Welcome to the World of Digital Transformation
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How do we achieve stupendous business growth for ourselves in the digital era?
Nothing ever comes without effort. The process in any area is understanding and then moving on the right path. The same is true for digital transformation too. Let us begin doing this now.
What really is digital transformation? This is a transformation that is comprehensive and holistic. It covers many processes, interactions, transactions, technological evolutions, changes, internal and external factors, industries, and so forth.
Digital transformation is an ongoing journey. Change takes time, especially a profound change that influences all aspects of a business.
Digital transformation requires the right leadership and people. This change is often more about the people involved and affected by it than it is about the technology.
Digital transformation is NOT just about technology. Successful digital transformations do not begin with technology. Instead, they focus on overhauling the organization with a customer-focused goal in mind.
While this may seem straightforward, it is not all that simple.
Many are on the path to digital transformation but have many details to take care of.
What’s Standing in the Way of Digital Transformation?
Currently, a lack of appropriately skilled personnel ranks in the top five obstacles to digital transformation, reported by 39% of organizations.
Right now, 63% of businesses plan to improve their ‘online customer experience’ and only 26% are ‘completely ready’ to execute digital strategies. (Accenture Digital).
We may assume there is a wealth of digital talent out there. The fact however is that, being familiar with using technology does not equate to having the skills and knowledge needed to leverage it and apply digital thinking in business.
While upskilling and training can go a long way for enabling new skills, the problem is, it isn’t easy to define what skills are most needed for digital transformation.
Companies must look form a long term strategy aiming to foster a digital culture that encourages continuous learning or get left behind.
There needs to be vision for remaining at the forefront of digital practices and processes, regardless of what industry they are in.
One would need to clarify the vision, set goals to reach it, and give our whole team a purpose. Without s strategy and purpose, we may find it difficult to sustain our efforts.
There are always going to be challenges to any large-scale change initiative, and that’s to be expected. However, coordinated efforts across an enterprise towards consistency, shared planning, economies of scale, and a common data model can lead to much better results.
Essentially, digital transformation is necessary for any business looking to grow and stay ahead of the competition in today’s market because let’s face it, your customers have higher expectations. They do demand a more seamless digital experience than ever before. This is fortunately possible as the digital world is extremely democratic.
Let us all aim to thrive with a well drafted and executed digital process soon. For otherwise, we may be left behind. All we need is a firm will and passion. Ref : digitlmarketinginstitute.com
Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.
1# Later – Instagram Scheduler Later is known as premium social media
marketing tools to plan your visual content marketing.It’s an easy-to-use tool
to schedule and manage your Instagram posts via any devices such as the
computer, iPhone, tablet or android so that you can manage your account from
anywhere. It has an ability to add team members and this is a keynote in this
particular social media marketing tool. Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per
month on an Instagram profile. There are also a couple of things such as it
helps to socialize with Facebook, Twitter, and other marketing tools as well. Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$
The digital world has arrived. We invite you to learn what is required in the digital world. For
this is something we all need to know to succeed in the new world we inhabit.
The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.
What is AI AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.
Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…
AI is here to stay and there are many tools making
use of it. Let us understand and Explore the power of AI.
There’s a lot of hype surrounding artificial
intelligence (AI) and machine learning, but there’s no denying the technologies
are going to shape the future of marketing. In fact, they’re already powering
most of the tools we use today – even if we don’t realise it.
Google, Facebook and just about every platform we
use to connect with consumers are knee-deep in these technologies and the list
of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI
#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …