As
startups chase to hit their next milestones, what it takes not only a team
effort but also astute leadership from the people who make key decisions as
well as lead the pack. Women have entered here and indeed making a mark in the
HR field, especially by combining it with technology and soft skills.
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Image Source : yourstory.com |
Entrepreneurs
are on a constant hunt for the ‘right team and people’ and many believe it is
the most important asset to any startup. It is estimated by Trackn that between 2012 and
2016, over Rs 1,000 crore was invested by in HR startups by VCs.This is surely
a key sign that HR is growing rapidly. We show you some women who have make a mark
here.
As of now, while companies like LinkedIn and
Oracle have a major role in the hiring game, startups are stepping up to solve
niche problems in the market. We now look at four women entrepreneurs who are
solving various problems faced during hiring, both for companies to job seekers
across the country:
Ridhima
Gauba is the COO and Director at HR tech startup Interview Air. She lived in
London for several years. There, she saw the difficulties faced by job seekers
in India. She saw that that employees often do not get reimbursed
for travel cost and have to manage their stay as well. She co-founded a
cloud-based interviewing platform called Interview Air, along with her husband
Rohit Taneja.
It
has removed the hassles of travel and cost. It now aims to connect talents from
Tier II, III, and IV cities with top companies and enables job seekers to apply
to multiple companies.
After
companies register with IA and have shortlisted candidates, video interviews
are conducted on the platform.
nTalents
This
Mumbai-based startup was founded in 2015 and has connected more than 25,000 job
seekers with over 400 brands so far. Deepika Anu started this along with co-founders Mayank
Sharma and Varun Narula. It aims at helping companies hire candidates
based on their soft skills. It conducts behavioural assessment by looking at
candidates’ data points – such as facial expressions, words used, tone and
inflexion of voice, micro-gestures, digital behaviour, among other
things. It also offers assessments such as Comprehensive Behavioural,
Psychometric, and Cognitive (BPC) Profiler, Cognitive and Psychometric
Profiler, and HD Recruitment Service. After the online session of 45 to
50 minutes, the algorithm generates a comprehensive BPC profile of the
candidate.
The
company initially received seed grants from Goldman Sachs and IIT Delhi, which
it dedicated towards product development. It has also raised two separate seed
grants from the Eklavya Foundation and NITI Aayog through IIM Bangalore’s
startup incubator NSRCEL.
Spottabl
Vanishri
Deshpande was in the leadership recruitment space since 2004, and joined
Flipkart’s talent acquisition team in 2011. She has also helped core teams of
several startups including Practo and Postman, and other portfolio companies of
Nexus Venture Partners. Familiar with issues of startups, she started Spottabl
(earlier known as ConnectEcho) in August 2017. Former Flipkart employee
Satheesh KV joined as Co-founder and Chief Operating Officer. It started with
venture capital firms as its primary clientele and assisted in hiring senior
leaders for their portfolio companies. It is now a strategic consultant in
HR functions and talent acquisition.
UpYourGame
Sofia
Chand began UpYourGame along with co-founders Kishore Chand, Amogh Kamath and
Tejas Kamath, all of whom were involved in the HR work for nearly a decade.
Having began in India in January 2018, Sofia and Tejas are the face of the
company who plan to take the lead in making investor pitches. Speaking
with several HR professionals prior to starting out, they noted that the
problem lay in lack of data to back various issues employees faced with their
managers that would cause them to leave.
They
play a role in real-time employee performance, monitor feedback, analyse
sentiments, set and cascade goals, predict behaviour patterns and generate
data. They have a library of 2,300 goals and key performance indicators
that organisations can choose from to keep track of each employee’s
performance. It promises insights and transparency for both managers and
team members.
Our
views
HR
and technology is a potent mix and in both these areas, women do have a lot of advantages
to play a key role. We can see how these women have thought out of the box to create
complete solutions for their clients. Surely, these women and women in general do
have a key role to play in the start up stories of India.
Students
can learn from all their stories that nothing is ever impossible. Organisations
can understand that women do have a key role to play in the modern, technical,
digital age. This will then be a win-win situation for all.
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