08 July 2020

Embrace the digital medium in the new world to march towards success

Now, in the new era that is primarily digital, a large number of companies, including startups are embracing the digital medium.
Image Source : Google

We can see that many businesses like the above are striving without any real investment.
The digital age has arrived and this is truly a game changer.

More and more there are companies that we could not have imagined earlier. Uber, Alibaba, Airbnb and FaceBook are a part of most of our lives now.
Now, the scope for existing and budding entrepreneurs has grown fourfold. As per a 2018 report on Digital India by the Government of India, the country is amongst the top 2 countries globally on multiple dimensions of digital adoption.

With 1.18 billion mobile phone subscriptions, 429.2 million internet subscriptions, 250 million social media users, India’s digital integration is one of the highest in the world.  The digitisation drive has fuelled the integration of businesses, industries and communities to create a digital ecosystem. It does look promising for the growth of this respective sector in the near future.

New types of businesses
We can see anyone with an idea making inroads everywhere. Whether it the ‘Startup India’ movement initiative of the Indian government that has been very successful, each day, we see new  companies in the digial world come to life and begin operations in the industry. Some of them have seen great success in the Information Technology market right since they began. The main reason for this is the scope for businesses in the market.
Due to the digital domain, it has become comparatively easier as you can start your work right from your home or a shared workspace. Many of the new entrepreneurs are extremely talented, well versed with the markets and the evolving digital space, and are very efficient in terms of the work and functioning of their businesses.

The new wave
As highspeed internet is available everywhere. digital literacy is on a constant rise. This has made a huge number of people aware and proficient in the internet This is a new market and new era. Understanding this is very important for success everywhere.

Covid and post Covid
Even in the Covid and post Covid situation, the digital media has made it possible for all to be productive and effective. Everyone is understanding the power of this medium. The digital era and digital world is indeed changing everyone’s world and we need to learn it well to be part of this new world for this is bound to grow more and more.

Our Views
The new world is digital. We have trained many people digitally and made it possible for all to understand the new language of today, which is digital. When any new era arrives, we have winners who board the bus soon and some who don’t board the bus and hence may be left behind.

We do know that the digital world is already abuzz with the constant growth and developments. The digital revolution is evolving rapidly and will only flourish from here on.  Let us be one of the winners in this game.

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