Continuous
improvement and innovation, are all possible as the benefits of a digital
transformation are within reach. We only need to tackle the challenges as they
come and do our best to prepare in advance.
Digital
transformation comes with many high-level benefits that include
1. Digitalization of Business
Operations
2. Greater Resource Management
3. Employee Empowerment
4. Greater Customer Insights
5. Better Customer Experience
6. Creation of Digital Products
and Services
7. Opening the Door to Globalization
8. Encouraging (Easier)
Collaboration Across Departments
9. Increasing Agility and Innovation
10.
Fostering a
Digital Culture
11.Introducing a New Level of
Transparency
However, there are two key benefits that stand out
for sales teams:
1. Increased Transparency
Digital transformation makes it possible for big
data analytics to provide enterprises with real-time information. This includes
greater visibility and insights into its operations, especially the performance
of its people and assets.
For sales
managers, for example, Viabl (an add-on for Salesforce and
SugarCRM) offers a clear depiction of a sales pipeline and,
in turn, increased visibility into the day-to-day of those on their team. As everyone has access to all of the information on a
project, they share ideas and status
updates more efficiently, and brainstorm how to move sales metics in the right direction.
It also sets the stage for more effective collaboration.
2. Easier Collaboration
Digital technology makes more information available
so people understand patterns..
Open
communication and access to this information fosters trust and helps make the
work environment less hierarchical and siloed. This helps eliminate an “us vs.
them” mentality and improves teamwork.
For example,
digitizing your lead generation efforts (like many inbound organizations)
makes both sales and marketing more effective. Sales gets a
list of leads and marketing is able to use the lead data generated to draw
insights and make decisions about the targeted audience.
A digital
technology, like CRM, allows us to track historical client data related to
interactions, interests, and engagements.
One can analyze
and study customer-related data based on a customers’ previous interactions
with your company and personalize their experience accordingly.
Accenture
avers that 75% of customers admit being more likely to
buy from a company that:
·
Recognizes them
by their name,
·
Knows their
purchase history, and
·
Recommends
products based on their past purchases.
Digital transformation makes all this easily possible.
Let us begin doing this now.
Ref : impactbnd.com
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