Some time back, branding was as known as a, slogan, sign, symbol or design, or a combination of these elements, that represents one company, product, or service from another. Now, branding is complex and important. Branding is not just about getting our target market to select us or our brand over the competition. It's also about getting our prospects to see it as the sole provider of a solution to their problem or need. Digital Marketing as a branding strategy is the most effective way to improve our brand image and help people recognise our brand.
In actual essence, branding is a problem-solver. A good brand will have:
• A Clarity in delivering a message
• Confirmation about the brand's credibility in …