“The more
you know, the more you see” one of the famous quotes given by Aldous Husley,(1894-1963). He was near-blind
but we can say that his blindness was the blessing in disguise. He is known for
his novels and sight-related theory. His contribution in the field of visual
communication was commendable.
First image was found on the cave walls and researchers claimed
that they are 4000years of age. The study of symbol and visual communication is
called semiotics.
There is no specific theory
or formula for visual communication. One image could have different
meaning as per its shape, size and colour to the different types of audience.
Visual communication involves sign, typography drawing, graphic design,
illustrations and so on and so forth.
Evolution theories confirmed that over the course of human
existence, we can learn and memorise better that we have seen instead of
reading text. This phenomenon is known as picture superiority effect.
(Figure 2.0)
In (figure 2.0), anybody can easily understand that left hand
side picture is the symbol of a ‘Dog’ but on the other hand to read and
understand the meaning of word ‘Dog’ one must have the knowledge of English
language.
-
Now, let’s talk about the visual communication of the modern
world. Email was introduced in 1960s and first file was sent in 1970s. Creation
of World wide web in 1982 revolutionised the history of digital communication. “Berner lee” had created a system to
share information through network of computer. At that time he was working for
European physics laboratory CERN in Swis Alps. By the end of
2000, half of the US population was accessing information through internet. In
2020, more than 8billion are using internet world wide.
Internet users in millions and growth rate
|
|||
1
|
China
|
854
|
3,796 %
|
2
|
India
|
560
|
11,200%
|
3
|
U.S.A
|
323
|
328 %
|
4
|
Indonesia
|
171
|
8,560 %
|
5
|
Brazil
|
149
|
2,980 %
|
-
In the social media
platform visual communication is 40 times more likely to get shared. An article
that featured an image after every 75-100 words get double social media shares
than article without images. Following are the traits of visual communication
in digital platforms like Facebook, Youtube and Instagram
·
Better versatility than verbal communication.
·
High attention grabbing and engagement.
·
Improve your trustworthiness of your messages
·
Give information more quickly and directly.
How you can increasing your Facebook engagement by using virtual communication strategies.
We cannot deny that facebook is providing best advertising
platform to business organisations. 1billon users are daily actively scroll
their newsfeed and share content with their friends and family members. Major
ways to boost your facebook engagement are as follows
·
Analyse the trend and prepare your content accordingly.
·
Post videos regularly,
·
Create facebook groups to boost your engagement.
·
Proper use of Facebook live.
·
Attach post for greater visibility.
Instagram
There are 600million active users are using instagram and 1billion
photos have been liked every day. Records revels that users interaction with
brand are 40% higher than facebook and twitter.
For improving engagement
·
Use popular hashtags, tag brand name.
·
Manage photo competition.
·
Promote your brand with rewards and give away.
·
Reward your followers.
Youtube
Data shows there are 1billion unique monthly visitors are
visiting in youtube, 1 out of every 2 users of internet are using youtube. 100
hours of video are uploaded every minute. 6billion hours of videos are viewed
every month and 500illion hours of video are viewed on youtube every day
.
Percentage of youtube video viewers.
|
||
1
|
Inspiration
or entertainment
|
55%
|
2
|
Learning
|
70%
|
3
|
Knowing
instruction
|
70%
|
4
|
Decision
what to say
|
67%
|
(Table 2.0)
For enhancing youtube views one can take various steps such
as:
·
Focus on mobile views. 75% of world population watch
videos on mobile phone.
·
Post and share your videos at the right time
·
Create videos based on viewer’s interest, passion,
emotion and your brand identity.
Key words
Sight-related theory, Superiority effect, Graphic design,
Evolution theories, typography drawing.
Reference
slideshare.net
No comments:
Post a Comment
Thanks for Commenting !!!
We Value and Appreciate YOUR Feedback.....
Cheers.....