Trust – the road to success always, especially in the digital age


Trust is extremely important for customers to come to us. This is of course always necessary but more so in the digital age, as the customer cannot see us so do feel a little confused at times.

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Image Source  fm-magazine.com

The fact is, there are many factors that directly influence the trust that your online store transmits and most of them depend entirely on you. One of those factors is security. And it is that someone who is willing to spend their money in your store providing you with sensitive information, will surely back down on their purchase if they do not appreciate that it is an online store with minimum security guidelines.

In order to help you in this aspect of your store, we need to follow 4 tips to have a safe WooCommerce store not only for your customers, but also to help you sleep better at night.

So if you really care about your customers and your business, it is already taking time to apply the following tips:

Tips for Woocommerce

Install a security plugin

There are several very powerful security plugins for WordPress that obviously also work with WooCommerce. They can be downloaded for free from the official WordPress plugin repository. Although they are free, their configuration panel is quite complete and both are really effective. Of course, you should only use one of them.

Use SSL certificate to encrypt the information

The initials of SSL come from Secure Socket Layer and it is a cryptographic protocol used for secure connections between client and server. Without going into technical details, when you install an SSL certificate on the server where you have your WooCommerce store, you guarantee that all the information or data that you exchange with the client has been encrypted to ensure that no one can steal it.

Download from the official repository or known marketplace

Download and install plugins or templates for WooCommerce only from the official WordPress repository website or if they are paid, always buy them in well-known marketplaces.

Mobile, another market place

The mobile is yet another market all marketers should master. We need to know how it translates into action in terms of presence and breadth of mobile strategy, mobile ad spend growth and ROI tracked through mobile channels by companies and brands. 

As of now, just 25% of brands claim to have a mobile strategy and some out of this sparse statistic incorrectly believe  that simply having an app or a mobile-friendly website suffices for a strategy. 45% of companies choose to exhibit their content on desktop sites only and not on the mobile.

Things are changing now. For instance almost everyone has a mobile now and even does shopping from there.

Corona and digital marketing

With Corona, the situation has changed even more. With Covid 19 truly capturing everyone’s attention across the globe, one can also see many people trying their best to control in the best possible manner. The aim of course is to end the suffering. Business is also doing its best to make it easier for people to work, whether remotely or with all measures in place for keeping welfare of the employees as the most important factor. The challenge of course is both economic and biological. The challenge therefore does need to keep both factors in mind.

Supply chain

All supply chains are becoming digital. Deliveries need to move quickly. Digital is becoming the new norm and companies are indeed adopting this approach. In fact, many companies are becoming even more efficient than earlier. This is surely because of the positive approach they have embraced. Global supply chains too are becoming a common norm in many places, now more than ever before. The market is indeed becoming more and more digital in all areas so the physical location doesn’t really matter at all.

Paraidigm shifts

Whatever the circumstances a company may face, paradigms are changing and therefore one needs to adapt and move ahead with this new perspective.


Using Data

Here, data is a great tool.

What could we do with this data

 

1. Site Tracking

A customer journey is the path that a customer takes on our website to become a paying customer or lead.

By tracking all the events that our current users are going through to reach conversion (e.g. clicking on to the page, reading info, filling form, etc.), we can understand how customers engage with our site.

 

2. Chat-based Data Collection

Another way to understand the customer journey is by using chat to source common user questions. Customers do feel comfortable sharing information and asking questions to a chat agent, whether human or artificial.

Leveraging this phenomenon on our website, we can add a chat widget to our website where customers can ask their questions about your offerings and then use that chat data to inform our website managers.

3. A/B testing

A/B testing is often recognised as the most important data-driven tool in any marketer’s arsenal.  

In this method is  we show half of our site visitors one version of our website, and the other half another version of our website (usually with a single change made to it) and see which performs better to decide on the final copy.  This is often used by many as the digital world does make it easy to implement. 

It is a slow and iterative process but well done well, the results are  truly rewarding.


4. User Segmentation

By dividing our customers based on attributes like location (users that visit your site from x location), analytics data (device type, number of pages per session, number of visits, etc) or CRM data (purchase history, company, vertical, etc.), we can create marketing strategies that are hyper-personalized to the preferences of our customers.

Conclusion

All changes when handled well can indeed become an opportunity. The digital world is here now. We do need to embrace it on computers, mobiles to become digital success stories using data too to understand our customer. With this, we can become victors in the game of digital transformation.

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