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27 June 2020
Use social media analytics to measure success and grow in the digital era!
need to learn all dimensions of social media to use it in a better way. Here, social media analytics do play a key
Image source : netbase.com
media helps us track all of important social media analytics data. Next, it’s
important to think about how to use the information to measure success and
guide our social media strategy.
a simple three-step process:
Set SMART goals
is an important part of any social media strategy, and analytics provide
important data to help steer your goal-setting process. SMART goals work particularly
well with analytics-based goal-setting and reporting. They are by definition
SMART goals are:
data from your social analytics tools helps give you a baseline. This makes us understand
the picture of where our social media results is. This also gives us a sense of
how things have been changing over time. Use this information to create
meaningful goals that challenge your team but are ultimately achievable.
media analytics tools allows us to see how you’re progressing towards our
is important information to share with our team, and with those in our
organization who make budget and resource decisions. Showing that we are
meeting our goals can help validate all the hard work that we,
along with our team, put into your social media work. Remember to celebrate
you might struggle to meet your goals. This is a great opportunity to think about
what additional resources or strategy tweaks could help get you to where you
want to be.
regularly on key metrics ensures we spot any
slides in your social activity early. Then, you can pivot your strategy or just
dig deeper into the data to see what you can learn and what lessons can be
Test and refine your strategy
give us a clear picture of which content works best and which fall flat. We
shall also learn important details about our audience.
data, that is rich, is available through
social media analytics and allows us to see how well your social media strategy
is working. You’ll uncover new insights all the time. These will help refine
the way you connect with your audience and make your work more effective.
you’ll learn that your audience responds best at an unexpected time of day. Maybe you’ll
find out that they can’t get enough of GIFs. Or maybe
you’ll discover that your audience on Instagram is fundamentally different from
your audience on Twitter. Then you can think about how to target your content
most appropriately for each network.
must know and understand all aspects of social media, of which social media
analytics is also very important. When this is done effectively, we are indeed
on the path to success. Ref : hootsuite.com