Social media monitoring is the act of monitoring social media for information relevant to our business.
To know this well, we need to learn all about
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- Brand mentions (with or without direct tagging, aka @mention)
- Relevant hashtags
- Mentions of our competitors
- General trends that apply to our industry.
- This helps us track key social metrics like brand awareness and social share of voice. We can also use this nformation to test messaging and measure ROI.
- Once we begin collecting this valuable data, we can use it to look for trends and insights.
- We can also take action based on our findings. With this, we have moved on from the simple task of social media monitoring into the more complex work of social listening.
What’s
the difference between the two?
Social media monitoring is all about
what has already taken place while social listening is about the future.
Social
media monitoring is about collecting all the data and details we can. We
capture what people are posting about us.
With this, we measure what we have already achieved, and create a record of
what is happening in our industry’s social space.
The
social listening part is active and strategic. We analyze the data for
actionable insights. This could from engaging a happy customer to shifting our
brand positioning strategy. This uses the data we gather to improve our social
media strategy.
We
shall show you some of the best tools to save time.
We
could do basic social monitoring manually, For this, we would need to check each social network individually for
mentions, keywords, hashtags, and so on. For this, we would have to create some
kind of reporting mechanism to collect and share all our research.
Fortunately,
there’s no need to go about it like that. There are plenty of social media
monitoring tools to help us keep track of more data and identify the most
important information. Here are some of them
1. Hootsuite
This
tool lets us monitor conversations relevant to our business, industry, and our
products. We can monitor what people are saying based on keywords, hashtags,
locations, and even specific users.
Once
we set up your streams for social monitoring, you can share them with your
team, so everyone can access the same information. If you discover a post that
requires a response, you can assign it to the appropriate team member.
Google
Alerts lets us monitor the entire web for mentions of our company, our
competitors, or other relevant topics. We need to just login into our Google
account, go to the Google Alerts page,
and type a keyword or phrase into the search box.
We’ll
get an email notification every time Google finds results relevant to your
alert criteria. We can also set alerts for specific regions and languages.
This
goes even further and gives you data from 1.3 trillion social posts in real
time. We need to save keywords or Boolean strings to find meaningful trends and
patterns we might miss with social monitoring. We could filter our searches for
specifics like dates, demographics, and geographies.
This
way we can attain even deeper insights on your brand’s sentiment all over the
world.
With
this, we could visualize sentiment around your brand in automatically-generated
word clouds and meters.
4. Talkwalker
This
uses more than 50 filters to monitor conversations across 150 million data
sources.
We
can easily analyze engagement, reach, comments, and brand sentiment.
With
its 330 million
average monthly active users and 14 billion average views per
month, this is a social site we can’t ignore.
Reddit
Keyword Monitor Pro allows us to monitor the site that bills itself as “the
front page of the internet” for relevant keywords and phrases. We will learn
who is talking about your brand, business, or competitors in the site’s 138,000
active communities.
6. Reputology
Management
of reputation is extremely important, and social monitoring makes it
surprisingly easy. This tool lets us monitor and check major review sites such
as Yelp, Google, and Facebook reviews. We can track activity across multiple
storefronts and locations, and respond using quick links.
7. Synthesio
This
helps us monitor and track information that leads to deep insights and informed
business decisions. We can monitor multiple mention streams at once to track
the social media conversations most important to us. .
This
tool scans web and social sources to
look for mentions of our brand, even when we are not tagged. We can also see
the emotion and sentiment information for every mention, so you can tell at a
glance when there’s an issue we need to address.
This
monitors blogs and websites for stories relevant to our brand and mentions of our
company or our competitors. If we spot a story that requires action, we can
easily assign it to the appropriate team member for follow-up.
10. ReviewTrackers
This
lets us monitor over 50 review websites in one place. If we use the tool within
our Hootsuite dashboard, we can easily share positive reviews to your social
networks and manage review profiles by location and user.
11. ReviewInc
This
lets us view more than 200 popular review sites from more than 100 countries. We
can organize positive reviews to share on social media sites, and respond to
and resolve negative issues right away.
For
social media management platform users, this tool integrates with Hootsuite.
12. NetBase
This
uses Natural Language Processing (NLP) to find online conversations relevant to
our brand. We can also access old social posts so we can dig back into issues
and conversations we might have missed in the past.
13. Crowd Analyzer
If
we or our customers are based in the Middle East, Crowd Analyzer is an
important analytics and social media monitoring tool. It is the first
Arabic-focused social media monitoring platform, and analyzes “Arabic content in terms of
relevancy, dialect and sentiment.” It monitors major social networks, blogs, forums, and news
sites.
14. Nexalogy
This
tool gives us a visual look at trending topics and discussions relevant to our
brand. We shall see only the most relevant conversations on Twitter, so we can
focus on the data that matters.
15. Tweepsmap
This
shows us how hashtags spread, so we can track those most relevant to our
business. With this, we shall learn
where our audience is and understand key demographics about them, as well as
monitoring what they say.
Setting
up the process
The
list of keywords, topics, and usernames we monitor is most likely to grow and
evolve over time. We could start by monitoring a small set of topics that are
directly related to our brand with the following:
- Brand name
- Brand handles
- Product name(s)
- Names of key people and spokespeople
- Slogan
- Branded hashtags
- Competitors’ brand names, product names,
slogans, hashtags, and handles
- Unbranded industry hashtags
- Industry keywords
2.
Setting up our streams
We
need to use social media monitoring tools to set up tracking streams for each
of the topics we wish to monitor. This we need to learn in our chosen stream.
Our views
With so many tools and options, it is up to us to be successful in social media monitoring and know our customers, both current and potential, better.
Our views
With so many tools and options, it is up to us to be successful in social media monitoring and know our customers, both current and potential, better.
Ref : Ref : hootsuite.com
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