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Branding to succeed in the new digital age

Many of us are not sure about some words. Are you not sure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that is a bit complex and can easily become confusing, even for people who have studied marketing for a long period.




Some time back, branding was as known as a, slogan, sign, symbol or design, or a combination of these elements, that represents one company, product, or service from another. Now, branding is complex and important. Branding is not just about getting our target market to select us or our brand over the competition. It's also about getting our prospects to see it as the sole provider of a solution to their problem or need. Digital Marketing as a branding strategy is the most effective way to improve our brand image and help people recognise our brand.






In actual essence, branding is a problem-solver. A good brand will have:






• A Clarity in delivering a message


• Confirmation about the brand's credibility in …
Recent posts

Alert of Unemployment, COVID-2020

Few months back, India was known as young country because the average age of Indian citizens is 29years and 50% of the population is below 25 years. For rest of the world India in not only a country where they get large number of consumers but also where they get labour force at low cost. But scenario is changing now. Entire world is going through a tough situation. Many had already lost their job, many corporate houses are shut down and economy of developing like India is stepping towards recession.
It is true that India was facing economy slowdown before the implementation of lockdown, but things are getting worse now.
As per the report published by Centre for Monitoring Indian Economy (CMIE), 33 million men and women had lost their jobs. 27 million people are less than 30 years. Data also shows that 86% are men who had lost their job in last two month. Due to the extension of lockdown the rate of unemployment increased to 25.10% in urban area and 26.7% in rural area. In the month of…

Learn and succeed through VR Arcades

As virtual reality continues to gain interest, VR arcade is one such category that has the opportunity to take advantage of this momentum.

As there is a lot of curiosity around this technology, people want to experience it first hand and know what the hype is all about. 
REQUIREMENTS  Rs 22.5 lakh to Rs. 25 lakh INVESTMENT -Gaming license -VR technology and hardware 
Just like the gaming centers that were popular a decade ago, VR arcades operate in a similar fashion and take it a step further by providing a completely immersive experience. Since it is expensive to buy the technology and hardware that supports VR, the best alternative is a VR arcade. 
If you are someone who looked for business opportunities in the VR domain, setting up a VR arcade is something you could consider. There is a tremendous opportunity in this space as VR and its applications will continue to grow in popularity. 
Currently, VR arcades focus heavily on the gaming niche as it has been the most profitable segment. W…

Tips to boost your business through instagram and succeed!

To boost your company on a social media platform, Instagram is one of the best platforms with a lot of features in it. According to facts, total number of instagram users in India is 88 million and in world total number of instagram users are approx 800 million. There is approx 25 million+ business in Instagram. As of now, instagram has a lot of features to explore through posts. There you can create a great impact on the viewers by posting pictures. The new feature IGTV will help to make your customer more and more aware about your product or services with great advertising skills. The beauty of your page can attracts a huge crowd. People are using instagram more actively than other social media platformFacebook is a platform intended for networking and connecting with friends. Facebook has more that 1 billion (stated to be 1.13) billion daily active users as compared to Instagram which has 500 million monthly active users, Facebook is leading in numbers. Instagram however has better …

How the rise of the technical era is going to change our business strategy to succeed

Starting with the basic definition, Technology is basically all about the uses of scientific knowledge for everyday purposes or practical use. The meaning of this “technology” word is a combination of Greek words- art and craft. Nowadays people are using technology with a wide aspect. In easier terms, technology is everywhere and i am not just talking about gadgets and electronics but you can say even the zipper of a zip lock bag is a form of technology. I don't need to think any of us are unaware of the fact of how technology has made our life easier.

HISTORY OF TECHNOLOGY Let’s ride and get back to old times, learning about the history of technology and where this all started. Remember we used to read about how early man used to rub stones and light fire or how they made their own arrows and used them to hunt animals to eat for survival or the invention. Well, that's where it all started. The invention of technology, invention of tools and techniques to make our work easier. G…

Podcasts can take you to grow and succeed in the digital world!

A podcast is an audio show that is typically hosted by an individual or a business or a brand. This is growing by leaps and bounds now.


The new era Everyone loves to hear stories and a podcast makes this easily possible. The framework of a podcast can be any format but the most common one is the interview format. People share all their experiences in a podcast which then becomes viral if promoted well.
Minimum Investment, Maximmum Revenue The new world makes it possible for minimum investment with excellent CAGR (Compound annual growth rate. Although they have around for over a decade, only in recent years have they acquired the financial infrastructure and network structures to turn them into big business. As per PwC’s Global Entertainment & Media Outlook 2018-2022, podcast ad revenues will grow at a 29.7% CAGR to $1.6 billion in 2022
Format and procedure 1 Essentially, a podcast takes after a chat show and presents the entire conversation in an audio format alone. Industry leaders, in…




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