Video marketing
is one of the most practiced marketing strategies in today’s world. Videos are
moving visual images recorded in an entertaining manner with music in the background,
which makes it easy to catch the attention of viewer.
Studies state videos are processed by the brain 60,000
times faster than text. Hence, videos help to attract the audience and increase
the traffic. On the other hand they help to strengthen emotional connection
with the audience and stand as marketing initiatives for the businesses.
Video marketing is a digital marketing
tool used by businesses to promote their products or services mainly on
internet. It is cost effective for both, the producer as well as the viewer.
The only thing one should know is that, are the target audience well verse with
the internet? If the answer is yes then it is very accessible to any one with
the internet and makes it easy to reach large number of audience in a very
small span of time.
It helps building customer rapport and
promoting the brand of the company. Videos deliver the content and serve as a
medium to ans the “How-to’s” to potential customers. Videos generally give huge
return on investment (ROI) to the marketers from various channels.
Video marketing takes place on
different social media platforms, the most used are:
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Image Source : adweek.com |
1. YouTube
2. Facebook
3. LinkedIn
4. Twitter
5. Instagram
6. Snapchat
As the popularity of social media is
rising the popularity of video marketing is pacing rapidly on the upward
trajectory. A video marketer must know all the inside outs of all the platforms
where video can be marketed, only then he can get the best possible outcomes.
In order to create a strong digital video marketing strategy it’s vital to stay
on top with the advances, statistics and technologies.
Career opportunities
1) Let us understand the responsibilities of a
video marketing manager:
· The video marketing manager is responsible for
coordination of video content.
· Creating the project plan
· Production of video content
· Create and leverage demos
· Directing video content for YouTube and other
platforms
· To be up-to-date with the recent technologies
and the video marketing trends.
· Understand the organizational goals and align
them in the video.
· Promotion of video on various platforms
2) The various posts for which a video marketer
can apply as on today’s date (from various job seekers websites) are:
· Video marketing specialist
· Junior video producer and marketer
· Senior video producer and marketer
· Lead- video marketing
· Associate- video marketing
· Producer and associate team lead –video
· Digital marketing cum video editor
· Content marketing manager-video, etc.
3) Skills Required in video marketing:
· Communication
· Writing
· Creativity
· Strategic Thinking
· Configuration
· Technical knowledge
· Knowledge and application of SEO and SEM
· Understanding the audience
· Choosing appropriate platform
· Working on multiple projects
4) Salary earned by video marketing/digital
Marketing consultant or manager:
· Basic for a fresher may start from :
Rs.3,00,000 to 4,00,000 /- p.a
· For experienced candidate it my range from
400,000 to 18,00,000/- p.a(This is the salary in India as per Naukri,
payscale and Glassdoor)
· The average annual pay outside India is
$52,840 to $67,349.(As per Ziprecruiter.com and comparably.com)
5) Following is the list of some video marketing
tools:
· Wideo
· Viewbix
· Slidely
· Powtoon
· WeVideo
· Stupeflix
· Videoscribe
· Filmora
· Vidyard
· Wistia
Video marketing specialists drive the
development and creation of video content and rich media that will support the
campaign strategy of the company. And so they play a very important role in any
business to increase the sales and revenue of the company by increasing the
conversion rate.
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