Did you know which company first touched the $2 Trillion mark on this planet? Yes Apple Inc. is the world’s first company to have a market cap of $2 trillion by its name. The journey which started in a garage on 1st April 1976 by Steve Jobs and his partner Steve Wozniak now owns a headquarters worth $5 Billion. It’s not only about how user friendly products are designed by them but its key factor is that the way Apple markets its products via all possible marketing platforms is just mind-boggling. Read this blog to know about the amazing marketing strategies applied by apple which makes it different from all the competitors in the race.
From initially selling IPods and computers now apple has a wide range of products to be offered along with many services. It includes Mobile phones, Laptops, IPods, Computers, IPads, Ear pods, Cell Phone cases and all other Tech accessories. There is no doubt that the technology in these products is outstanding but the bigger part is the unparalleled marketing strategies used by apple which is like spellbind to the customers that makes them want to buy their latest products as soon as it is launched. Apple is not only doing marketing but is also selling a premium experience to use and feel the latest technology which is so promising that once you buy it you won’t be bored of it because of constant system updates provided by them. It knows what their customers are really looking for in a product.
|Apple quote by Steve Jobs|
Every year around September apple tends to launch its new product range. The new range of products is always introduced with a new feature or design which is better and faster than the previous ones. For instance in 2018 Apple launched its IPhone XS with Dual in built camera to click portrait shots along with top notch display refreshment rate but in 2019, Apple launched IPhone 11Pro with Triple in built camera to capture not only portraits but all wide angle photographs with better screen resolution. This phone is the best product in market compared to the phones of all leading competitors. “Stay Hungry, Stay Foolish” was quoted by Steve Jobs which says that ever be satisfied with same things and always keep pushing forward to your limits.
2. AMAZING STORE INTERIORS
|Apple Store Interior Design|
When you enter an Apple store the first thing that catches your eyes are the interiors of each and every store. Every store that apple owns has a standardized color scheme and interiors. The White color is so appealing and clean that you won’t be able to resist yourself from entering the store. This color strategy and naked windows are an attraction plan from the apple to show how luxurious the experience can be when you enter the Apple store. Every small thing inside the store is set in an appealing manner that is nearly impossible to ignore and pass by.
3. BEST CUSTOMER MANAGEMENT.
|Specialist helping Customers in store|
4. UNBEATABLE ADVERTISING
|Advertize of new phone launch|
”People do judge a book by its cover… you may have the best product; but if you present them poorly, they will be perceived poorly; if you present them in a creative manner it will impute the desired qualities.” This is the mantra followed by Mike Markkula that makes Apple so creative with their advertising. Empathy, Focus and Impute are the basis of advertising the products that is still used by Apple. Apple focuses on people empathy that creates a better impact on the person viewing the ads. Rather than explaining the overall features of the products Apple shows that how the products give a premium feel in their hands and how better the design is compared to other competitors. Apple also focused on creating and advertising limited range of products rather than creating multiple product line with same features. Apple brainstorms the ads in the peoples mind by the way it is presented, for example; if the ad says that the camera processor is purely designed to make and captures best pictures then people do believe it without having any second thoughts because of the way it is presented to their audience. Advertizes include how luxurious the build quality is so that you can flaunt it proudly in public places and how elite you can look when using an Apple device. Apple also considers human emotions as a plus point when creating an advertisement to connect directly and instantly with the viewers. Apple as created a mindset that their products are a Status symbol and not just any ordinary device.
5. EXCELLENT PSYCHOLOGICAL MARKETING.
|Marketing philosphy of Apple|
Despite of Apple being one of the most expensive products in the market, it is also the leading companies in the world with highest market cap ever. So what makes Apple so sure about selling the products constantly even at higher prices?? They create a mysterious hype about their upcoming products on social media platforms. Apple’s main expenditure in marketing is advertising the product on media channels. To sell a product this confidently it is very important to have a marketing story that will engage people in listening and creating a powerful impact on the audiences mind. Psychology plays an important role in building marketing strategies. The introduction of Apple’s new product launch is always in a video format and this video leaves you blown away like what master piece they have created this time. This sets the audience in a mood when you watch the ads.
It makes you curious to know more about the product. Apple is not just a company but with time it has evolved into a Brand that is considered as Status Quo. Evolving into a Brand has helped Apple to establish its reputation in the market.
Rather than explaining you the whole specification keynote Apple focuses on comparing the new product with the earlier ones. For example, if the previous phone was having X performance rate then this new product is having 3X performance that is 1:3 times better in running latest applications. This helps the people to understand is quicker rather than going into deep technological terms compared to its competitors. Visual storytelling helps Apple to make you think that how easy and relaxed your life can get by using this latest technology. What makes Apple’s marketing so unique is that the tap into the customers mind with their story and makes people think more about the product by leaving certain gaps to be explored by people themselves. This creates crazy hype in the market and is the main reason why people talk a lot about Apple’s latest products and keynotes. Apple is bringing people to come together and think about the products impact in their life. In short Apple plays with the psychology of human emotions and forces them to believe in themselves and that, Nothing is impossible and if you have the will to change this world you are a superhero.
6. WHY APPLE IS DIFFERENT FROM OTHER COMPETITORS?
|Privacy is Apple's best feature|
Apple had developed its own running software known as IOS which is smoother than any Operating System in the market. The main feature of Apple is that they have continued to establish a great privacy record which is not at all easy to be cracked. This gives the IOS user a safer experience compared to Android which can be easily accessed by as viruses and defects. Apple has a very safe and secure user data policy which won’t sell out your details to data buyers at any cost. Apple also has its own userface, hardware, OS and various applications which can do each and every possible task that other applications can do which needs to be downloaded and charges heavy money. Apple has its own cloud server which makes it super easy to upload and offload files of any size and is safely protected from hackers. This helps to save your data and increases storage space on your device. The build quality and the latest designs are a key factor when buy a product. The designs are unbeatable till date and are still durable with long life. The color saturation in the camera, flowing and user friendly interface, top notch display quality, self owned entertainment applications all these things makes Apple different and unique from all the competitors in market.
7 . What we can learn From Apple ?
|Message to people|
What you can learn from Apple is, How to grow your business or company into a well established brand. You should know what your customers are looking for and what is the best you can provide to them. Doing market research is necessary to develop the best product with latest technologies and let your product speak for itself. Next we can see is how the deal with customers. People are not only looking for a product they want to buy the product from a person whom they feel they can trust. Try to provide a great hospitality experience. Let this be their happiest and satisfied purchase which will make them come back to you next time. Learn how to make the perfect Advertizes to target your customers. Tell people about your product in such a way that make them think more about what new the product can offer. Build up hype before launching a new product or services by proper advertising. Develop a story that engages people in it and makes them believe to trust you. Don’t just sell the product make a bond with your customers.
At last I would conclude that Apple is not only the leading technological researcher and manufacturer but is also the best marketing planner for selling its products. Apple has inspired people to think differently and think bigger. Apple has covered all the spectrum of being a successful Brand in the market. It has become an example of pride and status by its design and built quality that, many competitors are trying to level up their products quality as good as Apple and copying the designs as well. But as it is said it’s not only about the product it’s about the entire experience of building a fan base and giving a hope to your customers that no matter what happens you have us standing behind and helping you come over all your problems and making your life a better picture than you could imagine. “Think Different to make a Difference”.