01 April 2020
AI is here already so we must use of it woo customers and succeed digitally !
Right from the beginning of the year 2018, you could almost say that there is no doubt on the impact AI will have in the upcoming years IDC released some reports that state hat the adoption of cognitive systems and AI will result in increased revenue worldwide from nearly $8 billion in 2016 and may become more than $47 billion in 2020.
It is important that we examine the current adoption level of AI, especially given the integration of AI by early adopters into the martech and sales-tech stack.
Due to AI, sales and marketing are becoming very scientific which is only increasing all the time. It is making a difference to the day-to-day life of marketers and sellers, by presenting them opportunities to be in sync with their customers and build meaningful conversations.
Marketers cannot rely on the mass marketing messages anyone and customers expect a personalized experience more than ever. Due to this, there is an increasing adoption for AI-powered ABM solutions, tools, tools, conversational engines and more.
Tech giants and those into marketing and technology have already heavily invested in AI. In fact, $26 - $39 billion was spent on AI in 2016 as per McKinsey. Marketing qualified leads (MQLs) are not relevant anymore. People in sales are beginning to look at accounts more than leads. Now, there marketing qualified accounts (MQAs), who are equipping marketers with effective information on whether a particular account qualifies to get into the ABM (Accounts Based Marketing) cycle or not.
Sales professionals who know AI have gained a competitive edge over others, thus ensuring they don’t spend time on accounts that are not sales-ready. Solutions for marketing and sales have made it easier for B2B marketers and sellers to prioritize target accounts based on their buying intent and product fit using AI. This gives them a complete picture. People who took AI seriously earlier are the ones who are gaining the most competitive advantage from AI. Many already leveraging AI, machine learning and automation to provide customers with highly personalized web experiences (at scale) to steal a lead in the marketing space using AI.
Who are those who drive AI adoption and what we could expect?
With personalized conversations and relevance being the need of the hour, many mature organizations are driving the use of AI adoption. More and more tech companies, communication companies and financial services organizations are expected to join in soon.
It might take a few more years for organizations to go take full advantage of AI. The image below shows this to us.
AI is all set to go mainstream and become omnipresent. For, AI is here and its use is only increasing all the time.
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