticultural industry has created a successful application. It performs predictive maintenance and optimize lighting, power consumption and plant photosynthesis. This application transformed their business from a lighting systems manufacturer to a greenhouse optimization as-a-service business. This is a wonderful application of the internet and has an environmental benefit as well.
Insurance – Here, an insurance company offers policyholders discounts for wearing Internet-connected Fitbit wristbands. This is part of their itality program aimed at integrating wellness benefits with life insurance. With this, this insurer is creating smart life insurance products and rewarding customers for their positive actions. This reward has certainly benefited all.
Business Services – Here, a software is used to enable support personnel to receive alerts about service issues and take immediate action. This application has significantly cut costs and improved service levels. The service ind====
Media & Entertainment – Here, many use sensors in turnstiles of venues to understand the foot traffic of people at events.

There are many others too of course. It is time we enter this domain to remain relevant and successful.

See this video from IBM Think Academy

·         Business Processes that are also connected: One can improve our operations with better, smarter using IOT.

Some industries that are already making using of this effectively are:
Airline – Here, an app gives the airline’s engineers  a live view of the locations of each piece of maintenance equipment. With this, the organisation generates significant cost savings and process improvements. It also impacts the customer experience in the end through more reliable, on-time flights.
Pharmaceutical – Here, a medication temperature monitoring app uses sensors to detect if the medication’s temperature has gone outside of the acceptable range and ensures medical supplies still meet quality standards upon delivery. This is critical to their effectiveness.  These smart applications can be used to not monitor that medications are kept within the proper handling temperature range, but also to remind patients when it is time to take their medication.
Manufacturing – Here, a lighting manufacturer in the horticultural industry has created a successful application. It performs predictive maintenance and optimize lighting, power consumption and plant photosynthesis. This application transformed their business from a lighting systems manufacturer to a greenhouse optimization as-a-service business.
Insurance – Here, an insurance company offers policyholders discounts for wearing Internet-connected Fitbit wristbands. This is part of their vitality program aimed at integrating wellness benefits with life insurance. With this, this insurer is creating smart life insurance products and rewarding customers for their positive actions.
Business Services – Here, a software is used to enable support personnel to receive alerts about service issues and take immediate action. This application has significantly cut costs and improved service levels.
Media & Entertainment – Here, many use sensors in turnstiles of venues to understand the foot traffic of people at events.

There are many others too of course. It is time we enter this domain to remain relevant and successful. For the new era is indeed digital. The sooner we realise this, te better it shall be for all of us. Ultimately, the choice is to remain successful by remaining relevant. This is why we do teach all of this in our courses and as this is what is relevant now, we also offer a job guarantee as well. This is a rare commitment and we are happy to have never failed.

With our connections in the all industries, everyone is happy with this and so it is completely win-win situation.  The fact is we have to understand what the industry and the consumers want for this is what businesses need to do to remain successful.


See this video from IBM Think Academy that also brings to us the same message.


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