Use social media analytics to measure success and grow in the digital era!


We need to learn all dimensions of social media to use it in a better way.  Here, social media analytics do play a key role.
Image source : netbase.com

Social media helps us track all of important social media analytics data. Next, it’s important to think about how to use the information to measure success and guide our social media strategy.
Here’s a simple three-step process:

1. Set SMART goals
Goal-setting is an important part of any social media strategy, and analytics provide important data to help steer your goal-setting process. SMART goals work particularly well with analytics-based goal-setting and reporting. They are by definition clearly measurable.
Remember, SMART goals are:
  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely
Gathering data from your social analytics tools helps give you a baseline. This makes us understand the picture of where our social media results is. This also gives us a sense of how things have been changing over time. Use this information to create meaningful goals that challenge your team but are ultimately achievable.
Need some help setting meaningful goals? Check out our guide on how to set goals for social media.
2. Track and share your results
Social media analytics tools allows us to see how you’re progressing towards our goals.
This is important information to share with our team, and with those in our organization who make budget and resource decisions. Showing that we are meeting our goals can help validate all the hard work that we, along with our team, put into your social media work. Remember to celebrate these successes.
Sometimes you might struggle to meet your goals. This is a great opportunity to think about what additional resources or strategy tweaks could help get you to where you want to be.
Working regularly on key metrics ensures we spot any slides in your social activity early. Then, you can pivot your strategy or just dig deeper into the data to see what you can learn and what lessons can be applied.
3. Test and refine your strategy
Tools give us a clear picture of which content works best and which fall flat. We shall also learn important details about our audience.
The  data, that is rich, is available through social media analytics and allows us to see how well your social media strategy is working. You’ll uncover new insights all the time. These will help refine the way you connect with your audience and make your work more effective.
Maybe you’ll learn that your audience responds best at an unexpected time of day. Maybe you’ll find out that they can’t get enough of GIFs. Or maybe you’ll discover that your audience on Instagram is fundamentally different from your audience on Twitter. Then you can think about how to target your content most appropriately for each network.

Our views
We must know and understand all aspects of social media, of which social media analytics is also very important. When this is done effectively, we are indeed on the path to success.

Ref : hootsuite.com

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