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Grow and succeed by understanding differences between VR, AR and MR !


Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are all here and there is a lot of confusion about the differences between them. What really are they?

www.digitalmarketing.ac.in/UnderstandingVRARandMR.jpg
Image Source : forbes.com
Let us look at them more closely

Virtual Reality (VR)
Here, users are completely immersed in a computer-generated reality when they experience. This is the most well-known of immersive technologies. The first ones to enter this domain were those in gaming and entertainment. Now, it is now being used in many organizations and industries including the military, engineering and construction, healthcare, education, business and more.
When someone puts on a head-mounted display or a VR headset, they sense—and their brains believe—they are moving among virtual objects on a screen. Usually, the headset is connected to a PC or console that enables this experience. Google Cardboard, Samsung Gear VR and Google Daydream use a smartphone that creates the virtual experience, while the Oculus Go does it all because it’s a standalone VR headset.
These tools already help surgeons plan surgery, enable people experience a travel destination even before they take board a flight, make children learn in a simulated (but very real) walk on the moon and soldiers train for combat scenarios.
For sure, the future will be full of even more VR applications as businesses think of additional ways the technology can enhance operations.
Augmented Reality (AR)
The most well known application of AR is Pokémon GO. This technology overlays digital information on the real world. Here, instead of a fully immersive virtual experience, AR enhances what is seen as the real-world with images, text, and other virtual information via devices such as heads-up displays, smartphones, tablets, smart lenses, and AR glasses.
This is useful for more than just entertainment. For instance, IKEA the retailer has created an AR app that helps shoppers visualize what certain products will look like in their home before they purchase them.
Their app overlays virtual versions of the products onto the real-live image of customers’ living spaces. Apart from retail, companies in aviation, automotive, healthcare, travel and tourism, and more are developing solutions with AR. This technology can certainly enhance travelers’ experiences in a number of ways. For instance, we could be on a self-guided walking tour and could ask for  details about the architecture of a building we discover. With an app that has AR, we could just point our phone at the building, and all the details are projected immediately.
Thanks to many tools such as ARKit by Apple and Google’s ARCore, many individuals and companies are indeed thinking of including an AR experience in their plan.
Mixed Reality (MR)
There now is MR too. In MR, users can interact in real-time with virtual objects that are placed within the real world. So, this is certainly a step beyond AR. Here, virtual items will respond and react to users as if they were actual objects.
In order to experience MR, an appropriate  headset is used. These headsets offer a holographic experience through translucent glasses or an immersive experience. Some mixed reality products that are already in use are currently available include Microsoft’s HoloLens, Acer Windows Mixed Reality, Lenovo Explorer, and Samsung Odyssey. Here, it is the gesture/gaze/voice recognition technology through a pair of motion controllers or through the MR headset that helps deliver a believable mixed-reality experience. A MR experience does require much more processing power to  than virtual or augmented reality experience.
As it is the youngest in this field, awareness and investment in this sector is not too much but some have already started using it. For instance, FORD is one company that recognised its potential and now uses it to prototype future vehicles instead of making prototypes in a physical environment.
The essential differences between virtual, augmented, and mixed reality are -
  • VR: This is a fully immersive experience where a user leaves the real-world environment behind to enter a fully digital environment via VR headsets.
  • AR: This is an experience where virtual objects are superimposed onto the real-world environment via smartphones, tablets, heads-up displays, or AR glasses.
  • MR: This is a step beyond augmented reality where the virtual objects placed in the real world can be interacted with and respond as if they were real objects.
Even philosophically, it has often been said that reality is highly dependant on our perception. This perception has always been dependant on the world outside and how we make use of all that it available to us.
The past few years have seen the world moving at an incredible pace all because of technology. In fact, if we slept through the previous few years in a daze like Sleeping Beauty or Rip Wan Winkle, we may not even recognise it if we arrive now. Hence, observation on all that it happening around us is imperative for success and growth much more than ever before.
Whatever the letter before R, the Rs are certainly here to change our world. Students do need to understand it completely and perhaps enter into this domain as there are bound to be more opportunities in this sector. 
Organisations could benefit a lot by understanding them completely and incorporating some aspects that are relevant in their business plans.
By understanding the potential, we can all move into amazing success and growth that this technology offers
Let us begin doing so now.

#VR #AR #MR #digitalmarkeing,"ai #performance #growth #business #growth #results #process #checklists #success_stories 


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