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19 December 2019

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Artificial intelligence becomes an increasing part of our daily lives, so it is definitely a part of all of education. The digital era has of course arrived. The sooner we know more it, the more likely we are to succeed.


Image Source : www.telecomworld.itu.int
Addressing challenges
One of the greatest challenges with regards to education is that people learn differently and at different rates. Every student does through the education system with differing levels of learning ability and aptitude. Some are better at “left brain” thinking with skills for analytical thought, while others are more skilled at “right brain” thinking with creative, literary, and communicative ability. There are some who are challenged in different ways with physical and mental disabilities. Further, there are skill sets that differ from one region of the world to another, facing challenges in re-learning new languages and alphabets. Technology makes it possible to connect in all areas by providing wonderful solutions made by the best brains.

Enabling hyperpersonalization
With the power of machine learning based hyperpersonalization, AI systems are being used to develop a custom learning profile of each student. It is customized to get the training materials for each student based on their ability, preferred mode of learning, and experience. It is  expected that by 2024, all education will be customised like this. They will have augmented intelligence assistance that provides a wide range of materials leveraging the same core curriculum, but cater to the specific needs of each student. These tools are expected to reach over  $6 Billion in market size by 2024
This on demand digital content is also created with the help of AI and machine learning which is changing the way things are done in education. Textbooks now have their information broken down or condensed into smaller study guides, chapter summaries, flashcards, as well as short smart notes for better reading and understanding. Learning is getting paperless with time and soon there will be less or no use of hard copy textbooks for learning. Such systems will also have an online interactive interface which aids in feedback from the students to their professors. This will enable follow up in areas where they might be struggling or have not yet fully grasped. 

In addition to customized materials, AI systems now augment tutoring with personal, conversational education assistants. These agents do answer questions from students, provide assistance with learning or assignment tasks, and reinforce concepts with additional materials that can help reinforce the curriculum. These assistants are also enhancing adaptive learning features so that each of the students can learn at their own pace or time frames. 

Changing the process
Teachers with the help of AI, concentrate on building the minds of students . Instead of checking copies, they tailor the learning process for each individual student. So, artificial intelligence is indeed revolutionising the teaching-learning process in education.

Since the inception of the institution of education, the methods of teaching and the bond shared between learners and educators have evolved significantly. Teaching methods across the globe have become more structured to give better, more streamlined results. This transformation can be majorly attributed to the ongoing intervention of technology.

On the back of continuous technological advancement, we are witnessing a paradigm shift in the teaching-learning process. The relationship between educators and students is changing, where educators have become more approachable and much better at understanding their students’ perspectives.

This has indeed made AI a friend for all so we all must have an awareness of this wonderful concept that is here to stay. By understanding, we can make a better use of this great development.

For instance, Dan Ayoub, General Manager for MicrosoftEducation, says

“I expect we’ll see three things happen.
First, AI will continue to help students personalize their learning experience and ultimately, see better academic outcomes. Software like Office365 is already using AI to help improve students’ learning experience, but we’re only at the beginning of what’s possible. Today, tools like the editor in Microsoft Word use AI to scan students’ papers and make suggestions for more inclusive language and redundant words. PowerPoint is also now using an AI-powered tool called Presentation Coach that records a student as he or she presenting slides and offers a dashboard with feedback on things like word choice, pacing and filler words. These types of naturally integrated AI tools will offer students more control over their learning experience, which boosts their confidence and overall love of learning.
Secondly, at an institutional level, I think we’ll see more and more universities using AI to track student performance and predict patterns, enabling the university to proactively address student needs, which also improves student retention rates.
And third, I would anticipate we’ll see AI playing the role of a teaching assistant, both in K-12 and in higher education. Again, this speaks to the notion of collective intelligence, whether the educator becomes even more effective with the support of AI. We are already seeing some of the most cutting edge educators like Dr. David Kellerman leveraging AI chatbots to address student questions between lectures, and I expect to see more of this in the years to come. When AI becomes an educator’s digital assistant, they are able to use their time differently, focusing more on the part of the job they love – teaching – and less on administrative tasks.”
Others also agree to this.

In Sum
The world has indeed changed for sure. We need to move with the changing world to fit in, be relevant and succeed. The choice is to fit in or perhaps fail in the new digital world.
So, we request everyone to embrace change as change is after all the only certainty in life.
The advantage is that this process in completely democratic and accessible to all. A person sitting in a village in India and Syria can learn from global leaders in the west.  So, AI indicates the arrival of global education. Let us all embrace this digital revolution in education.

References



18 December 2019

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We live in a world where nearly everything is ‘tech.’ Education too is driven by technology. We all can learn anything we wish anytime just because of technology and AI.


Today, we can download apps to learn new languages and watch YouTube videos to learn how to play musical instruments. So, yes, we can learn even maths, science and absolutely anything online.

This shall make the entire world more educated for sure. All that shall be required is passion. Passion to learn and keep learning.

This is the reason why these courses are becoming more and more popular.

Approach of AI

Through this new approach enabled by technology, we can do anything. 

1. Study on our own terms
A wonderful advantage of this educational model is that one can get to choose one’s schedule and what days you are available to attend classes.  One can access digital classrooms anytime and anywhere. This allows one to focus on one’s family obligations and career responsibilities. Further, one is given control of how often one wants to meet and how one can deliver the course requirements. It makes us have complete control of our time so that we can move ahead in all areas.

Plus, some courses are as short as one day, which enables the institute to equip the student with the necessary knowledge and skills without requiring too much time.

2. Independent Learning
Different people have different learning styles. These courses provide you with enough freedom to learn the way you want to gain knowledge. The course also allows the student(s) to adjust their study habits in a way that makes it easier for them to understand the topics. Online learning helps students maximize their strengths and improve their weaknesses without too must pressure.

3. Career Advancement
Many professionals are enrolling at digital schools to keep up with the demands of the competitive workplace, especially regarding technology. With the ever-evolving workforce these days, one must prepare oneself for the future. This can be done by investing in gaining more knowledge through online courses that can provide the student with relevant skills.

Given below are some of these skills that are essential for career advancement in the digital age:

Digital Literacy – Everyone must learn the fundamentals of how to navigate through various software and apps.

Communication – One must learning how to speak and write well. This can help one foster favourable relationships with one;s bosses and colleagues. It’s a crucial skill that one should master. People Management – Being a team player is a necessary skill in the workplace. One must prepare oneself for one’s rise up the career ladder and invest in learning how to be a leader.

 Digital applies to everyone

The wonderful part of this world is that it is applicable to all, beginning from KG to masters. Children too can learn comfortably at home from global gurus and people in a professional zone can also continue doing this.

Gamut of options provided by technology and AI

There are many free apps that enable this. It covers all the aspects of learning and tools that trainers can use to make it more understandable for all.

There are also free text to speech tools For teachers and trainers, storytelling apps and so on. If we wish to learn and share, the sky is truly the limit.

While selecting for a tool to create and sell courses the most important point is to consider your requirements and budget. Other things that matter are time limitations, online followers and the chances to earn profit.

The most important part of teaching itself is knowing what it is that we wish to convey. Once, that is clear, the tools available today will make it a cakewalk. Don’t wait. Make the best choice to make the best course that is valuable to you and your students.

The market to create online courses and e-learning is soaring ever higher and is estimated to become a $325 billion market giant by 2025. 

In schools, everyone wishes to make it more interesting. Higher education is no more limited to conventional classroom learning instead students are more of preferring online sources to enhance their knowledge while preparing for competitive or govt. exams.

We must also know that what technology looks like in ten years may change pretty dramatically. Innovation in AI is now happening at a rapid pace. Though AI tutors and teaching assistants may never replace teachers, machine learning algorithms will help educator in many tasks. This shall enable educators to focus on more time with students and on the other hand have more thoughtful activities only a human can do, like forming arguments, writing critically, and initiating more interesting and compelling discussions.

Let us embrace this world to move forward. Get in touch with us and select the course that suits you in Digital education


16 December 2019

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Like it or not, AI is absolutely becoming more and more ingrained in our world. The part of a job as a digital marketing professional is to understand how to use it ethically. AI-directed tools will become more and more commonplace and are extremely useful tools when it comes to analyzing and predicting the buyer’s journey.



If we are thinking of going into digital marketing, we don’t have to be a specialist in this field (it’s quite complex and math-based). For, we should be able to have a complete grasp of how it will be incorporated into marketing activities to a great extent in the future. We may not need to understand the technical nuances of AI to go into digital marketing but it will be essential to have a keen understanding of AI. Today’s digital marketplace needs to how it will shape our strategy.
We have not realized it yet but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world. The marketing and advertising world is ever more so. While the idea of AI does bring into mind bad 60’s sci-fi with futuristic robots, it’s really about so much more than this.
AI is a fairly generalized term that encompasses different approaches and technologies that are set up to “think” like humans. It is already in many technologies you probably already know about, such as voice recognition and chatbots.
It is a fact that the elements and applications of AI technology is about to become integral to almost every aspect of the digital marketing landscape.

The journey of machine Learning and AI
 Machine learning as a concept came into being long back in the 1950’s. Now, it has developed into a technology that builds algorithmic systems based on previous data trends, models, and patterns that it has learned from. Through this learning, it simulates the human decision-making process by using predictive analysis.

Companies  now put a greater focus on data gathering and storing. This is what makes machine learning possible. Machine learning tools are being made and launched, which are making it more accessible. Hence, larger organizations have started applying machine learning to their sales and marketing automation efforts.

This is certainly relevant to Account-Based Marketing,  Social Media Marketing, B2B Lead Generation, Conversion Tracking, LinkedIn Ad Pricing and Website Retargeting


 The fact is the world as we knew it has changed and hence, we must know that the wherever we are, the customer is global.


This is what we shall teach you in our coming digital marketing and AI marketing workshop in Mumbai.

People from navi Mumbai, Andheri, dadar and Thane will also benefit by attending this workshop to become A grade digital marketers. This is the skill everyone is looking for so people shall get placed and those who are already working shall improve in their performance through digital transformation.
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We need to note machine learning is not the same as AI. While they are currently being used interchangeably, they have some clear differences.


Difference Between Machine Learning and AI

AI is the concept of computers undertaking tasks in a way that us humans would consider intelligent. Put differently, AI happens when a machine can undertake a task as well, if not better than a human would.

This is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed, machines are given the information they need to do it themselves It surely is one of the applications that is driving AI development. Here, it is crucial that we get the machine learning right so that we can grow in AI too.
  
Machine learning, AI and Digital Marketing

Machine learning and AI are being used to solve a huge set of diverse problems with the help of data, channels, content, and context. Businesses and marketing executives would benefit from this information and phenomenon as a whole. With this information that we gather growing, digital marketing as we know it is definitely going to change.
  
Focus on customers and their behaviour
Marketing is now about data-driven approaches to marketing and decision making and to this extent is being used to integrate data from different platforms.
Everyone collects and stores all kinds of analytics these days. This is a part of analyzing customer patterns in order to develop automated systems and customer profiles to target certain markets. In the near future, we feel, computers will be in in charge of bigger and bigger decisions.
They’ll be able to analyze behavior and customer profiles even more closely, thus being able to essentially perform their “own” outreach strategy, building copy that meets the voice of the customers who they are observing online.
We may feel the talk surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. Actually, AI already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and almost all platforms we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing.
This is bound to grow further for sure.

In Sum
The world is now digital. Let us understand and use it well to move towards success. If we do not do this, we may be left behind.

10 December 2019

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Learn guidelines and pitfalls of content marketing, and march to great success!

All areas of life have guidelines and pitfalls. To move to the top, we need to learn them. We show these to you in the area of content marketing



Guidelines
  • Cater to needs– Many people have their own business blogs. People are just not interested in knowing someone's business.  They are looking valuable content in exchange for their attention that can be knowledgeable, educating, entertaining and so on. 
  • Guide, don’t openly sell – We need to guide people without openly selling our product. We can of course promote a product gently in the process.
  • No strategy-  Many organisations make the mistake of skipping past the strategy. We should avoid this by doing research on resources, metrics and the content’s role. 
  • Easy to find content   Termed cornerstone content, this refers to content that can be categorized and archived in a way that’s easy for customers to find. The best part about this is that it greatly increases the ROI of content production. Each article brings a return on investment over a long period of time. 
  • Educate  for free – Give  some value in advance. This definitely brings in customers. So, we could go to some extra miles here. 
  • Focus on niche – We must define the right audience and then develop relevant content. People who follows this are the winners.
Deliver quality – Always aim for excellence in content. With so much saturated data, only this type of content works.
  • Be real– Be genuine,sincere and be authentic. This with deliver results for sure
  • .
  • Use a well established rule-  To get the right amount of content types remember the rule of third. 1/3rd of the content should be original, 1/3rd should be licensed and  1/3rd should be user generated or influencer based. It can be adjusted as we move along.
  • Winning with Visual content – Audience process visual information much faster, in fact 60.000 times faster than text. Combining text with appropriate visual content gives many opportunities to win audiences.
Pitfalls in Content Marketing
The common pitfalls in this area are :-

  • Lack of Consistency – Content and its marketing is a long process that keeps on changing as per the circumstances. One needs to always be consistent and regular
  • Poor quality– This is always unacceptable. Quality should be excellent and production should be rich.
  • Not being present in the entire lifecycle – What we create sh continuously engage the audience throughout the lifecycle, past the point of sale—from awareness to advocacy. Because ultimately, the end goal of content marketing and the reason for addressing each stage of the lifecycle of people, especially the customer is to continuously deliver valuable content that solidifies profitable, long-term customer relationships and brand advocates. 
  • Don’t view this as a means for SEO-  It’s true that content marketing done right can and will increase search rankings and drive web traffic. But SEO is an ancillary benefit of content marketing—a subset of the program.
  • Picking the wrong content type – Two key questions before starting needs to be 1) What sort of content will help me achieve my final goal? 2} Based on  market analytics what type of content will keep audience engaged? Audience’s preferences matter here rather than personal preferences.
  •  No measurement We won’t know our   content marketing’s effectiveness unless we measure its performance. This makes measuring ROI also much easier. Ultimately metrics will determine the rate of  success and failure.
  • Making content too difficult to get– We should not make the visitors wait for too long to access your content.  We must simplify the process for them to access it without any delay. 
  • Not distributing the content – Effective distribution always helps in making campaigns successful. Don’t just post it on the website. Do social media sharing, invest in SEO.
  • Not engaging after publishing -  Follow the content and keep track. Don’t just post and forget. We need to monitor lead generation forms and check social media accounts. In fact, we could include call to action in content itself.
  • Launching without clear goals – Before starting up with content writing, we need to be clear about our goals. The goals can be educating about a product & services, lead conversion, brand awareness, shares, selling and so on. Content without goal is not marketing.

 It is said that if a drop of water falls in a lake, there is no identity. However, when it falls on a leaf of lotus, it shines like a pearl.

It is also said that the same is the case with content marketing as well. When  proper research is done to frame content for the target audience and they accept it the content can do wonders.  The benefits will not be all of sudden, it is usually gradual but yes it would last for a life time.


06 December 2019

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Most of the AI marketing list are actually quite simple, but they’re all designed to help you do more with the resources we already have.

Image Source : Google
Essentially, it all comes down to automating tasks, crunching data at scale and spotting patterns you might otherwise miss – all in the name of creating a more efficient marketing process. Some tools worth exploring are -

#1 Aizimov
This is an interesting piece of AI software that scribbles custom, personalised messages on your behalf. The platform scrapes information from the web (mostly form social media, news sources and financial transcripts) to create accurate emails and messages for each of your target audiences.
IT’s AI system even analyses people’s psychological profile and takes this into account when it’s deciding what kind of message to create and how to word it. Not only that, but it chooses the best channel to contact each prospect (email, LinkedIn, Twitter, etc.) and when to reach out.
LivePerson takes artificial intelligence to the message apps your prospects are already using and creates a sales channel on the platforms they’re most comfortable with. Essentially, you’ve got AI-powered chatbots integrating with apps like WhatsApp, Line, Google Assistant and even your website – so you can have meaningful conversations wherever your prospects want to have them.
#3: Optmyzr
Paid marketing is one thing that has benefited from AI, machine learning and automation maybe more than any other marketing strategy – purely because most of the workload involves crunching data, optimising settings and adjusting bids based on a variety of factors.
This is the area where technologies like automation and machine learning shine. This is the reason why Optmyzr is such an impressive tool. In fairness, it doesn’t do anything you can’t script into Google Ads yourself (assuming you’ve got the programming skills) but it makes essentials like bid adjustments, keyword management, A/B testing and other optimisations simple – without the programming requirements.
Pathmatics focuses on analysing the advertising performance of your competitors. It offers dedicated AI implementations for business, advertising agencies, publishers and ad tech firms – all designed to unveil new opportunities based on the best performers in your industry.
#5: Cortex
This is an AI email marketing platform that constantly optimises its own automations for better results. It refines your subject lines, discovers the best times to send emails to individual users, tracks user responses and then uses engagement data to create better campaigns all-year round.
#6: Sensai
Sensai is an AI social marketing insights and recommendations platform that analyses the effectiveness of your social posts and guides you towards creating a strategy that hits bigger targets. The mobile app puts a social media expert in your pocket, powered by detailed analytics and data-driven recommendations that help you pinpoint what to post and when.
#7: Slackla
Visual content is crucial to just about any social media marketing campaign and Stackla helps you discover user-generated content (UGC) and turn it into content that really engages with people. Instead of creating corporate videos and images that reek of sales pitches, Slackla’s algorithms discover the content your target audience is already creating – and other members of the same audience are engaging with – so you can cut in on the action.
#7: GumGum
This tool offers a number of AI-powered features for marketers, advertisers, sports brands and other niches.  AI is used by this tool to analyse the images as well as the content of pages so you can choose relevant sites to place your display ads. While Google Ads allows you to target sites topically, it’s difficult to guarantee your ad message doesn’t conflict with the content.
Imagine your ad for travel insurance showing on a news story about a plane crash. Ouch.
Then you have the social aspect, where GumGum analyses social content relevant to your brand and finds new spaces for you to get involved in the conversation.
#8: Emarsys
This tool is a fully-featured AI marketing system that promises to power your content, social, email, advertising and entire strategy with the latest technologies. It then results in integrated personalisation across the board, sophisticated automations, predictive analytics and a single platform that streamlines your omnichannel marketing efforts.

In Sum
The above tools and many more do make life much easier and strategic for us. AI has indeed made life much easier for us.

05 December 2019

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AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.


There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing.
We show you some tools that make complete use of AI

#1: Import.io
Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for improvement.
A crazy amount of things are possible with Import.io so make sure this is one tool you take a look at.

#2: X.ai
X.ai is a perfect example of how simple and effective artificial intelligence can be – a refreshing break from many platforms that try to do too much. With X you’re simply looking at an AI scheduler that genuinely makes arranging meetings and other appointments effortless.

#3: Grammarly
Grammarly is another example of simple but effective AI – this time in the form of an intelligent proofreading tool. It’s not going to catch all of your writing errors but it’s an impressive piece of software and its integration with apps and browsers is incredible. It will flag up your typos as you write emails and blog posts in the browser and compile reports of your most common mistakes so you naturally become a better writer over time.

#4: Uberflip
Now we’re venturing into a more complex collection of AI tools, starting with Uberflip – an advanced content personalisation platform that helps you create unique experiences for each customer. Content personalisation remains one of the biggest challenges for brands and Uberflip makes it easier to execute at scale for enterprise brands with a large, diverse audience to work with.

#5: Acrolinx
Before we personalise content, we need to create it. Here, Acrolinx helps you create highly-effective content at scale.  This platform claims to be the only software platform that can “read” your content, thanks to its advanced artificial intelligence engine that assesses your content, grades it and guides you to creating better content.

#6: Unmetric
Xia by Unmetric takes a different approach. This you analyse the content of other brands and discover new content ideas an opportunities. Xia will unlock the secrets of other brands’ content marketing success and point you in the direction of what kind of content should get similar results for your own business.

#7: Cortex
Cortex too does competitor content analysis. The focus here is on their social media efforts. Once you’ve analysed your rivals’ social efforts the platform will help you create better content for your own strategy, optimised for your target audiences with its AI insights. Next, Cortex will decide when the most effective time to publish your posts is and schedule everything for you as it continues to assess your competitors and unveil new insights.
Not bad.

Creating better content is going to help you generate more leads and a better quality of prospects but you still need to turn them into sales. This is where BrightFunnel wants to help by using its artificial intelligence to help you optimise your sales funnels, meaning you turn more of those hard-earned leads into easier-earned customers.


#9: Cogito
Cogito is a real-time conversation analysis and guidance system that detects human signals in your customers’ speech and predicts what kind of reaction your sales and support teams should provide. The end goal is to empower your team with “emotional intelligence” so they know when to listen, when to take the lead and when to show empathy in interactions with your customers and leads.

#10: Tact.ai
Tact.ai aims to fill the gap between human interactions with an AI sales assistant, so your sales teams can spend less time navigating inboxes and more time dealing with profitable leads. If you’ve ever found CRMs frustrating to use, you’ll be happy to hear Tact.ai is there to remove as much of the friction as possible. You can scan business cards to create new contacts, sync calls and meetings with Salesforce and handle just about everything from the mobile app.
Integrations with SAlesforce and LinkedIn is perfectly seamless and the all-round user experience make sit painfully obvious that CRM platforms generally have a lot of catching up to do.

#11: ManyChat
With chatbots taking over more of the sales process for brands across every industry, the need to create bots on the fly is increasing. ManyChat makes it about as easy as it can be to create Facebook Messenger chatbots with the platform’s drag-and-drop builder. Forget about the coding implications of building a Facebook bot because ManyChat’s got you covered and it throws in some hefty analytics and automation features for good measure.

#12: Chatfuel
Chatfuel also helps you create Facebook bots but there’s an even heavier emphasis on automating your inbox with this platform. The goal is to automate as much of the conversations with your clients, customers and leads as possible until handing them over to your team members at the crucial moment. The end result should be a sales process that’s able to handle a significantly large volume of customers without the cost of expanding your team.

#13. MobileMonkey:

Founded by Mr. LARRY KIM CEO & Founder a Versatile Person having Unique Charaterstics of Blending Challenges to Opportunities. He is Know as a Technology Leverage Strategist too. 
Mobile monkey happens to be the easiest and most widely used Chatbot. It rose to success piggybacking with Facebook messenger then having Wordpress Plugin.
MobileMonkey has been selected as the winner of the ‘Best Marketing Bot Solution’ award in the 2019 MarTech Breakthrough Awards program!” You can get more info here

https://mobilemonkey.com/



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