We must change our thinking to understand everything is digital now. Even a child can operate this so we need to understand our new customer and market to them.
We need to learn how to market digitally by
a. Being active on all digital platforms.
b. Building our brand on all of them
c. Sharing digitally on all platforms
d. Making the process efficient and complete
This is not impossible. One just has to begin. With Covid-19, this is perhaps more relevant and important.
The internet is the new digital advertising medium. Further, social media is the new arena of digital marketers. To remain modern those who are in business need to work on an online presence to make oneself understood by all.