|Image Souce : economictimes.com|
We must know that success comes only when we use the right approach of understanding what our customers are looking for and then provide them solutions to address all their challenges. So, what really is the right attitude?
The correct attitude
We often hear of people who approach people knowing they shall win. This really does not happen automatically. One needs to understand what people are looking for and prepare to meet their needs completely. After knowing what we are offering, we need to reach out to them. Here too, we need to know the correct manner in which we reach out. For this, we need to listen, listen and listen. This would make the customer, both potential and current, that we are their allies which is why they shall surely listen.
The current relationship between people and computers is probably best described as transactional.
This can be done by all businesses including MSMEs as digital processes are completely democratic for all. All one would need to do are form a team that is bound to be available for the customer always. This is fortunately completely possible, digitally. We know MSMEs have many things happen digitally now. For instance Zomato understood what people where looking for and stepped in. It provides information, menus and user-reviews of restaurants, and also has food delivery options from partner restaurants in select cities. It understood what their potential customers were looking for and hence, did succeed.